SAM Coverage
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Recruiting Seasonal Employees
Some ski resorts have had success recruiting seasonal employees through their website or by using Cool Works, an Internet company with a site specifically…
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Timeshare Is Reborn
To deal with timeshare’s bad reputation, many ski resorts have given the concept a new face, a new figure and different hype–with great success.
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Save Yourself!
It could happen at your area: a lift goes down with employees on it. Whether it’s snowmaking teams working at night, lift maintenance employees…
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Crazy For Demo Centers
Demo centers came in with shaped-ski technology, but they have taken on a life of their own. As the demand for shaped and performance…
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The Clothesline Lift
The Headwall lift at Squaw Valley, Calif., was “temporary” when it was installed during the Korean War, but 25 years later, the old Jigback…
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Terrain Made For Teaching
Three areas–Jiminy Peak, Mass., Camelback and Seven Springs, Pa.–recently underwent redesigns of beginner terrain. Specific factors that were considered: insulation from general skier traffic,…
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A Heavenly Master Plan
Seven years in the making and weighing in at over 22 pounds, Heavenly Ski Resort’s new master plan is a triumph of persistence and…
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Leadership At Lake Tahoe Summit
The Presidential summit focused on collaboration in achieving environmental goals, and the ski industry got high recognition for its leadership role. It could be…
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Convention Musings
An overview of the national convention, with kudos to NSAA for a successful gathering tempered by constructive criticism of some of the speakers.
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Publicizing Good Deeds
How some ski areas let the public know about their good deeds in the environmental arena.
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1997 Metro Newspaper Directory
A roundup of special ski sections and winter travel promotions in major markets.
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Loup Loup Redeemed
A partnership between Loup Loup Ski Bowl in eastern Washington and the Easter Seals Society, with help from the Forest Service, aims to create…
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Lake Placid Gets Music Beamed In
Lake Placid, N.Y., uses a satellite audio system to provide commercial-free music at the remote resort. The system offers a variety of music and…
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Ski Areas Cautious But Curious
Ski areas are venturing onto the Internet to provide their customers with information, but few are daring to actually carry out transactions. The author…
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A Boomer’s Plea
The author, a baby boomer himself, comments on the current emphasis on youth marketing and explains how and why ski areas should be marketing…
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Snowmobile Innovations
A look at a new snowmobile brake system in use at Snowmass, Colo., and the Resc-You winch for snowmobiles, manufactured by Kalaska Enterprises of…
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Conference, California Style
From May 13-15, ski area personnel tossed around ideas, techniques, plans and cantaloupes at the California Ski Industry Association Maintenance and Operations Conference at…