May 2020

The Road to Recovery

It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the most likely route to a...

08 May, 2020 | No comments

Current Issue

Never has there been a more important time to keep people informed about what's going on. To that end, SAM Magazine has decided to remove the paywalls from the online versions of the March 2020 and May 2020 issues of SAM so that everyone in the industry can stay connected and informed during this crisis and plan ahead for next season.

May 2020

The Road to Recovery

It will be an entirely different market once the nation, and resorts, open for summer and/or winter activities. This guide to the future outlines the m...

May 8, 2020

May 2020

Best + Worst in Marketing 2020

This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season's marketing efforts.

May 8, 2020

Ratnik mid-e Baby Snow Giants on towers.

May 2020

Quid Pro Snow

Advances in snowmaking technology have boosted snowmaking efficiency by up to 75 percent and reshaped the industry. An industry veteran gives context t...

May 8, 2020

The Yeti's Snow Parks namesake mascot poses for a photo op at the new tubing hill built at the seldom-used East Resort as part of the new, multi-activity snow play area there.

May 2020

Pay to (Snow) Play

What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment at Mountain High...

May 8, 2020