In This Issue
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When Every Second Counts
Does your patrol offer Advanced Life Support (ALS)? Thi standard of care can mean the difference between life and death.
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That Time of Year Again…
The 7th annual SAMMY awards are available for nominations. Rental World will be sponsored again by SAM at SIA’s Vegas Show Jan…
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Speak Out
There must be something I don’t understand, by Jeff Harbaugh. A New Initiative, by Kim Seevers, PSIA East. Looking Ahead, a SAM…
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Looking to Summer
Coming off a soggy season for many, mountain resorts are looking to improve summer business in 2004.
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Blue Pages
Is it getting hot around here? It’s time to keep winter cool. It’s time for diversity. Sneak Attack. Tamarack on the rebound?…
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SAM Idea Files
Battery-powered grease, brake adjustments and unbreakable seats are some of the great ideas from creative ski resorts.
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You Do the Math
No one has an incentive to fix the ACL problem.
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The End Page
Funny pictures from around the industry.
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Dress for Success
Uniforms should be considered one of your most important marketing strategies. Here’s whats new.
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Industry Reports
This article is currently not available online. Please email [email protected] for a pdf copy of the article
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Playing With the Big Boys
Cypress, a Vancouver day area, will receive worldwide publicity as a key site for the 2010 Games-which will also help underwrite a…
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Kinda Looks Like a Giant Chicken
Perhaps webcams are not the way to communicate with our guests.
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Popping Into Summer
Another installment in the summer profit series, here’s how Sugarloaf successfully teamed up with the community for a summer concert.
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Massanutten Demystified
As part of our summer profit series, we take a look at a resort that truly is a four-season desination because there…
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What color is our parachute>
While usually we welcome the sight of white on our slopes, it’s time to welcome color. The minority market is growing fast.
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Lifts 2003-We’ve Leveled Off…Down There
The annual lift construction survey contains no surprises. It was a flat year, mostly, except for beginner lifts. CLICK HERE…
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Tapping TV
No-one disputes that TV is a great marketing medium. But how can winter sports take advantage?
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Industry Reports
Early Season Numbers Bright. Muellers to Buy Crested Butte. Laurel Mountain Buyer Dies. Locke Steps Aside. Power Buys Las Vegas Area. Mission…
