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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Broomfield, Colo., Sept. 28, 2018—Vail Resorts has finalized its purchase of Triple Peaks, LLC, after first revealing its plan to acquire the company more than three months ago. Vail purchased Triple Peaks, the parent company of Okemo Mountain Resort in Vermont, Mount Sunapee Resort in New Hampshire, and Crested Butte...
SAM Magazine—Lakewood, Colo., Sept. 25, 2018—The National Ski Areas Association (NSAA) has named Adrienne Saia Isaac to the newly formed position of marketing and communications director. Isaac most recently served as marketing and communications manager at Arapahoe Basin, Colo., for the past six years. At The Basin, Isaac managed m...
SAM Magazine—Natick, Mass., Sept. 25, 2018—Mountain resorts from around the world have only 10 days to submit entries for SAM’s 14th annual Terrain Park Contest, sponsored by Burton Learn to Ride. The November issue of Ski Area Management (SAM) magazine will showcase entries from the 2017-18 season in three categories: terrain ...
SAM Magazine—Wildwood, Mo., Sept. 24, 2018—Peak Resorts has entered into a definitive agreement to acquire Snow Time, Inc., which owns and operates Roundtop, Liberty, and Whitetail in Pennsylvania, for $76 million in total consideration. The transaction is expected to be completed prior to the start of the 2018-19 ski season, subject to closing...
SAM Magazine—Boulder, Colo., Sept. 21, 2018—SKI Magazine readers have named Aspen Snowmass, Colo., and Smugglers’ Notch, Vt., the Best in the West and East, respectively, in the magazine’s revamped reader—and now editor/contributor—poll. The magazine presents top picks for a wide range of resort services and characteristics in its Octob...
The combined forces of Ski Areas of New York (ISKINY) and Pennsylvania Ski Areas Association (PSAA) once again staged an informative, lively, and entertaining expo, this time at Peek’n Peak in western New York. A total of 324 ski area personnel and suppliersNSAA's Mike Lane uses props to demonstrate ski lift functions with the help of Doppelmayr'...
Sarah Crockett, Burton Sarah Crockett has been named Burton’s new chief marketing officer. Previously, Crockett was VP of integrated marketing and community engagement at REI, where she led well-known campaigns such as Force of Nature and #OptOutside. Before her time at REI, she was VP of global consumer marketing at Vans. At Burton, she will o...
SAM Magazine—Park City, Utah, Sept. 18, 2018—The U.S. Ski and Snowboard Hall of Fame introduced the Class of 2018 last Friday in Ishpeming, Mich. Inductees include resort veteran Bill Jensen, longtime U.S. Ski & Snowboard spokesman Tom Kelly, Olympians Bode Miller and Andrew Weibrecht, two high-profile women athletes—moguls champion Hilar...
SAM Magazine—Londonderry, Vt., Sept. 19, 2018—Magic Mountain has created an unusual, peak-season pass product specifically for Christmas-New Year’s, MLK weekend, and President’s week. Called the White Out holiday pass ($239-$279), it’s aimed at skiers and riders who want a deal over the holidays, as well as those who may have bought a dis...
SAM Magazine—Denver, Sept. 18, 2018—Summer lodging business in Western mountain destinations remained strong despite wildfires and smoke in July and August, and winter bookings have continued that trend, according to the monthly DestiMetrics Market Briefing. DestiMetrics data for Western resorts comes from 290 property management compani...
Nearly 450 resort staff, industry partners, and exhibitors attended the 2018 New England Summit Sept. 11-12 at Sunday River Resort, Maine.Wintry Mix's Alex Kaufman helps us develop PodSAM at NES (Photo courtesy of Dave Gibson) The event kicked off with seminars on topics ranging from web trends to climate change and ended with multiple sessio...
The theme “Summer Ops 2.0” prevailed at SAM’s ninth annual Summer Ops Camp Sept. 4-6 at Aspen Snowmass, Colo. More than 150 resort professionals and industry suppliers from around the world came ready to listen, learn, and experience summer programming. With a focus on business and equipment trends, safety, planning, as well as on-brand appro...
Resorts look to ease congestion and meet increasing demand with capital improvements.Concrete being poured for a lift tower footing for Winter Park's new gondola. The snowsports industry has seen a recent influx of cash, and resorts across the country are making massive capital improvements. The money is being spent in a variety of ways—resorts ...
SAM Magazine—Stratton, Vt., Sept. 12, 2018—Stratton Mountain Resort and The North American Snowsports Journalists Association (NASJA) will present the 2018 Northeast Winter Weather Summit, Dec. 2-4 at Stratton Mountain, Vt. The two-day event will bring together meteorologists, resort associates, varied ski industry businesses, journalists, and ...
SAM Magazine—Denver, Sept. 12, 2018—Shortly after Alterra Mountain Company revealed its intent to purchase Crystal Mountain Resort, Wash.—and before the transaction has closed—the company said it plans to name current Snowshoe, W.Va., president and COO Frank DeBerry as Crystal’s new president and COO once everything is finalized. “It...
