SAM Coverage
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Operation Snoblast Underway
A look at NSAA’s new youth marketing program, Operation SnoBlast, designed to attract 10- to 17-year old Echo Boomers to the ski slopes. The…
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Keeping Out Of Court By Caring
A good lawyer will tell you that showing you care is a good way of staying away from courtrooms. Many claims and lawsuits can…
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New Energy Infusion For Bolton Valley
An interview with Mason Dwinell, the 27-year-old Vermonter who purchased Bolton Valley, Vt., out of bankruptcy last summer.
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Testing For Future Turf
An examination of the situation in Colorado, which is shaping up as a testing ground for future turf wars among the giant ski conglomerates…
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On The Road To Nagano
A look ahead to the XVIIIth Olympic Winter Games in Nagano, Japan, including snowboarding’s first appearance, potential medal winners, the “green” downhill controversy and…
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It’s A Bird…It’s A Plane…It’s A Bus!
In the 1950s, skiers were eager to get up to Mt. Hood, Ore., but a frequently impassable road often blocked the journey. Local entrepreneurs…
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Employee Housing Comes To The Mountain
Whistler/Blackcomb, B.C., put its money where its mountain was by building housing specifically for employees. This consumed valuable real estate, but created a true…
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1997 Lifts–Big Surge In New VTFH
1997 was an impressive year in lift-building, with more jumbo chairlifts, a surge in replacement lifts, a spike in surface tows and a surprising…
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Accessing A Theme Park
The Malaysian jungle surrounding the theme park and resort /casino complex of Genting Highlands posed peculiar and difficult challenges for Leitner engineers. They overcame…
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Testing, Testing . . . It’s As Easy As 1,2,3
Snowmaking equipment can be tested using simple, repeatable and reliable procedures. This article explains the methods and instruments as well as pointing out possible…
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1998 Snowboard Rental Roundup
Manufacturers are meeting a growing demand for rental snowboards with rental-specific product. Here’s a roundup of offerings for the 1998-99 season.
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Reach Out And Plan A Ski Trip, If You Can
Most ski areas have toll-free numbers, seemingly to provide information and advice as well as to sell product. SAM asked a Mystery Mom to…
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A Mountain Of Youth
Snow Valley, Calif., was facing fierce competition and big capital expenditures by neighboring areas in the local market. In response, they focused on marketing…
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It’s All In Your Prospectus
IPO’s are giving the ski industry a different image and, for the short term, a different valuation. This article assesses and compares the prospectuses…
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Sam Idea Files
Useful innovations from ski areas around the country, including: an automatic rope oiler from Raccoon Mountain Alpine Slide in Chattanooga, Tenn., bullhead catfish for…
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The Ultimate Flush
Sewage treatment was a growing problem at Sugarloaf/USA, Me., until they discovered Snowfluent, a process developed by Delta Engineering that uses snowmaking technology to…
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Consumer For A Day
An industry insider decided to find out what it was like to choose a destination for a family vacation from brochures ordered up from…