The SAM Archive
Magazine Archives
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A Salesman in Cyberspace
Could it have been just a little over two years ago that Rod Hanna, marketing vice president at…
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The Everlasting Importance of Hydrants
Compared to the latest and greatest in snowmaking technology, snowmaking hydrants may be the least glamorous system component.…
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Technology in the Works
Ruthie's is very special to generations of Aspen skiers—Ruthie's Run, that is, and so it has been for…
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Crossovers Fuel Boarding
As everyone knows, there is an awkward lack of industry consensus on a generic word to use for…
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MVP: Liz Ambrosino, Jiminy Peak, Mass.
SAM invites readers to suggest others for recognition as MVPs—the exceptional employees who make a difference, no matter…
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The Shaping of Industry Marketing
The ski area industry—a term that may soon be obsolete if we reconstitute ourselves as the mountain resort…
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On the Road to New Profits
Tubing or not tubing—that is no longer the question. The decision for many ski areas is not whether,…
