September 2026

  •  Current Issue - Ski Area Management

    Beyond Orientation: New Approaches to Staff Readiness

    Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season.  On a busy winter morning at southwest Colorado’s Purgatory Resort, the guest journey begins with the rush at the ticket office. Then those guests flow toward Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers...

    Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM before September 30th to receive your issue and future issues of SAM. Email karolyn@saminfo.com with questions.

In This Issue

In this Issue

 Current Issue - Ski Area Management

FEATURED STORY

  • Beyond Orientation: New Approaches to Staff Readiness

    Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season.  On a busy winter morning at southwest Colorado’s Purgatory Resort, the guest journey begins with the rush at the ticket office. Then those guests flow toward rentals. Later, they may need retail, demos or help finding their next stop. Purgatory calls it “the pig in the python.” The traditional response is to build separate teams around each stop. Ticket sellers sell tickets. Rental employees stay in rentals. Retail employees remain in the shop, even when the crowd has moved elsewhere. Purgatory has taken a different approach. Employees move wi...

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Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM before September 30th to receive your issue and future issues of SAM. Email karolyn@saminfo.com with questions.
 Current Issue - Ski Area Management

NSAA Injury Study: Good News for Incident Rates

Topline data from National Ski Areas Association’s 10-Year Interval Injury  Study showed improvement over previous studies—a positive trend, especially considering 2022-23, data from which was used for the study, was a record season for skier visits (64.7 million).  The study found that the rate of incidents at United States ski areas was 2....

 Current Issue - Ski Area Management

Summer Business Split

Summer results were mixed, with a slight tilt toward growth, according to an informal mid-summer SAM poll of operators. Among 31 respondents, 45 percent reported visitation was up year-over-year and 39 percent said it was down. Revenue followed a similar pattern: 42 percent were up, 35 percent down, and 23 percent flat. Respondents to an early Aug...

 Current Issue - Ski Area Management

Canada West Loves Its Small Ski Areas

During a time when there seems to be more contraction and purse-string tightening than open checkbooks, members of the Canada West Ski Areas Association (CWSAA) are expanding the organization’s support for small ski areas.  In August, the CWSAA board of directors approved updates to the Small Areas Assistance Fund, which provides financial assi...

 Current Issue - Ski Area Management

Tariff Troubles, Again

When we wrote about the U.S.-Canada tariff fight last year, tariffs were only part of the story (see the 2025 cartoon above). Canadian travelers were canceling U.S. trips, cross-border relationships were strained, and ski areas and suppliers were bracing for higher costs on everything from equipment to capital projects. A lot has happened since. I...

 Current Issue - Ski Area Management

Beyond Orientation: New Approaches to Staff Readiness

Six resorts are doing more than one-and-done onboarding to better prepare new hires and managers alike ahead of the busy winter season. 

 Current Issue - Ski Area Management

Ask the AI Guy

Real questions from real ski area personnel, answered in plain English by a real human.

 Current Issue - Ski Area Management

Lessons in Leadership

Summit Series mentors share leadership lessons on navigating change, building culture, developing people, and growing careers.

 Current Issue - Ski Area Management

Sustainable Design in the Mountain Environment

The Nest at Snowbird demonstrates how the unique demands of mountain resort operations influence sustainable design decisions, from waste systems to electrification.

 Current Issue - Ski Area Management

No System, No Season

Why ski areas need to rethink snowmaking infrastructure, workforce development, and capital planning for the next 20 years.

 Current Issue - Ski Area Management

Shift Your Bike Park Perspective

A successful bike park focuses on the experience, not on repurposing winter infrastructure.

 Current Issue - Ski Area Management

Construction Site :: September 2026

A handful of lift installations across North America, each with its own unique elements.

 Current Issue - Ski Area Management

Sorting It Out

Eldora’s waste-sorting overhaul became the foundation for a broader operational and cultural shift around sustainability.

 Current Issue - Ski Area Management

Mountain Spy :: Employment Edition

In honor of hiring season, the Spy revisits 20 years of employment-related calls. 

 Current Issue - Ski Area Management

Happy Staff = Happy Guests

Why there’s a direct correlation between employee satisfaction and guest loyalty, and how ski areas can capitalize on the opportunity.