SAM Coverage
Research
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The Environment And Your Customer
A report on the 1993 Roper opinion survey that reveals that more Americans are conservationists than preservationists. Includes a sidebar of suggested actions for…
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1989-90 Economic Analysis
Despite poor weather conditions, the ski industry’s economic performance was surprisingly good. Includes comparison between the economic analysis of last year with this year.…
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Ski Areas Speak
SAM’s own ski area operator’s survey produced stunning revelations on what area managers want and are thinking, particularly regarding the effectiveness of USIA. National…
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Measuring Demand
An adaptation of a longer presentation made by Ted Farwell at a conference on ski area development at Vail, Colo., addressing the growth, or…
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What They Say Or What They Do
New data suggests there are five million U.S. skiers, not the 11 to 14 million we read about. A comparative look at the different…
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New Numbers From Old Sources: Nsos, Nsga, Asd
A look at the 1990 statistics retrieved from the three main sources of sports data: The National Sporting Goods Association (NSGA), American Sports Data…
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Lifts 1991
A review of lift construction in1991. Unfortunately, another record low season was set with only 48 new installations. Includes tables of new constructions, regions…
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Significant New Insights On The U.S. Skier Market
A look at the first part in a two-part series of market research programs being conducted by the Leisure Trends/ Gallup organization. The research,…
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Lifts 1990
The annual report on new lift construction in North America. Includes a series of tables comparing VTFH to preceding years along with lift capacity…
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Baby Boomers, Seniors And Quality Headline Ski Magazine Week
Attendees at this year’s Ski Magazine Week at Aspen, Colo., garnered many useful ideas and a few surprising facts in the sessions and workshops…
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Eaglecrest Hires David Scanlan as GM
SAM Magazine—Juneau, Alaska, May 11, 2017—The community-owned Eaglecrest Ski Area here has appointed David Scanlan as its new general manager. Scanlan has been the…
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40th Annual LMS Draws Record Attendance
Celebrating its 40th year of educating ski area personnel, the Lift Maintenance Seminar (LMS) welcomed the biggest crowd in its history at this year’s…
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Learning From Experiments
The results from two new programs aimed at getting more newbies into snowsports have implications for resorts nationwide. It’s the fundamental question every resort…
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Measuring the Summer Market
As the data and trends show, summer can no longer be called the “off season.” Summer tourism in mountain resorts has been going gangbusters…
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To Our Health!
Charting the long-term trends at U.S. resorts through the lens of the NSAA Economic Analysis of United States Ski Areas. How has the…
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What Never-Evers Want
The NSAA Beginner Conversion Study delves deep into the learn-to process. At the close of a skier or snowboarder’s very first day on the…
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Speak Out :: How To Use Market Research
SPEAK OUT :: HOW TO USE MARKET RESEARCH ISSUE May 2012 AUTHOR Nate Fristoe, Dave Belin VOLUME 51-3 PAGE 14 SUBJECT Opinion, Marketing Market…
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Speak-Out — More Mas
Millennials-Americans ages 14 to 29-are already forming a new sense of what it means to be “mainstream.” That notion will continue to evolve, as…