SAM Coverage
Research
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2000-2001 Economic Analysis
Dramatic improvement best describes the financial performance of the 2000-2001 ski and snowboard season. Uniformly good snow at the right time across virtually the…
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A Modest Proposal for Our Statistical Disarray
I prefer not to remember the number of times this magazine has spelled out our industry’s short-sightedness in failing to develop useable numbers for…
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Making the Model Work
To lend some meat to the theory and number crunching behind the National Ski Areas Association’s (NSAA) Model for Growth, a handbook of best…
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1999-2000 Economic Analysis
“Down” best describes the economic performance of the 1999-2000 ski season. Mother Nature was unkind to the ski industry as, for the second consecutive…
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Who’s on the Slopes?
Skier visit numbers should be up, especially at areas that are an easy drive from metropolitan markets. “Getting there” expeditiously and without major hassles…
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A Growing Disconnect
Over and over again, the surveys show the same thing: cost of skiing and boarding is not a major hurdle. What a relief! All…
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A Ramble in Ski Statistics
Perhaps you’ve heard the old one about how, more than 60 years ago, skier statistics got started down the slippery slope they have been…
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Who Visited This Season?
The hottest topic to come out of the National Skier/Boarder Opinion Survey in recent years is the skier/snowboarder mix. While skiers still dominate the…
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Our Customers: Younger, More Riding
Industry marketers, trying to catch all the subtleties of demography, have been trying to balance the two scenarios of a) the baby boomers on…
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Subtle but Important Shifts in Customers
[In this article, the author uses “downhill” or “downhillers” to mean alpine skiers and boarders collectively.—Ed.] Age has been the engine pulling the ski…
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Cost vs. Time: Which Is the Key Constraint?
by Mike Shirley, General Manager, Bogus Basin, Idaho Reading and re-reading David Rowan’s report on the Gallup research done this past spring (“New Study:…
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1997 Lifts: Big Surge in New VTFH
By any standards it has been an amazing lift year—if not record-breaking, certainly the strongest in a decade and a powerful confirmation of recent…
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Older, Richer and Skiing More Often
Editor’s Note: In this article, the author uses “downhillers” to mean the sum of skiers and snowboarders. Note also that the National Skier/Boarder Opinion…
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Dispelling Myths About the Great Shrinkage of Ski Areas
The implications of consolidation in the ski area industry are being debated and readers of this issue will find plenty to ponder in three…
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Skiing’s Demographic Future
Baby boomers are the 800-pound gorillas of consumer buying. They are still the biggest market for ski areas by far and the biggest market…
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Continuing Research On Acl Screening
Following the publication of the “ACL Epidemic” article in the September 1994 issue of SAM, the Steadman Hawkins Sports Medicine Foundation completed further analysis…
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Lifts 1994
It has been anticipated for quite some time, and it is finally here, quantified and real: We’re up! Substantially and solidly. A total of…
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U. S. Instruction: Is It Broken?
Is there something wrong with ski instruction in this country? After more than 18 months as co-chairman of the NSAA/PSIA joint task force on…