September 2025

  • Construction Site :: September 2025

    Projects include new lifts, a rebuilt lodge, and a snowmaking upgrade.  Lutsen Mountains, MN   A fast-moving fire claimed one of Lutsen’s base village buildings on June 24, 2023. There were no injuries in the early morning blaze, and it spared a nearby gondola. The building, known as Papa Ch Projects include new lifts, a rebuilt lodge, and a snowmaking upgrade.

    Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM  before September 30th to receive your issue, and future issues of SAM. Email karolyn@saminfo.com with questions.

In This Issue

In this Issue

FEATURED STORY

  • Construction Site :: September 2025

    Projects include new lifts, a rebuilt lodge, and a snowmaking upgrade.  Lutsen Mountains, MN   A fast-moving fire claimed one of Lutsen’s base village buildings on June 24, 2023. There were no injuries in the early morning blaze, and it spared a nearby gondola. The building, known as Papa Charlie’s, housed a popular bar, restaurant, and music venue. Its loss was widely mourned. Lutsen owner Midwest Family Ski Resorts (MFSR) immediately began working with its insurer and designers on a plan for replacement that honored the past while also improving utility for today’s guests.  Designed by LHB of Duluth, the new 7,200-square-foot structure utilizes timber frame construction and...

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Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM  before September 30th to receive your issue, and future issues of SAM. Email karolyn@saminfo.com with questions.

News & Views :: September 2025

Budget Pass Boom Starting at 419 Swiss francs (about US$515), the Swiss-born Magic Pass now unlocks year-round unlimited access to nearly 100 ski areas in Switzerland, France, and Italy. The addition of 17 more ski areas for 2025-26 marks the program’s biggest leap since its 2017 launch. Gstaad’s recent entry into the cooperative irked some la...

Status Quo for J-1 Visas, for Now

Ski area recruiting via the J-1 visa program shaped up well for this winter, but the future is less certain.

Mountain Spy :: September 2025

The Spy asks: “I’ve never ridden a bicycle. Can I learn to mountain bike at your bike park?”

AI on the Hill

How ski areas are experimenting with artificial intelligence ops tools.

Margins in Plain Sight

Edit your menu listings and layout to protect your margins and drive sales.

New Products :: September 2025

New ideas to optimize operations and enhance guest engagement.

After the Ice

It took grit, teamwork, and lots of chainsaws to recover from a devastating March storm that hit northern Michigan and enveloped The Highlands under inches of ice.

“Our Plan is Our Power”

How two small areas grew their bottom lines, engaged staff and customers, and future-proofed their businesses.

Construction Site :: September 2025

Projects include new lifts, a rebuilt lodge, and a snowmaking upgrade. 

A Worrisome "New Normal"

Ski areas are experiencing lower guest satisfaction and loyalty. They should not be complacent about it.

Wind Hold

Aerial lifts are susceptible to wind, but experience, technology, and teamwork help manage the risks.

Warm-Up Act

A few minutes of simple exercise every day can prevent aches, pains, and career-shortening injuries.