SAM Coverage
Research
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1994-95 Economic Analysis
Overall, skier visits were down, but economic results across the country paralleled regional snow conditions.
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More Days/ More Fun But Shrinking Numbers
The 1995-96 National Skier/Boarder Opinion Survey (NSOS) shows continuing trends in participation, income levels, age and interests. Customers are more complex and attracting them…
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Skiing Down; Boarding Up
Review of annual sports participation studies by the National Sporting Goods Association (NSGA) and American Sports Data (SD).
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Gathering Stats Worldwide
Carrying out a worldwide census of skiing presented some problems, but the author persevered to gather approximate statistics on number of resorts, lifts and…
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Dispelling Myths About The Great Shrinkage Of Ski Areas
An examination of growth and decline in the number of ski areas since 1955-56, pointing out the industry trend towards consolidation and the disappearance…
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Strong Industry Confidence Level
A survey shows ski area industry leaders are generally confident that the business is healthy and can provide a good future for those willing…
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Lifts 1996
A strong year in western lift construction pushed total VTFH to an all-time high. Plus, the number of detachables continues to increase.
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1995-96 Economic Analysis
The trend was: up in skier visits, operating profit and profit before taxes, but snow caused variations ski area performance in different regions of…
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Lifts 1993
No surprises: the doldrums are still evident in year-end totals of new lifts and Vertical Transport Feet per Hour (VTFH), although circumstances have made…
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The Environment And Your Customer
A report covering the results from the third annual Roper study on the attitudes of Americans and skiers towards environmental issues. Includes all results…
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Are There Demographics Trends Among Skiers?
A multi-year look at statistics from American Sports Data and the National Sporting Goods Association that uncovers troublesome skier-entry data. Feature includes tables of…
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Lifts 1994
A review of all lifts installed in North America during the year 1994. Includes regional, type, and manufacturer breakdowns along with historical data.
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U. S. Instruction: Is It Broken?
An interpretation of a Snow Country survey of North American ski schools and how they are failing. Written by the co-chair of the NSAA/PSIA…
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Continuing Research On Acl Screening
A report on the ongoing ACL study being conducted at Vail, Colo., by the Steadman-Hawkins group. The screening program of Vail Associates employees is…
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Decline In Growth? What Decline In Growth?
The flatlands of Manitoba, Saskatchewan and Alberta are a region where interest in skiing is increasing. A growth in small ski areas has translated…
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Are We On The Brink Of A Boom?
The National Skier/ Boarder Opinion Survey indicates customers like the product. This article looks at how we motivate our customers and how we can…
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Skier Participation Studies
A look at the new figures from National Sporting Goods Association (NSGA) and American Sports Data (ASD) surveys reveal some surprising snowboarding numbers.