In This Issue
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Marketing Worldwide
Marketing Editor Pam Conklin describes the efforts being made to market U.S. skiing abroad.
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Rental Shop
Columnist Jim Shaw discusses the basic rental form-its shape, content and other implications.
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Marketplace
Pam Conklin casts a professional marketing eye on the ski publications and other advertising media commonly considered by ski areas.
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Energy Ideas
Columnist Tom Hillgrove briefly tells about the “R Factor” in construction materials.
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X-Country Skiing
Our touring expert Bob Woodward describes what rental forms should be used by renters of touring equiptment.
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Ernie Blake
Executive Editor Janet Nelson captures the flavor of a fascinatingconversation with the legendarymaster of Taos.
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Snowmaking
THE STATE IF THE ART-Technical Editor Nils Ericksen uses seven major installations to pinpoint the state of the snowmaking art. Seven pages…
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Forest Service Outlooks
Bob Gatty interviews Roy Feuchter, Director of Recreation Management for the Forest Service, and a key man for the ski resort industry.
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Quick, Nimble And Cheap
Brian Harwood focuses on the growing use of radio as an advertising medium for ski areas.
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Newspapers
SAM presents its 8th Annual listing of newspapers serving the major skier markets, and their plans for ski coverage and ski supplements.
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Wire Break Investigation
Boris Vilhar, of Borvig Corporation, reports his findings after investigating the premature appearance of broken wires in haul ropes.
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Letters On Snowmaking
Nils Ericksen’s article on the history of Snowmaking (May SAM) elicts comment and clarification from several readers.
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Inflation And Ski Areas
We adapt for SAM readers an informative talk on vital subject given by Dr. Dave Povey at the Canada West Ski Areas…
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Premating
Expert ski area witness, John Perryman, discusses the implications of premated rental systems-and what you should do to cover yourself.
