In This Issue
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Sliding Into Summer
Is your area a natural for a water park? It’s all about location and innovation when it comes to these summer money-makers.
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What’s New
The Rental Scene, Ultimate Rails, Pump it Up, In or Out?, The Packer, Going Places, Cover Up, CYA, Breaking Away, Diamonds are…
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Slats the Evangelist
As usual, Slats was holding up the far end of the bar. He waved me over. “You look chipper,” he grumbled. “I…
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Publisher’s Memo
The function of SAM’s Publisher’s Memo is usually to shine a spotlight on special content in the issue. Sometimes that spotlight is…
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The Blue Pages
UPPING THE ANTE Has the industry focus on trial and retention already created a larger pool of participants? Last year’s strong showing,…
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Back to School
Attention demographers: In case you have not been to a North American ski resort lately, there is a huge baby boom underway.…
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Instilling a Safety Culture
The ski industry spends a lot of time and energy reminding the public about the sport’s inherent risks. It’s no less important…
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Riding in the Fast Lane
It’s been 30 years since the first Alpine Slide introduced summer visitors to the thrill of speeding downhill. Soon, there were 20…
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The Lure of Summer
Last summer, more than 225,000 people visited Whistler Mountain, up from 180,000 two years earlier. Given the importance of this growing business,…
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Vegas, Baby!
From January 27-30, SnowSports Industries America (SIA) put on its annual show at the brand new Mandalay Bay Convention Center in Las…
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2001-02 Economic Analysis: Clouded
With the release of NSAA’s annual Economic Analysis report for 2001-02, we turned to Chris Brink, a former senior executive for American…
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SAM Idea Files
Light Guard When the insurance inspector visited Snow Snake Ski Area in central Michigan, he cited the area for not having a…
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On the Fast Track
Suppose you could teach beginners to ski from the top of the mountain, making parallel turns, by the end of their first…
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Little Airport, Big Headaches
Expanding Mammoth Yosemite Airport to better serve California’s most popular ski area should have been a slam-dunk. It sits alongside one of…
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A High-Tech Way to Measure Snow Depth
Three seasons ago, Stratton Resort, Vt., added a new tool to its snowmaking and grooming arsenal—SnowQuest. First, Stratton uses a ground-penetrating SnowScan…
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The Power of a Can-Do Spirit
Observed motorcycle trials does not exactly sound like the cornerstone event of a summer revenue stream. Few people know what it is,…
