In This Issue
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Newspapers
SAM presents its 8th Annual listing of newspapers serving the major skier markets, and their plans for ski coverage and ski supplements.
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Marketing Worldwide
For the past seven-to-ten years, European and Japanese interest in American skiing has been high, at least as evidenced by the annual…
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Rental Shop
The ski equipment rental form is a small but most important link in the rental operation. The customer usually fills in part,…
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Marketplace
“We’re in Ski and Skiing because we have to be—our competitors are there,” says one resort marketing executive. “But they’re expensive and…
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Energy Ideas
Current concern about rising energy costs has placed a strong emphasis on the use of energy efficient building materials. An understanding of…
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X-Country Skiing
A recent issue of the Kendall Report from Kendall Insurance to NSAA insurance plan managers, expressed concern over the growing number of…
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Ernie Blake
Janet Nelson: Is the skier today expecting too much of ski resorts? Ernie Blake: There is no such thing as too much.…
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Snowmaking
After 30 years of snowmaking, where are we now, technologically speaking—remembering that technology can only move as fast as it is accepted…
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Forest Service Outlooks
The U.S. Forest Service recognizes the need to avoid over-regulation of ski areas if private investment is to be attracted. But it…
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Quick, Nimble And Cheap
Radio has become one of the most sensible buys in American advertising. Its relatively low cost penetration into nearly every aspect of…
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Wire Break Investigation
The industry has been plagued recently by what seem to be the premature appearance of broken wires in haul ropes. The following…
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Letters On Snowmaking
History of Snow Making Sir: I always enjoy SAM and find it full of most interesting articles. I was particularly intrigued with…
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Inflation And Ski Areas
Inflation has become an economic fact of life, and recent studies indicate that living costs have increased by about 50 percent over…
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Premating
The preset/premate system for ski shop equipment rentals is widely known for its simplicity, low cost and reduction of risks of injury…
