May 2022

SAM's Annual Best and Worst in Marketing…

Panelists share hits and misses from a season where honesty and humor reigned.

07 May, 2022 | No comments

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Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM  before May 31 to receive your issue, and future issues of SAM. Email jack@saminfo.com with questions.

SAM's Annual Best and Worst in Marketing 2021-22
May 2022

SAM's Annual Best and Worst in Marketing 2021-22

Panelists share hits and misses from a season where honesty and humor reigned.
May 7, 2022
Peer Reviews: 2021-22
May 2022

Peer Reviews: 2021-22

Resort marketers highlight noteworthy efforts from their contemporaries.
May 6, 2022
A robust snowmaking system covers Snowshoe's inverted base area at the top of the mountain.
May 2022

The Best-laid (Snowmaking) Plans

Your snowmaking strategy and master plan should drive the bottom line. Here’s how. 
May 6, 2022
Breaking Point
May 2022

Breaking Point

The voices calling for solutions to the mountain-town mental health crisis are growing louder, and it’s time for ski areas to join the chorus. 
May 6, 2022
Why We Need Systemic Change to Solve the Climate Crisis
May 2022

Why We Need Systemic Change to Solve the Climate Crisis

Stop falling for fossil fuel propoganda, and focus instead on systemic climate action.
May 6, 2022
Maintenance keeps the Blue Chair at Bousquet running, for now.
May 2022

It's a Useful Life

Key considerations in deciding whether to repair, upgrade, or replace an aging lift. 
May 6, 2022
The Supply Dilemma
May 2022

The Supply Dilemma

Kinks in the supply chain have snarled the world of manufacturing, and resort suppliers are navigating the tangle.
May 6, 2022
A single dispatcher feeds up-to-date information to Jackson Hole's outdoor digital screens, website, and mobile app.
May 2022

Screen Time

Ski areas are increasingly turning to digital signs to inform guests and smooth ops. 
May 6, 2022
Hidden Gems
May 2022

Hidden Gems

Sound familiar?
May 6, 2022
Target Marketing
May 2022

Target Marketing

How to gather, analyze, and use guest data to improve your marketing and enhance the guest experience.
May 6, 2022
The Path to Progress
May 2022

The Path to Progress

Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse. 
May 6, 2022
Getting Grants
May 2022

Getting Grants

The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor.
May 6, 2022
Mountain Spy :: May 2022
May 2022

Mountain Spy :: May 2022

THE QUESTION:“Can my family and I camp on your mountain this summer?”
May 6, 2022
Uphill Uptick
May 2022

Uphill Uptick

How to handle ever-increasing uphill traffic.
May 6, 2022
Making It Interesting
May 2022

Making It Interesting

Season pass strategies vary for 2022-23, with many notable changes, additions, and subtractions.
May 6, 2022
On the Road :: May 2022
May 2022

On the Road :: May 2022

Scenes from the ACCT Expo, U.S. Ski & Snowboard HOF, MTS, and Sierra-at-Tahoe’s 75th birthday. 
May 6, 2022
News and Views :: May 2022
May 2022

News and Views :: May 2022

Visitation guestimation, the voice of the guest, the premise and promise of Indy’s new XC pass, and more. 
May 5, 2022
Publisher's Memo :: May 2022
May 2022

Publisher's Memo :: May 2022

Sixty years of SAM and NSAA
May 5, 2022