In This Issue
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Proactive Evolution
A plan for organizing and directing staff efforts to make COVID adaptations. In our recent conversations with mountain resort operators, we…
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Food for Thought
Creative ideas to transform a food and beverage “solution” for this winter into a memorable experience for guests. The restrictions and…
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Stay Connected
Six ways to build your brand and community for the long term. We know it’s going to be different this winter,…
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Keep Your Distance
What resorts have learned about masking up, social distancing, and staff needs. Season 2020-21 is shaping up to be more than…
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“I Challenge That!”
Smart ways to overcome obstacles and make your resort more inclusive. The ski industry has made strong statements recently about addressing…
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Fit for Snow Turns 10
The health and wellness program is proven to lower staff injuries and costs. It all began with a research study during…
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Construction Site :: September 2020
Despite the coronavirus, resorts launched major and minor projects this summer. TAOS SKI VALLEY, NM The Blake Residences, a new…
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New Products :: September 2020
Innovations for the COVID-19 world and beyond. > ASPENWARE ARRIVAL Resort e-commerce and software provider Aspenware has launched Arrival, a mobile-optimized…
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Summit Series :: Industry Sustainability
Even before the pandemic, “sustainability” was about more than the environment. Now, the concept has expanded even further. This story is from…
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DIY: Tracking Groomer KPIs
Key performance indicator (noun): a quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.…
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Mountain Spy :: September 2020
“I’d like to book a trip this winter with lodging, but how can I be sure I will be able to get…
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Keep the Staff Informed (Guests, too)
This ski season will bring plenty of change. How will you keep everyone pulling the same rope? If the last eight months…
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Learning from Summer Ops
Resorts experienced some pleasant surprises from their summer activities and gained insights into winter ops. As ski resorts around the country slowly…
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News and Views :: September 2020
Talking to your community, guests, regulators, and the media; plus supplier and people news. Broadcast Your Intentions Early, Often by Rick Kahl…
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Publisher’s Memo :: September 2020
Buckle up, Buttercup BUCKLE UP, BUTTERCUP When I was young and things got tough, my mom would say, “Buckle up, buttercup.”…


