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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Registration is Closing Soon for This Year’s Summer Ops Camp

SAM Magazine—Natick, Mass., Aug. 21, 2018—Registration for SAM’s ninth annual Summer Ops Camp—a series of seminars, on-hill workshops, demos, and networking events that explore the current state of mountain resort summer operations—closes Saturday, Aug. 25. A few spots are still available for Camp, Sept. 4-6 at Aspen Snowmass, Colo. Here...

Snow People, August 2018

This is the August edition of Snow People, where we highlight happenings to prominent people in the mountain resort industry. Sunday River, Maine Sunday River has made a variety of staff changes, elevating several members of its team to new positions. Jim Largess was promoted to executive director of the Sunday River Community Fund. Largess join...

Deer Valley’s Wheaton Moving On to Alterra, Shallan Taking Over

SAM Magazine—Park City, Utah, Aug. 17, 2018—Deer Valley’s longtime leader and current president and chief operating officer Bob Wheaton will be transitioning into a senior strategic advisory role with the resort’s owner, Alterra Mountain Company. Hospitality Bob Wheatonindustry veteran Todd Shallan will be Wheaton’s successor, working alo...

Vail Resorts Closes on Stevens Pass Acquisition

SAM Magazine—Broomfield, Colo., Aug. 17, 2018—Vail Resorts this week closed on its acquisition of Stevens Pass Resort in Washington from Ski Resort Holdings, LLC, an affiliate of Oz Real Estate. The final purchase price, after adjustments for certain agreed-upon terms, was $64 million. The 2018-19 Epic Pass, Epic Local Pass, Epic Australia Pas...

New Owners Making Improvements to Pine Mountain, Mich.

SAM Magazine—Iron Mountain, Mich., Aug. 15, 2018—An anonymous buyer recently purchased Pine Mountain Ski & Golf Resort in Iron Mountain, Mich., and has already begun making improvements to the year-round resort while business operations continue uninterrupted. The same anonymous buyer also purchased the nearby Four Seasons Resort, a hotel a...

Ron Cohen Named President and COO of Squaw Valley Alpine Meadows

SAM Magazine—Olympic Valley, Calif., Aug. 15, 2018—Ron Cohen is now officially president and chief operating officer of Squaw Valley Alpine Meadows after four months of serving in the position in an interim capacity. Cohen succeeds Andy Wirth, who vacated Ron Cohen, president and COO of Squaw Valley Alpine Meadows. Photo: Ben Arnstthe position ...

Jordan Elliott to Succeed Gifford as PNSAA President

SAM Magazine—La Conner, Wash., Aug. 13, 2018—The Pacific Northwest Ski Areas Association (PNSAA) has hired Jordan Elliott to succeed John Gifford as the association’s president. Elliott will begin transitioning into the new role in mid-October, and officially take the seat on Jan. 1, 2019, after Gifford retires on the last of the year. Giffor...

Report: Summer Business Perseveres Despite Weather, Fires

SAM Magazine—Jeffersonville, Vt., Aug. 10, 2018—Resorts are investing bigtime in their summer operations. It seems to be paying off: Despite wildfires and wet weekends, summer business levels across North America seem to be steady. Many resorts have reported slight growth, and those who are off target are only shy by a small percentage. In both...

Tim Donahue Named Alterra CFO and Executive Vice President

SAM Magazine—Denver, August 7, 2018—Longtime finance industry executive Tim Donahue has been appointed as Alterra Mountain Company’s new chief financial officer and executive vice president. Donahue spent the last 19 years at JPMorgan Chase & Co., most recently serving as head of the company’s Leveraged Finance Capital Markets Group, he...

Vail Certified by Sustainable Travel International

SAM Magazine—Vail, Colo., July 30, 2018—Vail has become the first U.S. destination and the first mountain resort in the world to achieve certification as a "sustainable destination" by Sustainable Travel International. Certification efforts took more than five years, and required work and involvement by the resort, the town of Vail, and the U.S...

Vail Reassures Locals Regarding Sunapee Takeover

SAM Magazine—Newbury, N. H., July 26, 2018—Vail Resorts representative Pat Campbell spoke to an audience of around 100 people at an information session last night regarding the proposed lease transfer of Mount Sunapee to Vail Resorts. Campbell discussed the benefits the company could provide both the resort and the community, citing Vail’s charitable work, commitment to sustainability, and strong existing roster of resorts.

SANY, State Collaborate on New Snow Gun Program

SAM Magazine—Jamesville, N.Y., July 26, 2018—Ski Areas of New York, Inc. (SANY) and the New York State Energy Research and Development Authority (NYSERDA) have collaborated on a new program to help ski areas in the state purchase energy-efficient snowmaking guns. The program will provide up to $5 million for New York ski areas to upgrade and ex...

Reeser Named COO of Big Bear

SAM Magazine—Big Bear, Calif., July 26, 2018— Big Bear Mountain Resort (BBMR) has named Wade Reeser as its new chief operations officer. Reeser was raised in Big Bear Valley and has been with BBMR for 25 years. He has served in numerous roles within the company; most recently, he was the resort’s general manager, overseeing BBMR during its integration into the newly formed Alterra Mountain Company. 

Snow People- July 18

Snow People is where we highlight recent happenings to prominent people in the mountain resort industry.

Summer Visits Remain Strong for Western Destinations

SAM Magazine—Denver, July 17, 2018—June occupancy and revenues continued to climb, keeping summer 2018 on pace to reach record levels in mountain destinations across the West, according to the latest DestiMetrics Market Briefing. Actual occupancy for the month was up a robust 7.9 percent compared to June 2017. Bolstered by a 3.3 percent increas...