In This Issue
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Turning Goals into Actions
A digital exclusive. Squaw Valley Alpine Meadows answers the call for big climate action. If we’ve learned anything in the last year,…
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11 Under 30 :: July 2021
This year’s group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of…
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Build a Great Grooming Team
Here’s what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit. Whether your…
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Marketing Reset
A combination of traditional and digital formats-tra-digital, to coin a phrase—can update your marketing communications. Last year, when businesses were faced with…
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Summer of Love
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this…
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Maintenance Isn’t Automatic
Whether your snowmaking system is manual, automated, or a combination of the two, follow a careful plan of care to ensure maximum…
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Construction Site :: July 2021
New lifts, employee housing, and a Club Med are among this year’s early-summer projects. KEYSTONE, CO At the close of the season,…
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Torch Bearers
Meaningful partnerships with influencers can be a boon for resorts’ ongoing diversity, equity, and inclusivity work. Many resort operators are working to create…
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Safety Programs Checkup
Make sure your resort safety programs and training are in compliance before OSHA comes knocking. As we emerge from Covid protocols, continue…
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Forecasting a Summer Swell
With Covid-19 loosening its grip on the country, the outdoor recreation boom it spawned shows no sign of letter up. Last summer,…
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Mountain Spy :: July 2021
“Can your bike park accommodate our tandem mountain bike?” MOUNTAIN 1, NH Answering phone: Automated machine. Chose general inquiries. First contact: Female.…
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New Products :: July 2021
Equipment, software, and technology that raise the bar for service. TECHNOALPIN: TL LANCE SERIES AND TT10 FAN GUN TechnoAlpin has two new…
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News and Views :: July 2021
Visit trends, Vail pay raises, patrol unions, Liftopia, and Olympic woes, plus people and supplier news. SKIER VISITS BEAT EVERYONE’S EXPECTATIONS…
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Publishers Memo :: July 2021
What Comes Next. The team at SAM has spent the last 16 months working on ways to stay ahead of the unusual…
