Push to The Latest: No

Thinking summer? We thought you might appreciate articles from SAM and our sister publication, Adventure Park Insider, to help keep your summer business operating smoothly and successfully. Want more? Check out the SAM Digital Archives and search "summer". Looking for mountain bike specific content? Check out our mountain bike page.

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Marketing & Sales Roundtable

Now that social distancing guidelines are starting to lessen in many states, how do operators look at their marketing and sales? How do we communicate with guests and what messages should be out in the marketplace? This episode of PodSAM features an API Huddle on how we encourage guests to come back and recreate with us.

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The Power of Video

It’s getting increasingly difficult to get people to put their screens away. But aerial adventure park operators are in the business of doing just that, by providing an experience that is all about, well, experience. You invite customers to do, not watch, and you create lifelong memories for them.

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Road to Recovery

STransition from COVID 19 management to recovery by building your brand community from the local market out.

Sponsored Video: Revl X for Ziplines and Mountain Coasters from Revl on Vimeo.

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TSummer Rising

Summer visits and revenues are increasingly important, but rapid growth is also challenging resorts in unimagined ways.

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Finding Lost Forest

Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions.

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Via Ferratas

These popular European activities are beginning to make their mark as summer attractions at North American ski areas.

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Summer Ops 2.0

When everyone has "stuff," how can a resort offer a unique experience? Differentiation through programming and branding are key.

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Year-Round Passes

As more and more ski resorts expand their summer offerings and become year-round destinations, they are rolling out year-round passes good at all of their attractions, all year long.

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No Kidding Around

If your business operations include welcoming and working with children, you must be diligent and step up your standard of care. Working with kids requires special efforts.

educational opportunityAn Educational Opportunity

In a world where urban dwellers are becoming less connected to the outdoor environment, adventure parks provide a way for people to connect with nature.


Everyone Wants to be a Ninja

Ninja courses are beginning to pop up in a host of different types of facilities and properties from coast to coast.

putting it all together

Putting It All Together

Detailed planning, though, can minimize the surprises and disruptions. It’s always what you don’t know you don’t know that causes problems.