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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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SAM Terrain Park Contest 2018 Winners

SAM Magazine—Woodbury, Conn., Jan. 3, 2019—Nearly 2,500 votes were cast in the 14thannual SAM Terrain Park Contest, in which a total of 52 entries from ski areas around the world looked to earn the top spot in one of the three contest categories: Bread and Butter, Terrain Park Event, and Terrain Park Feature. The votes have been tallied, and th...

Peak Resorts Q2 Report: Record Pass Sales, Decreased Operating Expenses

SAM Magazine—Wildwood, Mo., Dec. 21, 2018—Despite growing competition in the Northeast in the multi-resort pass market, Peak Resorts reported record season pass sales through Dec. 17, 2018. Company-wide pass sales were up 36 percent in units and 38 percent in revenue year over year. The company’s flagship Peak Pass product was up 18 perc...

Snow, Rates Drive Bookings at Western Resorts

SAM Magazine—Winter Park, Colo., Dec. 21, 2018—A strong wave of mid-November snowfall from the Sierras to the Rockies gave winter bookings a boost at western mountain resorts. According to the DestiMetrics monthly Market Briefing, bookings made during the month of November for arrivals from November through April rose 12.8 percent compared to t...

Peak Resorts Undergoes Resort Leadership Restructuring

SAM Magazine—Wildwood, Mo., December 21, 2018—Peak Resorts has created several new key roles and appointed new personnel at the corporate and managerial levels to better facilitate operations at its growing portfolio of resorts in the eastern United States.Eric Flynn Jason Boyd has been appointed senior vice president of operations, mid-Atlant...

Snow People – December 2018

In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. This report was written by Katie Brinton. MICHAEL HUSSEY, MIDDLEBURY SNOW BOWL, VTMike Hussey has been named director of the Middlebury Snow Bowl and Rikert Nordic Center. He has served as the director of the Nord...

Katz Amsterdam Foundation Grants $2 Million to Emotional Wellness

SAM Magazine—Broomfield, Colo., Dec. 13, 2018—Vail Resorts CEO Rob Katz and his wife, Elana Amsterdam, have awarded 30 grants totaling more than $2 million to support emotional wellness programs in nearly every mountain resort community in which Vail Resorts operates. The grants were issued by the Katz Amsterdam Charitable Trust, which the coup...

Bruce Transue Now Belleayre General Manager

SAM Magazine—Highmount, N.Y., Dec. 13, 2018—This fall, Bruce Transue was named general manager of state-owned Belleayre Mountain Ski Center in New York. The move followed a 36-year run at Hunter Mountain, where Transue served most recently as operations director. While at Hunter, Transue facilitated several significant capital projects, includ...

Vail Resorts Epic Pass Sales Rise 21 Percent

SAM Magazine—Broomfield, Colo., Dec. 7, 2018—Vail Resorts reported a jump of 21 percent in Epic Pass sales through Dec. 2, with revenues rising 13 percent, compared the year-earlier period, according to its latest quarterly report issued today. Total sales are expected to exceed 925,000 units, a significant number considering the competition cr...

Vail Resorts Unveils $180 Million Improvement Plan for 2019-20 Season

SAM Magazine—Broomfield, Colo., Dec. 7, 2018—In its most recent quarterly earnings report, Vail Resorts unveiled plans to invest approximately $175 million to $180 million in capital improvements across its portfolio of 18 mountain resorts ahead of the 2019-20 winter season, and 2019 season in Australia. Projects include ambitious snowmaking up...

Inaugural Northeast Winter Weather Summit

SAM Magazine—Stratton, Vt., Dec. 7, 2018—The inaugural Northeast Winter Weather Summit, held Dec. 2 and 3, drew a mixed group of 70 attendees, including meteorologists, media, resort communicators, ski area association representatives, and industry suppliers for two days of networking, education, and discussions revolving around winter weather ...

Terrain Park Contest Voting Ends Dec. 6

SAM Magazine—Woodbury, Conn., Nov. 30, 2018—Voting closes for the 14thannual SAMTerrain Park Contest on Dec. 6, 2018, which means time is short for participating resorts to encourage their fans and followers to cast their votes online. Entries that earn the most votes in each category—Features, Events, and Bread and Butter—will win pri...

Snowvember Jump-Starts the Season

SAM Magazine—Ludlow, Vt., Nov. 30, 2018, —November 2018, or Snowvember as many are calling it, has been one for the books. Consistent snowfall and cold temps in many regions of ski country this month have combined to help areas open early, open more terrain, and do some pretty good business as a result. Across the country, ski areas saw strong ...

Resort News From Across the Pond

SAM Magazine—Ludlow, Vt., Nov. 30, 2018—While November brought early openings and record snow coverage to large parts of North America, it also ushered in several notable events in Europe: Winter arrived in the Alps, and key resorts have started spinning lifts; the highest gondola in Europe was installed with eco-friendly bona fides; and Cairng...

Patti Duncan Named Snowshoe President and COO

SAM Magazine—Denver, Colo., Nov. 28, 2018—Patti Duncan has been promoted to lead Snowshoe Mountain, W.Va., as its new president and chief operating officer, effective immediately. She has served as interim president since September after Frank DeBerry left to take over as president and COO of Crystal Mountain, Wash. Both resorts are owned by Al...

Summer Lodging Posts Record; Winter Booking Trend Shifting

SAM Magazine—Denver, Nov. 26, 2018—The full summer season from May through October set its sixth consecutive records for occupancy and average daily rate (ADR), while revenue set a seventh consecutive record despite some ups and downs in individual months at Western mountain destinations tracked in the DestiMetrics Market Briefing. Looking ahea...