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January 1990

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Featured Story

Gut Thoughts About The 90's

Guessing the future is a perilous occupation, but our intrepid forecaster looks into his crystal ball again.

Making The Customer Connection

Written by Carroll, Elaine
Making The Customer Connection
Vail Awash With Awards, Seminars And Celebrities at 19th Ski Magazine Week. 

Psia Moves To Marketing

Written by Campbell, Stu
With a new marketing director, there may be changes in the ski instructor's governing body. 
Contributions to the marketing campaign were short of the 13 million budgeted. What is the impact of this shortage and who are the prayers not contribu...
Tough Times In Vermonts Mondo Condo
The weather was not the normal sort, but the races must go on and they did, to everyone's delight. 

Punitive Damages

Written by Reuther, Charles
Legal Scene
To forecast the 1990's, it may be wise to examine and learn from the mistakes of the 1980's.

Forecasting The Ski Report Economy

Written by Lewis, Charles
The future looks bright for opportunities in real estate, pricing and automation with profits along the way. 

Cross Country Comes Of Age

Written by Wiesel, Jon
Master planning promises to create a different kind of winter sports center in the decade ahead. 

A Coming Of Age

Written by Gogel, Don
The ski industry is showing unmistakeable signs that it is growing up

Seeking The Optimum Point

Written by Lawrence, Andrea
A warming voice urges caution in over development in mountain communities. 
Skiers from overseas could well be a major growth factor in coming years. 

The Lure Of Chile

Written by Masia, Seth
Rapid economic and political changes in South America will affect their ski industries. 

Mountain Rises From Ashes

Written by Rowan, David
They are building a ski mountain in the cornfields of illinois-on industrial ash. 

Yo-Yo Winch Grooming

Written by Dellow, Dave
At Mt. Norquay, they developed a system that delivers two for the price of one while grooming super-steep slopes. 

Lifts 1989

Written by Editor
Down in number, but a solid year nonetheless.