SAM Magazine—Salt Lake City, Utah, June 12, 2025—Utah’s 15 alpine ski resorts recorded 6,503,635 skier visits during the 2024–25 winter season. While down 3.6 percent from last season, it’s the third-highest skier-visit total in state history and a 3.3 percent increase over Utah’s five-year average, according to the state’s trade association, Ski Utah.
Photo Credit: Chris Pearson/Ski Utah
"To hit our third-best season ever and generate $2.51 billion for Utah's economy is a major win," said Ski Utah president and CEO Nathan Rafferty. “The ski industry in Utah supports approximately 25,000 jobs, and with the 2034 Olympic and Paralympic Winter Games on the horizon, the eyes of the world will be on us once again. We’re excited about the opportunities ahead and grateful to all who helped make this season a success.”
The association said the good season reflects the continued strength and resiliency of Utah’s ski industry, even in a year with more variable weather patterns, namely a slower-than-normal start to the ski season, according to Ski Utah director of communications Alison Palmintere. Still, it appears that most resorts wound up with nearly their annual average snowfall. Alta, for example, got a total of 538 inches, just below its historical average of 548—compared to the record-breaking 903 inches in 2022-23 and 671 in 2023-24.
With construction already underway on several major capital projects, Utah resorts are setting the stage for future growth. In the next two years, at least 13 new lifts are expected to come online, along with several other on-mountain upgrades.
