SAM Coverage
Racing
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Of Mountains and Motors
As winter resorts try to become entertainment facilities for the masses, some have looked to a rather unorthodox form of business revenue—snocross. Snocross is…
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The X Games Delivers Bigtime But Should We Ask For More
The ESPN Winter X Games were a resounding success at Mt. Snow, Vt., last February. In what has become one of the world’s most…
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Is Racing Coming Back?
Pam Cruickshank, marketing director at Okemo, Vt., knows firsthand about the racing resurgence at some U.S. ski resorts. “We had an 80-year-old woman win…
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The Good and the Ugly: Two Sides of the Same Circumstances
Below, the reader will find two extraordinary open letters, one from U.S. Ski Team President Bill Marolt and the other from Dave Barry, COO…
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Kasper, New FIS Head, Gives Views
After 47 years as president of the International Ski Federation (FIS)—the governing body of alpine racing, freestyle, cross-country, jumping and Olympic snowboarding—Marc Hodler, 79,…
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Reach Out and Plan a Ski Trip, If You Can
My assignment from SAM: schedule a winter vacation for the family, but do it over the phone. This should be easy. After all, I…
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Ski Areas Cautious but Curious
It’s a beautiful 70-degree Saturday morning in April in the San Francisco Bay Area and I get the urge to go skiing. Which ski…
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A Salesman in Cyberspace
Could it have been just a little over two years ago that Rod Hanna, marketing vice president at Steamboat, Colo., wrote in SAM that…
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Negotiating Software
The president of a medium-sized western ski area presented the Forest Service with a well designed and carefully thought out expansion plan. When the…
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Biggest, Baddest Snowmobile Race
Spirit Mountain in Duluth, Minn., has found an answer to perennial early-season slow-business woes. The area has become the site of the biggest, baddest…
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Snowmaking Automation- Fan
The following material is the second part of a two-part series that addresses automation in snowmaking. The first article in the November issue addressed…
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Business Planning Software
In today’s complicated, competitive world, strategic business planning is increasingly important and a necessity rather than a business nicety. Every ski area should have…
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The On Ramp To The Information Highway
It’s almost impossible to pick up a newspaper, business or news magazine these days without seeing something about the “Information Highway,” a term being…
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Forecasting Via Modem
Weather forecasts are an essential tool for running a ski area. Snowmaking operations especially need accurate weather forecasts. Simple decisions like whether you should…
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On Line: Mba Software
At almost every small ski area where computers are used, three programs — a word processor, a spreadsheet and a data base — are…
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Embezzlement
You might be surprised—and the staff at our decades-old small ski area can guarantee it will more than ruin your entire day—if you find…
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Congratulations To Nastar
Congratulations to NASTAR on its 25th Anniversary. This, the world’s largest race program for recreational skiers, has played an important role, adding to the…
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Widening The Window
Whether it’s health care, financial services, electronics or any other business, a manager’s ability to get information quickly from all aspects of an operation,…