In This Issue
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Can You Hear Me Know?
A survey of skiers and snowboarders find out which marketing methods are getting the most attention-and which ones aren’t.
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2003-2004 Media Directory
The annual round-up of special winter sports sections in major metropolitan newspapers and industry-specific magazines across North America.
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Places and Faces
A photo album of industry gaterhings throughout the past year.
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Fall Consumer Ski Show Schedule
Fall Ski Show Schedule
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“Winter Feels Good”
Sports Illustrated senior correspondent Frank Deford recently wrote about “physical illiteracy” in the U.S. He cited several alarming statistics that have peppered…
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SAM Idea Files
Double Up Warning flags on snowmobiles are not only a great idea, but required by law in some states. Those originally made…
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Summer Forecast
“Since we put our conference center in 12 years ago, summer was on a fast track for us with increases in business…
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Blue Pages
Moonlighting in Montana A ski area few people have heard of is installing perhaps the longest lift in America this summer. The…
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Giving a Lift a Lift
Everyone knows that it can snow in Tahoe—really snow. Just ask the Donner party. Anyone who has lived in the Tahoe area…
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Adding an Accent
I saw Slats Grabski at the post office, waiting in line to send off a fat manila envelope. He also had an…
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Information Overload
Ski areas are increasingly putting their media kits on the web. The reasons range from economics (no printing, collating, stuffing or mailing…
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Industry Reports
New Skier Visit Record Preliminary estimates for skier/rider visits for 2002-03 reached an estimated 57.6 million, topping the previous record of 57.3…
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Out of the Blue
For years, the ski areas, hotels and visitors bureaus that surround Lake Tahoe have been crying the blues over their inability to…
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Construction Site
Wisp, Maryland Located in the Appalachian Mountains in the far-western corner of Maryland, Wisp at Deep Creek Mountain Resort is bent on…
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On the Cutting Edge
“The first-ever Cutters Camp did more good for the progression of snowboarding at resorts than any other meeting, conference or activity in…
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Can You Hear Me Now?
In April 2003, more than 1,400 skiers and boarders shared detailed information about the factors that shaped their decisions about where to…
