The Voice of the Mountain Resort Industry  |  Est. 1962

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Terra Nova – 728×90

November 2004 Issue

The End Page

We wonder how many customers at Wilmot Mountain, Wisc., must have dropped their precious pies before this sign was deemed necessary. Throw in first-timers in ski boots and the scene gets positively messy.

Sign at Wilmot Mountain reading “Hold Your Pizza With Both Hands”
Sign at Wilmot Mountain reading “Hold Your Pizza With Both Hands”

Marketing Versus Ops Continued…

As a continuation of an article SAM ran last May about marketing versus operations, author Skip King of Reputation Strategies was invited to address the Ski Areas of New York crowd this past September. This slide was used to illustrate the difference between the marketing department’s desire for the highest trail count and how operations feels about opening iffy slopes.

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