July 2026

  •  Current Issue - Ski Area Management

    10 Under 30

    These 10 rising professionals are making an outsized impact on their organizations—and on the future of the snowsports industry. From the industrial engineer called “mountain operations’ Swiss Army knife,” to the operations administrator who’s “the connective tissue between departments These 10 rising professionals are making an outsized impact on their organizations—and on the...

    Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM before July 31st to receive your issue and future issues of SAM. Email karolyn@saminfo.com with questions.

In This Issue

In this Issue

 Current Issue - Ski Area Management

FEATURED STORY

  • 10 Under 30

    These 10 rising professionals are making an outsized impact on their organizations—and on the future of the snowsports industry. From the industrial engineer called “mountain operations’ Swiss Army knife,” to the operations administrator who’s “the connective tissue between departments,” this year’s “10 Under 30” class seems to have a universal ability to juggle multiple jobs and hop between different departments with ease, contributing to their resorts as a whole more than any one job title would suggest. Their leadership, innovation, and passion have created a trickledown effect that’s elevated everyone around them while making their workplaces more efficient and ...

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Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM before July 31st to receive your issue and future issues of SAM. Email karolyn@saminfo.com with questions.
 Current Issue - Ski Area Management

Taos Joins Global Sustainability Alliance

A chance encounter at a Leitner-Poma dinner during the 2025 NSAA National Convention led to a significant connection for Taos Ski Valley. Taos CEO John Kelly met Henrik Volpert, CEO of Oberstdorf Kleinwalsertal Bergbahnen (Germany/Austria), who introduced him to the Global Sustainability Ski Alliance (GSSA), an organization confronting the industry...

 Current Issue - Ski Area Management

Changing the Narrative Around Ski Industry Careers

The ski industry offers unique careers for young professionals, but do they know that?

 Current Issue - Ski Area Management

New Products :: July 2026

Products for safety, guest convenience, and recreation for operators to consider.

 Current Issue - Ski Area Management

Mountain Spy :: The "You Asked What?" Edition

The Spy revisits some of the funkiest calls from the archives. 

 Current Issue - Ski Area Management

Summer Gets Selective

As ski areas refine their year-round strategies, operators are investing in lines of summer business that fit their markets—and abandoning those that don’t. 

 Current Issue - Ski Area Management

It Takes a Village

Killington’s base village expansion relies on willing collaboration between resort, developer, and the local community.

 Current Issue - Ski Area Management

Paths to Success: Adventure Trails

Trails designed with kids and families in mind are proving to be strong investments for ski areas in both winter and summer.

 Current Issue - Ski Area Management

The Summer Discoverability Gap

New research measures how often ski areas surface when travelers ask AI chatbots about summer, what else chatbots are recommending, and how ski areas can improve their standing. 

 Current Issue - Ski Area Management

The Future of Avalanche Management

As supplies of artillery ammunition dwindle and concerns for worker safety rise, the demand for remote avalanche control systems is growing.

 Current Issue - Ski Area Management

Construction Site :: July 2026

Infrastructure projects large and small got underway across North America this spring.

 Current Issue - Ski Area Management

Snow Plan

A guide to understanding the various elements of the snowmaking master plan, your roadmap to long-term flake-making success. 

 Current Issue - Ski Area Management

System Upgrades

A collection of unique case studies about ski areas that are making transformational investments in their snowmaking systems.

 Current Issue - Ski Area Management

Making the Case

What’s the best snowmaking system a ski area can deploy? Depends on who you ask. So we asked an owner/operator, a mountain ops leader, and a consultant each to share their argument for their preferred type of snowmaking system—and they delivered.

 Current Issue - Ski Area Management

The Cool Sh*t Compendium

From fan guns and hydrants to filtration systems and all-weather tech, the snowmaking world is loaded with neat products.

 Current Issue - Ski Area Management

10 Under 30

These 10 rising professionals are making an outsized impact on their organizations—and on the future of the snowsports industry.