SAM Coverage
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Watershed Management: Coming Soon to a Wetlands Near You
The article explains the importance of ski resort operators becoming involved in multi-year wetland planning processes well before starting any projects as a result…
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Retrenching Time for Retail Trade Shows?
Seth Says less is more. Fewer trade shows and redirecting $$ saved by attending fewer events into smart marketing can help drive the induistry…
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Take the Luge Challenge
Pat’s piece describes the Bell Atlantic marketing ploy to raise awareness and money for USA Luge. Six eastern ski resorts took part in the…
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Looking Ahead to OITAF 1999
Heidi’s article gives a brief preview of the 8th International Congress for Transportation by Wire Rope that took place concurrently with the NSAA annual…
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Let There Be Light
This article revisits the ski slope lighting standard developed by the NSAA’s night lighting committee in 1984-1985. This is an updated explanation of the…
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Grooming Vehicles 1998
This article takes at a look at the latest offerings in grooming vehicles. A table gives all the technical details to each model.
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Logging for Lumber
This article describes a number of techniques used by foresters and loggers that can be effectively applied to cutting trails. An accompanying article by…
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Beyond the Surface
Understanding snow and making grooming implements work on it requires study, experimentation and intuition. Chris’ article discusses, in detail, how each piece of a…
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1998 Rental Roundup: XC and Snowshoes
This is a roundup of all the rental snowshoes and cross-country equipment for the 1998-1999 season.
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The Revolution in New Media
Bob’s article explains the pitfalls and opportunities in marketing using the Internet, a slew of new consumer magazines and inexpensive cable television programming. The…
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Growing the Market Is Key
This article profiles John Rutter, Keystone’s COO and NSAA’a latest Chair. Rutter explains his priorities in regrowing the skiing market through youth and families,…
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A Plea for Better Research
The author calls for the industry to roll up its collective sleeves and conduct some baseline research to establish what the market really is.
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Well Done, NSAA
Kudos to NSAA for their effective handling of public relations for the industry following the deaths of Sonny Bono and Michael Kennedy.
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Skiing Needs Lower Costs
Author says that the cost of all aspects of skiing needs to be lowered in order to keep from losing skiers who are the…
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Accident Liability Questions
Author calls for the enactment of a law protecting the owners of land used for skiing.
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What’s Hot in the Rental Shop
A survey of rental shops across the country indicates that demand for snowboards continue to rise, but that shaped skis, snowblades and helmets are…
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Thoughts on Cross Country
Author speculates that XC is suffering from an identity crisis and that the opportunity afforded by today’s demographics is being missed, both by alpine…
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Demos Driving Rentals
SAM interviews Bill Irwin of Elan Ski and Snowboards to evaluate the changing nature of the rental market.