May 2020

The Road to Recovery

It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the most likely route to a...

08 May, 2020 | No comments

Current Issue

Never has there been a more important time to keep people informed about what's going on. To that end, SAM Magazine has decided to remove the paywalls from the online versions of the March 2020 and May 2020 issues of SAM so that everyone in the industry can stay connected and informed during this crisis and plan ahead for next season.
The Road to Recovery
May 2020

The Road to Recovery

It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the m...
May 8, 2020
Best + Worst in Marketing 2020
May 2020

Best + Worst in Marketing 2020

This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season's marketing efforts.
May 8, 2020
Ratnik mid-e Baby Snow Giants on towers.
May 2020

Quid Pro Snow

Advances in snowmaking technology have boosted snowmaking efficiency by up to 75 percent and reshaped the industry. An industry veteran gives context t...
May 8, 2020
The Yeti's Snow Parks namesake mascot poses for a photo op at the new tubing hill built at the seldom-used East Resort as part of the new, multi-activity snow play area there.
May 2020

Pay to (Snow) Play

What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment at Mountain High...
May 8, 2020
Enterprising Software
May 2020

Enterprising Software

Providers of enterprise software solutions are stepping up their game.
May 8, 2020
SAM Summit Series 2020 — Part 3: Problem Solving & Strategic Thinking
May 2020

SAM Summit Series 2020 — Part 3: Problem Solving & Strategic Thinking

Mentors ruminate on how to approach major obstacles and challenges.
May 8, 2020
Mountain Spy :: May 2020
May 2020

Mountain Spy :: May 2020

"Can I ride the chair by myself during the coronavirus pandemic?"
May 8, 2020
Beyond the Pandemic
May 2020

Beyond the Pandemic

A playbook for managing recovery for people and culture.
May 8, 2020
As part of Sugar Bowl's Kids on Lifts program, kids less than 55 inches tall can't ride lifts without an adult or older teenager.
May 2020

Kids on Lifts

After a tragic accident, Sugar Bowl and the Henderson family have crafted a wide-ranging safety program for young children.
May 8, 2020
Sudden End Sinks the Season
May 2020

Sudden End Sinks the Season

A look back at a promising season that fell victim to the coronavirus shutdown.
May 8, 2020
SAM at Home  ::  May 2020
May 2020

SAM at Home :: May 2020

A screen's-eye-view of the SAM Huddles.
May 8, 2020
News and Views :: May 2020
May 2020

News and Views :: May 2020

Dealing with COVID-19: views and opinions from the SAM Huddle; how the shutdown unfolded at resorts; people and supplier news.
May 8, 2020
Publisher's Memo :: May 2020
May 2020

Publisher's Memo :: May 2020

We're all in this together.
May 8, 2020