The SAM Archive
Magazine Archives
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Going Public Relations
The vast majority of ski areas have not hired public relations agencies, nor do they feel they can…
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Direct Marketing-Response-Mail
Few people in the ski industry can distinguish between "marketing" and "sales." Little wonder then that almost no…
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Update On Publications
The ski season just past seemed to be a peak year for the production of publications aimed at…
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The Machine Called Wire Rope
From the outside, wire rope that is used on ski lifts, gondolas and tramways looks fairly simple. In…
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Report On Condominium Owners
Two-thirds of the condominium buyers in Colorado make their property purchases within three days of first seeing it.…
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Second Homes Still Going Strong
By most standards it has been another season of formidable condominium sales at ski resorts.
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The Vermonters Are Restless
If Vermont gets a head cold, will the rest of the ski industry start running a fever?
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The Doppelmayr Dream Machine
The race for higher lift capacities has brought technology few would have dreamed of just a few years…
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Keystone’s Avant Garde Gondola
The Keystone Resort in Colorado, owned by the Ralston Purina Company, would seem an unlikely site for a…
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Skier Safety Act Is Together
The safety awareness programs being developed at all levels of skiing herald a profound change in attitude that…
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Lift Ticket Prices
This is the time of the year when ski area managers begin deliberations on two important decisions: 1)…
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Deer Valley’s Service Sector
Many ski industry people have said Deer Valley set a new standard in services and amenities. And, Edgar…
