In This Issue
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Mountain Spy :: July 2015 :: Disgruntled Pass Holders
In this month’s Mountain Spy, we address a hot topic this past season—disgruntled pass holders. The responses vary, but a personable employee…
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Eco Tip: Treadwright Tires
An impact on every bottom line. America consumes approximately 15 million new truck tires every year. It takes roughly 18 gallons of…
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What to Say, How to Say It
Communications after major events must be handled with utmost care. Not long ago, resorts released information regarding bad news events only grudgingly,…
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Animating the Park
Ski areas are figuring out what works at summer adventure parks, and what doesn’t. If you build it, they will come. But…
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Job Safety Training
Plan and prepare now for autumn training programs. A lack of training often causes or contributes to on-the-job accidents. While it can…
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Pricing Summer
Pricing summer activities is the season’s hardest task. After another mediocre winter, resorts are happily turning their attention to summer. And if…
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Industry Reports :: July 2015
U.S. SKI TEAM TO MANAGE NASTAR… SEASON’S VISITS DROP TO 53.6 MILLION… HEAVENLY SUMMER PLAN WINS APPROVAL… PEOPLE… OBITUARIES… CORRECTION: MUELLER LIFTS…
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Construction Site :: July 2015
Resorts are adding a variety of summer and winter facilities to keep guests satisfied and eager to return for more. SNOWBIRD, UTA…
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Rebirth of a Resort
Detroit Mountain was closed for a decade before a local non-profit found the will (and funds) to bring it back to life.…
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Mixed Media
Media buying used to be relatively simple. It’s become a fast-paced game of whack-a-mole in the quest to reach and impress customers.…
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Planet Kids
Soda Springs, Calif. has developed a simple, easy means for young families to introduce kids to snow and wintersports. Soda Springs Resort,…
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10 Under 30
Sooner or later, every generation gets to forge its own way. And we’ve seen, through this annual celebration of under-30 talent, how…
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Reaching New Markets
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience?…
