Connecting the global mountain industry to North America’s ski resort leaders.

If you’re exhibiting at or attending Mountain Planet, you’re part of the world’s most innovative lift, snowmaking, mountain operations, and resort development community. At SAM (Ski Area Management), we serve the decision-makers who bring those innovations to life across North America.

We’d like to introduce ourselves—and explore how we can connect you to the U.S. and Canadian resort market.

What Is SAM?

SAM is the leading trade publication serving ski area owners, operators, and department leaders across North America.

For more than 60 years, SAM has delivered trusted, in-depth coverage of:

  • Mountain operations
  • Lift and infrastructure development
  • Snowmaking and grooming
  • Risk management and insurance
  • Technology and innovation
  • Guest services and revenue strategy
  • Leadership and workforce development

Our audience includes senior resort management, GMs, operations directors, mountain managers, and department heads at ski areas large and small across the U.S. and Canada.

If you want to understand—or reach—the North American ski resort market, SAM is where the industry turns.

Special Offer for Mountain Planet Attendees

To welcome our international colleagues, we’re offering 20% Off a 1-Year International Print + Digital Subscription

Stay connected to the North American market year-round with:

  • Six print issues delivered internationally
  • Full digital access to every issue
  • Exclusive online articles and archives
  • Industry news and event coverage

Promo code and link coming soon!

Complimentary: January Issue Digital Flipbook

As a preview of our editorial coverage, we’re offering Mountain Planet attendees exclusive access to the digital flipbook of our January issue.

Link coming soon!

For Suppliers: Reach North America’s Resort Decision-Makers

Mountain Planet showcases global innovation. If your company is looking to expand or strengthen its position in North America, SAM provides direct access to the people who specify, recommend, and purchase equipment and services.

Our advertising opportunities include:

  • Print advertising
  • Digital display and sponsored content
  • Newsletter placements
  • Webinar and event sponsorship
  • Custom content programs
  • Integrated marketing campaigns

We work closely with suppliers to align messaging with the operational and strategic priorities of ski resorts.

Explore audience details, editorial calendar, and ad specs in our media kit:

View our media kit or contact Sharon Walsh and Karolyn Towle to discuss how we can support your North American strategy.

Let’s Stay Connected

Whether you’re a resort leader looking for insight, or a supplier looking to build relationships in North America, we’re glad to connect at Mountain Planet.

SAM: Insight for mountain resort operators. Access to North America’s ski industry.