SAM Coverage
Research
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To Our Health!
Charting the long-term trends at U.S. resorts through the lens of the NSAA Economic Analysis of United States Ski Areas.
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What Never-Evers Want
The NSAA Beginner Conversion Study delves deep into the learn-to process. At the close of a skier or snowboarder’s very first day on the…
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Speak Out :: How To Use Market Research
SPEAK OUT :: HOW TO USE MARKET RESEARCH ISSUE May 2012 AUTHOR Nate Fristoe, Dave Belin VOLUME 51-3 PAGE 14 SUBJECT Opinion, Marketing Market…
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Speak-Out — More Mas
Millennials-Americans ages 14 to 29-are already forming a new sense of what it means to be “mainstream.” That notion will continue to evolve, as…
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Lifts 2004-An Overdue Rebound
It was a busy summer as resorts across North America gave themselves a little boost in uphill capacity. While not a record, it was…
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Girl Power
Freezing cold hands and feet. Concrete slams and a busted butt. An aggro adolescent launching over your barely-alive body while you lay inert on…
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Numbers, Numbers
The winter sports business is awash in numbers: skier-visit totals. EBITDA. Beginner conversion rates. Snowmaking gpm. These numbers matter, because they guide our business…
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When Every Second Counts
by Bill Koons, Copper Mountain Resort At a Colorado ski area last February, a 24-year-old male skier was taking a jump when he landed…
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Can You Hear Me Now?
In April 2003, more than 1,400 skiers and boarders shared detailed information about the factors that shaped their decisions about where to slide during…
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Little Airport, Big Headaches
Expanding Mammoth Yosemite Airport to better serve California’s most popular ski area should have been a slam-dunk. It sits alongside one of the state’s…
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Slats the Evangelist
As usual, Slats was holding up the far end of the bar. He waved me over. “You look chipper,” he grumbled.
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Is the Winter World Flat?
A recent worldwide survey of the wintersport business suggests that the U.S. resort market might have room to grow—just as it highlights some unique…
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A Bear of a Market
Two hunters run out of bullets and find themselves chased by a bear. One stops to put on his running shoes. The other says…