In This Issue
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1997 Metro Newspaper Directory
A roundup of special ski sections and winter travel promotions in major markets.
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A Boomer’s Plea
I came away from the NSAA convention at The Broadmoor with some great numbers floating in my head. These are numbers you’ve…
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Convention Musings
NSAA’s 35th anniversary convention was a triumph. Everyone went away happy. Congratulations to the NSAA staff on a job superbly done! You…
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What is—what should be—the image of skiing and boarding?
Allen Best, seasoned reporter for the Vail Valley Times, was struck by some attitudes on ski racing expressed by Messrs George Gillett…
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Publicizing Good Deeds
The sometimes uneasy coexistence between ski areas and the environment has come a long way since the public relations disaster several years…
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Loup Loup Redeemed
How does a small, broke, ski hill without indoor plumbing remake itself into a thriving, state-of-the-art model of disabled access? Ask the…
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Lake Placid Gets Music Beamed In
While the ski industry has recently focused on marketing to youth through music, many industries have already discovered the power of music…
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Ski Areas Cautious but Curious
It’s a beautiful 70-degree Saturday morning in April in the San Francisco Bay Area and I get the urge to go skiing.…
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Older, Richer and Skiing More Often
Editor’s Note: In this article, the author uses “downhillers” to mean the sum of skiers and snowboarders. Note also that the National…
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Snowmobile Innovations
Snowmobiles are essential vehicles at most ski areas. Here are two inventions to make them work better: One, a new brake system,…
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Conference, California Style
Ski season was over, but from May 13-15, Heavenly Ski Resort in California was hopping. Attendees at the annual California Ski Industry…
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Construction Site
Snow Valley Snow Valley, Calif., has added another attraction to the many options in their 20,000-square-foot skate park. The $20,000 Clover Leaf…
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When Godzilla Meets the Press
The same ski resort executive who is self-confident around the office and runs no-nonsense staff meetings may be the same guy who…
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Putting Sheaves in Their Place
In the spring of 1996, the lift maintenance crew at Tremblant, Que., faced a huge challenge: overhauling the sheave assemblies on all…
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Street Furniture: More than Incidental Details
Managers of ski resorts and ski towns are always on the lookout for ways to make outdoor areas livelier and more enticing…
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NSAA Celebrates at 35
They came in near-record numbers—over 1,300 strong—to participate in NSAA’s 35th Birthday Convention at the Broadmoor, Colorado Springs, Colo., the site of…
