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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Vail Resorts Sees Early-Season Visits Drop

SAM Magazine—Broomfield, Colo., Jan. 22, 2020—For the early portion of the winter season through Jan. 5, Vail Resorts (VR) has reported a 7.8 percent decline in skier visits across its portfolio of resorts compared to the prior winter, when early-season visits were very strong. Lift ticket revenues, including an allocated portion of season pass...

2020 SAMMY Award Nomination Period Opens

SAM Magazine—Natick, Mass., Jan. 21, 2020—The nomination period for the 2020 SAMMY Leadership Awards is now open. SAM invites members of the winter sports industry to nominate leaders who they believe deserve recognition. Nominations close March 13, 2020. The SAMMY Leadership Awards honor individuals who, at mid-career, demonstrate the innovati...

Gunstock Hires Tom Day as New GM

SAM Magazine—Gilford, N.H., Jan. 20, 2020—The Gunstock Area Commission (GAC) has hired former Waterville Valley general manager Tom Day as the new president and general manager of Gunstock Mountain Resort, effective Jan. 15. He succeeds longtime GM Greg Goddard, who will end his successful tenure at the resort Jan. 21.  Day was hired afte...

Head USA Donates to Share Winter Foundation

SAM Magazine—Boulder, Colo., Jan 17, 2020—Head USA has made a substantial donation to the Share Winter Foundation as part of the Snowsports Industries America (SIA) Generation Snow industry-match initiative. The program challenges winter industry companies to match or even exceed SIA’s previous $40,000 Share Winter donation. The Share Winter...

Loon to Install First Eight-Place Chairlift in East 

SAM Magazine—Lincoln, N.H., Jan. 17, 2020—Loon Mountain Resort will install a new Doppelmayr eight-passenger, high-speed bubble chairlift for the 2020-21 winter season—the first of its kind in the eastern U.S., and the second in North America after Big Sky debuted its Ramcharger 8 last season. Both properties are owned by Boyne Resorts. ...

NSAA Western Winter Conference Covered Lots of Bases

SAM Magazine—Olympic Valley, Calif., Jan. 17, 2020—A variety of important topics and current issues were presented, pondered, and discussed at the 2020 National Ski Areas Association (NSAA) Western Winter Conference and Trade Show, held at Squaw Valley, Calif., Jan. 14 and 15. A crowd of 687 ski area operators, suppliers, and speakers were full...

Alterra Closes on Sugarbush Acquisition

SAM Magazine—Warren, Vt., Jan. 16, 2020— Alterra Mountain Company closed on its acquisition of Sugarbush Resort, Vt., on Jan. 14. The company now owns 15 year-round mountain destinations throughout North America. “With the acquisition of Sugarbush Resort, we are excited to expand our presence within the Northeast skier market,” said Alterr...

Rate Rise Keeps Western Lodging on the Upswing

SAM Magazine—Denver, Colo., Jan. 16, 2020—Generous snowfall and good slope conditions throughout most Western resorts, along with less than ideal conditions in other regions, buoyed lodging rates even as occupancy figures continue to slip. The monthly Market Briefing from Inntopia’s DestiMetrics noted that rates are rising despite some consum...

Silver Mountain Avalanche Triggered by Skiers

SAM Magazine—Kellogg, Idaho, Jan. 16, 2020—The in-bounds avalanche that killed three skiers at Silver Mountain, Idaho, Jan. 7 was triggered by skiers and riders, despite ski patrol’s mitigation efforts prior to opening that area of the mountain, according to a preliminary report by Idaho Panhandle Avalanche Center (IPAC) director Jeff Thompso...

Crowds Lead Crystal Mountain (Wash.) to Limit Ticket Sales

SAM Magazine—Enumclaw, Wash., Jan. 14, 2020—In response to traffic, crowding, and parking issues, Crystal Mountain, Wash., will no longer sell walk-up full-day tickets on weekends and holidays. Instead, it will offer a limited number of tickets for online advance purchase. The resort will still honor Ikon passes and any other advance purchase p...

I AM A Snowmaker Voting Begins Today

SAM Magazine—Natick, Mass., Jan. 9, 2020—The online voting for the HKD and SAM “I AM a Snowmaker” contest is now open, and continues through midnight (EST) on Tuesday, Jan. 21. Started in the winter of 2013-14, the annual I AM contest highlights the hard work, determination, and camaraderie of snowmakers, and recognizes how critical they ar...

Business Report: Two-Week Holiday Period Mitigated Weather Challenges

By LINDA GOODSPEED SAM Magazine—Rutland, Vt., Jan. 7, 2020—Santa brought a mixed bag to North American ski resorts this holiday season, according to a spot survey conducted by SAM. The period included two Wednesday holidays, which stretched out the usual week-long Christmas/New Year’s holiday period into two solid weeks of business. The exce...

Australia’s Selwyn Snow Resort Damaged, Others Threatened By Bushfires

SAM Magazine—New South Wales, Australia, Jan. 7, 2020—Most of Australia’s ski resorts are threatened by the unprecedented bushfires that continue to ravage much of the country’s natural splendor. One historic ski hill—Selwyn Snow Resort located in the Snowy Mountain region of New South Wales—was directly in the path of the flames, with ...

Northland, Owner of Revelstoke, to Purchase Grouse Mountain Resort

SAM Magazine—North Vancouver, B.C., Jan. 3, 2020—Northland Properties Corporation has entered an agreement to acquire Grouse Mountain Resort from CM Asset Management. CM has only owned Grouse Mountain since summer of 2017, when it purchased the resort from the McLaughlin family, who owned it for 40 years. Northland is the largest privately-hel...

Indy Pass Adds Mt. Abram, Maine

SAM Magazine—Greenwood, Maine, Dec. 31, 2019—Mt. Abram in Greenwood, Maine, has joined the Indy Pass for the 2019-20 season. The resort is the first Indy Pass member in the state, and will offer two unrestricted free days of access. This raises the number of participating Indy Pass areas to 47. The pass price rises from $219 to $239 on Jan. 1.&...