SAM Coverage
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Getting Ready for the “Golden Hour”
During the Vietnam War, medical personnel learned the importance of the “golden hour” in which victims of traumatic injury had the highest chance of…
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On Hiring an Advertising Agency: 10 Suggestions and 25 Tips
You need to appoint an advertising agency. On the surface this does not seem daunting. Indeed, it may evoke excitement. But — hold on.…
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Space-age Avalanche Control
I stood transfixed by the liquid crystal readout and the array of buttons, knobs and switches displayed on the generous surface of the spotless,…
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Ski Reports
A legendary figure in ski history, Sepp Ruschp, 81, died June 8 at his home in Stowe, Vt., of self-inflicted gunshot wounds. He had…
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Memo from the Publisher
From the cover right on through this January issue, the theme is the decade of the 1990s. Not a very original thing to do,…
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Speak Out
Craig Badami, killed in a helicopter crash at age 37, was, above all, a showman, a promoter extraordinaire. And it was our sport’s good…
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Ski Industry Focus
Stowe’s Mt. Mansfield Company has been 91% owned by giant AIG the company behind NSAA’s insurance plan. To consolidate all Mt. Mansfield stock under…
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Ski Reports
David Ingemie has announced the filling of two top spots in the USIA administration: vice president of operations, and vice president of marketing.
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The “Truck Theory” of Management
All ski areas have policies and procedures which guide operations. All too often, these are communicated to staff members verbally and are subject to…
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Gets an “A” for Effort
“I went to Poma cold,” said Larry Beidleman, vice president for planning with the Aspen Skiing Corp. “I had never even seen a Poma…
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X-Country Connection: Names Don’t Count in Trail Design
“Keep it simple.”These words have become more meaningful to me with the passage of time, and particularly today in relation to cross-country trail design.…
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Washington Report: Energy, Public Lands, Tourism Under Reagan
Ski industry representatives here have launched a new drive to work out alternative ways for skiers to cope with transportation difficulties caused by increasing…
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Ski Area Management Issues
One of the more interesting—perhaps charming—attributes associated with all of us in the ski world is that we rarely do things by halves. Far…
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The Rental Shop
An effective area repair shop requires high productivity. Fundamental to achieving this is having good personnel—a scarce commodity. The job is seasonal and offers…
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The Marketplace: Is There Any (New) Business Out There?
It’s that time of year—the time to plan and budget for the 1981-82 season’s marketing programs.
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Speak Out
Just weeks after being named to the U.S. Ski Hall of Fame, “Bunny” Bertram died at the age 73. His Suicide 6 ski area…