May 2021

SAM's Annual Best and Worst in Marketing

This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winter.êD

29 April, 2021 | No comments

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Thanks for your interest in reading SAM Magazine. We hope you enjoy "SAM's Annual Best and Worst in Marketing" and "Mountain Spy," available in their entirety here. If you'd like to read the rest, we can make that happen. Order a back issue by emailing sarah@saminfo.com. Don't miss another issue by subscribing to SAM now. 
SAM's Annual Best and Worst in Marketing
May 2021

SAM's Annual Best and Worst in Marketing

This collection of reviews explores a broad range of resort marketing efforts—some that hit the mark, some that missed it—from a most unusual winte...
April 29, 2021
Peer Reviews
May 2021

Peer Reviews

Resort marketers give a nod of respect to the efforts of competitors.
April 29, 2021
Ski Bromont in Quebec is North America's largest night skiing operation, running all lifts and 100 of 140 trails under the lights.
May 2021

The Lights Are On

Why night skiing and riding can be a boon to business for resorts of all sizes.
April 29, 2021
A New Employment Landscape
May 2021

A New Employment Landscape

Pandemic-induced changes will be key to successfully recruit and retain talent moving forward.
April 29, 2021
GW Tatro Construction installs FBE-coated steel pipe to transport water from the Mad River to Sugarbush Resort, Vt.
May 2021

Piping Up

A look at the backbone of every snowmaking system's infrastructure.
April 29, 2021
Rick Kahl Tribute
May 2021

Rick Kahl Tribute

Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. 
May 18, 2021
Cross-Country on the Rise
May 2021

Cross-Country on the Rise

There are several indications that long-term growth is on tap for Nordic skiing, and alpine resorts may want to capitalize.
April 29, 2021
Idea Files :: May 2021
May 2021

Idea Files :: May 2021

Reused chairs, touchless water fountain, and height measurement.
April 29, 2021
Signposts to the Future
May 2021

Signposts to the Future

Listening in on consumer conversations to understand the season(s) to come.
April 29, 2021
Digital Embrace
May 2021

Digital Embrace

The 2020-21 season pushed the snowsports industry to adopt technology on a whole new scale.
April 29, 2021
Mountain Spy :: May 2021
May 2021

Mountain Spy :: May 2021

Are you dropping pass prices like Epic did?
April 29, 2021
Prepare for the Worst
May 2021

Prepare for the Worst

Invest in an I.T. disaster recovery plan and implementation to avoid a worst-case scenario.
April 29, 2021
The Evolution in Pass Plans
May 2021

The Evolution in Pass Plans

2021-22 season pass products aim to capture last season's surge in demand and, in some cases, manage it.
April 28, 2021
News and Views :: May 2021
May 2021

News and Views :: May 2021

Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more.
April 28, 2021
Publisher's Memo :: May 2021
May 2021

Publisher's Memo :: May 2021

Congratulations, a Welcome, and a Farewell
April 28, 2021