May 2019

Record Crowds: High Points and Headaches

The first sign that something different was happening came in mid-November. It was the weekend of the Colorado Ski & Snowboard Expo in Denver. Early-season snow and snowmaking allowed nearby...

26 April, 2019 | No comments

Current Issue

Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here.
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May 2019

Record Crowds: High Points and Headaches

The first sign that something different was happening came in mid-November. It was the weekend of the Colorado Ski & Snowboard Expo in Denver. Earl...

April 26, 2019

May 2019

Best and Worst in Marketing 2018-19

We offer opinionated, fun, occasionally contentious reviews of the season's marketing initiatives, to inform and inspire future efforts.

April 25, 2019

May 2019

Not What, But Why?

Emotive marketing—tapping into why people do the things they do—can be just the thing for a resort's marketing plan.

April 25, 2019

May 2019

Controlling Costs

A big-picture look at the NSAA Economic Analysis of United States Ski Areas. As revenues rise, can resorts do more to get expenses under control?

April 25, 2019

May 2019

Humble Beginnings

Resort industry leaders and personalities share personal stories of their first time on skis in this third installment of #MyFirstMountain.

April 25, 2019

May 2019

Summer Rising: Part 3

Summer business has been booming, but it's now bumping up against some of the same constraints as winter business.

April 25, 2019

May 2019

Set Up for Success in Gatlinburg

This resort town on the edge of the Great Smokey Mountains can teach winter resorts a great deal about summer business.

April 25, 2019

Photos, clockwise starting upper left: Granite Bistro at Squaw; Sun Valley's Village Station; Seating at Granite Bistro; Seasons Restaurant at Windham; Stratton's Grizzly's.

May 2019

Eat Here

Guest expectations for food and beverage at resorts have long gone unmet. Here are several resorts that are changing that story for the better.

April 25, 2019

May 2019

SAM Summit Series 2019—Part 3: Sustainability

Resort leaders speak frankly about the essentials for sustainable resorts: commitment, culture, collaboration, and a champion.

April 25, 2019

May 2019

Publisher's Memo :: May 2019

Follow the Leaders; How to Follow Up on a Great Season.

April 25, 2019

May 2019

News and Views :: May 2019

Season's Pass Fallout, Summer Survey, People and Suppliers News

April 24, 2019

May 2019

Trailblazers :: May 2019

Bill Irwin :: Champion of developing the best possible gear for beginners.

April 24, 2019

May 2019

A Peak, Even Epic, Year to Remember

The best snow in years and the explosion of multi-area passes push visits to new highs.

April 24, 2019

May 2019

Tenants for Turns

Incentivizing homeowners to house employees is one answer to the employee housing squeeze.

April 24, 2019

May 2019

Electronic Controls: To Upgrade, or not?

A B77 “interpretation” encourages resorts to upgrade electronic controls on older chairlifts.

April 24, 2019

May 2019

New Products :: May 2019

A collection of the latest technology and tools aimed at refining opertions and improving the guest experience.

April 24, 2019

May 2019

Mountain Spy :: May 2019

The Question: I’m thinking about buying a season pass for next year, but I’ve heard it’s been really crowded this year. Are there plans to try an...

April 24, 2019

Guests purchase tickets at Beaver Mountain, Utah.

May 2019

What Do Guests Really Want?

Yes, guests want great snow, quality food, and cheap tickets. But these aren’t necessarily what drives their likelihood to return or recommend.Yes, g...

April 24, 2019

May 2019

Indemnification Clauses

A brisk, clear-eyed look at the most important, boring aspect of risk management.

April 23, 2019

May 2019

Top Prospects :: May 2019

Profiles of CSU ski area management program graduates.

April 23, 2019

Snowmass's Treehouse Kid's Adventure Center serves as home base for families from the time kids are babies until they blossom into teens.

May 2019

Deep Roots

The Treehouse at Snowmass weaves nature with convenience to provide year-round programming for children.

April 23, 2019

Berkshire East's 10-acre solar field and wind turbine. Photo courtesy of New England Drone Productions

May 2019

Doing Well by Doing Right

Berkshire East Mountain Resort, Mass., may become the first ski area in North America, and perhaps the world, to be powered 100 percent by carbon-free ...

April 23, 2019