In This Issue
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Rick Kahl Tribute
Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. From the beginning of…
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SAM’s Annual Best and Worst in Marketing
This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most…
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Peer Reviews
Resort marketers give a nod of respect to the efforts of competitors. Resort marketers carefully watch how other resorts market themselves.…
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The Lights Are On
Why night skiing and riding can be a boon to business for resorts of all sizes. When the alpenglow fades and…
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A New Employment Landscape
Pandemic-induced changes will be key to successfully recruit and retain talent moving forward. When the pandemic hit last March, Emilie Starr,…
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Piping Up
A look at the backbone of every snowmaking system’s infrastructure. Since the major snowmaking installations of the 1970s and ’80s, snowmaking…
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Cross-Country on the Rise
There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize. Skiing…
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Idea Files :: May 2021
Reused chairs, touchless water fountain, and height measurement. RECYCLE, REUSE, RELAX This idea, and photo, pre-dates the pandemic by 15 years,…
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Signposts to the Future
Listening in on consumer conversations to understand the season(s) to come. Businesses tend to get caught up in using what happened…
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Digital Embrace
The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale. Before Covid, Bolton Valley, Vt., did about…
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Mountain Spy :: May 2021
Are you dropping pass prices like Epic did? THE QUESTION: “I SAW EPIC PASS DROPPED PRICES 20 PERCENT. ARE YOU GUYS…
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Prepare for the Worst
Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario. Disaster recovery should be in almost every…
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The Evolution in Pass Plans
2021-22 season pass products aim to capture last season’s surge in demand and, in some cases, manage it. Amid the uncertainties…
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News and Views :: May 2021
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more. EPIC PRICE DROP: WHAT THEY SAID When…
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Publisher’s Memo :: May 2021
Congratulations, a Welcome, and a Farewell It makes me happy to share good news about good people, and that’s what this…
