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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Skier Visits Are Up in Colorado

cscusa logoSAM Magazine—Denver, March 16, 2016—Colorado Ski Country USA’s 21 member resorts reported an uptick in skier visits of 3.8 percent during the second period of the season, defined as Jan. 1–Feb. 29, compared to the same period last season. From opening day through Feb. 29, member resorts are up a total of 6.2 percent in skier visits compared to last season.

Copper’s Family-Friendly Kids Pass Extends a Trend

copper kids freeSAM Magazine—Frisco, Colo., March 16, 2016—Copper Mountain just moved up the list for families with kids ages 6 to 12 after the resort unveiled its new Kids Ski Free season pass offer. With the purchase of an adult season pass ($399 for ages 18+, no blackout dates) kids 6 to 12 get a free season pass. The offer ends after June 1.

Group Business Drawing Record Crowd to Mountain Travel Symposium

mtntrvlSAM Magazine—Laguna Hills, Calif. March 14, 2016— The 41st annual Mountain Travel Symposium (MTS) April 3–9 in Keystone, Colorado, will welcome it largest audience ever, as registered attendance has topped 1,000. That number includes an international contingent from 38 countries, providing an indication of how important group business is for destination resorts—and group travel buyers.

Wilmot Mountain Getting $13 Million Facelift from Vail Resorts

wilmot improvementsSAM Magazine—Broomfield, Colo., March 10, 2016—After more than 75 years in operation, Wilmot Mountain, Wis., is about to get a $13 million overhaul courtesy of new owner Vail Resorts. The plan covers upgrades to on-mountain infrastructure, base area facilities, and a learning terrain expansion.

N.M. Ski Areas Can Now Serve Alcohol Outside

new mexicoSAM Magazine—Santa Fe, N.M., March 9, 2016—New Mexico Gov. Susana Martinez signed Bill 193 yesterday, which will allow consumption of alcoholic beverages in controlled access areas on the grounds of ski areas. The bill takes effect July 1. Currently, ski areas can have liquor licenses that allow alcohol to be served only in lodges or other buildings.

Sutton Shareholders Approve Ryan Group Purchase Offer (Updated)

mtsuttonSAM Magazine—Sutton, Que., March 9, 2016—The sale and purchase of Mont Sutton Ski Area is now complete. Today, the Superior court has confirmed the acquisition of Ski Sutton Inc. by Jean-Michel Ryan, Pierre Chesnay and Sylvain Gervais for C$7.5 million. This amount includes the purchase of all Ski Sutton Inc. shares, the debt and other entities related to the Boulanger family.

Reents Takes Reins at Midwest Ski Areas Association

amy reentsSAM Magazine—Minneapolis, Minn., March 8, 2016—Amy Reents will take over as president/executive director of the Midwest Ski Areas Association effective May 1.

Sutton Shareholders Approve Ryan Purchase Offer

mtsuttonSAM Magazine—Sutton, Que., March 8, 2016—During a Ski Sutton Inc. shareholders meeting this morning, 97 percent of those in attendance voted to approve an offer by a group of local investors to purchase the company, which includes Mont Sutton Ski Area. The investor group is led by current Mont Sutton GM Jean-Michel Ryan, and also includes Pierre Chesnay and Sylvain Gervais.

Peak Resorts Shakes Up Its Season Pass Products

SAM Magazine—Wildwood, Mo., March 4, 2016—With seven properties from Pennsylvania to New Hampshire, including newly acquired Hunter Mountain in New York, Peak Resorts has consolidated its season pass products for what it refers to as its northeast region. The new Peak Pass family of products takes an approach akin to American Skiing Company’s All 4 One passes and Vail’s Epic Pass, providing access to multiple resorts for a low price relative to the rest of the market.

Mont Sutton Board of Directors Rejects New Purchase Offer

mtsuttonSAM Magazine—Sutton, Que., March 4, 2016—After what appeared to be the beginning of a bidding war for Quebec’s Mont Sutton (see earlier Breaking News story), the company’s board of directors announced it has rejected the offer by the Thirion-Beauregard group and will move forward with the approval process to finalize the initial offer agreed upon with the Ryan Group.

Trademark Dispute Leads to (Temporary?) Name Change for Badger Pass

badgerSAM Magazine—Yosemite, Calif., March 1, 2016—The federal government has decided to change the names of several iconic businesses in Yosemite National Park—including Badger Pass Ski Area—rather than risk those businesses getting shut down during a legal battle over trademark rights. The concessionaire that until today had a contract to operate hotels, trail rides, bus service, and more in Yosemite National Park is asking for $51.2 million as “fair value” for trademarked names it has owned since it took over the contract in 1993. The government says the assets are worth $3.5 million.

Frado Retiring From Cross Country Ski Areas Association

chris fradoSAM Magazine—Winchester, N.H., March 1, 2016—After 30 years as executive director of the Cross Country Ski Areas Association (CCSAA), Chris Frado is retiring, effective Oct. 7, 2016. She will be succeeded by current SnowSports Industries America (SIA) nordic director Reese Brown, who is also an elected representative to the CCSAA board of directors.

Body of Missing Sugar Bowl Ski Instructor Found

MaySAM Magazine—Donner Summit, Calif., March 1, 2016—After going missing on Jan. 14 following an afternoon of skiing with his brother, the body of 23-year-old Sugar Bowl ski instructor Carson May was located Monday afternoon by search and rescue teams in an area about a quarter-mile beyond the resort’s boundaries.

Coronet Peak and the Remarkables Join Mountain Collective

mountain collectiveSAM Magazine—Queenstown, New Zealand, March 1, 2016—Jet-setting Mountain Collective pass holders can now add New Zealand to the list of possible destinations next season, thanks to the addition of Coronet Peak and The Remarkables to the multi-destination pass starting in 2016-17. New Zealand is the fourth country to be included on the pass.

While Timberline (W. VA.) Repairs LIft, Nationwide Inspections Ensue

timberlineSAM Magazine—Davis, W.Va., Feb. 26, 2016—Following a chairlift failure at Timberline Resort (W.Va.), on Saturday, Feb. 20, caused by an entire cross arm sheave train assembly detaching from the top of a lift tower and falling to the ground, resorts nationwide have been inspecting other lifts of similar vintage and design and built by the same manufacturer.