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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Presidents' Day Visits Were Good, Not Great

SAM Magazine-Rutland, Vt., Mar. 11, 2011-Despite good snow nearly everywhere for the Presidents' Day holiday, U.S. resorts saw signs of winter fatigue. Business levels were sporadic, ranging from "absolutely rockin'" in Utah and "crazy busy" in Vermont, to "not stellar' at Wachusett, Mass., "not outstanding" in Colorado, and only "decent" at Liber...

VSAA Gets New Marketing Director

SAM Magazine--March 10, 2011--Jason Gibbs has been named director of marketing for Ski Vermont, the Vermont Ski Areas Association (VSAA). Gibbs has an extensive background in brand management and strategic communications, formerly serving as commissioner of the Department of Forests, Parks & Recreation and as communications director for Governor Ji...

Echo Celebrates Anniversary with $5 Nite Tix

SAM Magazine-Idaho Springs, Colo., Mar. 10, 2011-Echo Mountain is turning five this spring, and celebrating by offering $5 lift tickets on Friday nights, Mar. 18-Apr. 15. The tickets are good for skiing and riding 4-9 p.m. The 700-vertical-foot area is the closest ski and ride area to Denver, about 35 minutes away. To further mark its fifth anni...

Greek Peak Developing $20 Million Adventure Center

SAM Magazine-Cortland, N.Y., Mar. 9, 2011-Greek Peak Mountain Resort, NY is developing an Adventure Fun Center that's part of a $20 million expansion. The center, scheduled to open in June, includes a ropes course, zip lines, a mountain biking park, alpine coaster and tubing center. The Wiegand alpine coaster will be 4,300 feet in length. There ...

Vail Resorts to Invest $30 Million at Northstar

SAM Magazine-Broomfield, Colo. , Mar. 9, 2011-Vail Resorts (VR) plans to invest $30 million on capital improvement projects at Northstar-at-Tahoe. VR aims to enhance the guest experience both on the mountain and in the Village at Northstar for the 2011-12 winter season. Plans include the installation of a new backside high-speed chair that will ...

Snow Sports Retail Sales Leapt 16 Percent in January

SAM Magazine-Boulder, Colo., Mar. 8, 2011-Snow sport sales increased 13 percent in units and 16 percent in dollars for a total of $516 million at retail this January, the strongest in at least 10 years, according to the Leisure Trends Group. Snow sport retailers comfortably outpaced general retail, which was up 8.3 percent over January 2010, accord...

Johnson Controls Hires New GM

SAM Magazine--March 7, 2011--Johnson Controls Snow announced the hiring of James Voskuil as the new GM for the North American market. Voskuil will be based out of Denver, Colo., and started on February 28, 2011. Voskuil is new to the industry, but has an extensive international sales and general management background and is also bilingual in Englis...

Mount Snow to Get a 6-Pack

SAM Magazine--March 7, 2011--Mount Snow, Vt., announced that it will replace its Summit Local triple chair with a Leitner-Poma high-speed detachable six-passenger bubble chairlift. The new lift will have a ride time of seven minutes. Every night the chairs will be run off the line and stored in a heated barn to protect the bubbles and allow the ...

Forest Service Accepts Eldora Master Plan

SAM Magazine-Nederland, Colo., Mar. 7, 2011-Eldora Mountain Resort's 2011 Master Plan has been accepted by the U.S. Forest Service. Eldora has been working on its updated Master Plan for more than two years, during which time it conducted research, solicited public input and studied the impacts of future projects from both business and environmenta...

Ski Apache Adds Slopeside Slots

SAM Magazine-Ruidoso, N.M., Mar. 7, 2011-Two weeks ago, the Elk Lodge at Ski Apache became the nation's first winter resort to offer slopeside slot machines. "During the Presidents' Day weekend we had a nice turnout," said Justin Rowland, Ski Apache's director of operations. "We opened midday on Saturday, and ran Saturday, Sunday and Monday." Th...

Former White House Economic Policy Director to Keynote NSAA National Convention

SAM Magazine--February 24, 2011--The National Ski Areas Association (NSAA) announced that Todd Buchholz, a former White House director of economic policy, will be the keynote speaker at the NSAA National Convention in May. Buchholz's presentation, "New Realities in the Post-Recession American Economy,"will decipher the riddle of the evolving eco...

Canada West Ski Areas Association Appoints New Prez

SAM Magazine--The Canada West Ski Areas Association (CWSAA) has announced the appointment of David Lynn to president and CEO. Lynn comes to CWSAA from Sun-Rype Products Ltd., where he was president and CEO. Lynn, an avid skier, will begin his duties on April 4, 2011. In the meantime, Lynn will travel with retiring CEO and president, Jimmie Spenc...

Sugarloaf Lift Reopens

SAM Magazine--February 22, 2011--Sugarloaf reopened its Spillway East lift yesterday after closing it in late December after a derailment, which inured eight. The Maine State Board of Elevator and Tramway Safety reinstated the lift's operating license on Monday after a load test was performed on Friday, February 18. The cause of the derailment t...

Terrorist Attack at Russian Resort

SAM Magazine--February 22, 2011--Last Friday night, masked gunmen shot and killed three tourists on their way to Mt. Elbrus ski resort in the Caucasus region. In addition, a gondola at the resort was blown up. According to published reports, last month President Dmitry Medvedev announced a $15 billion plan to turn the Caucasus into a tourist des...

Eldora Offers Free Skiing to Other Areas' Ticket Holders

SAM Magazine-Nederland, Colo., Feb. 21, 2011-Beginning today, Eldora Mountain Resort is offering a free day of skiing or riding to anyone who has a lift ticket or a season pass from any other ski area. The offer is designed to introduce Eldora to Colorado skiers and riders. "We've come to realize just how many skiers and snowboarders in Colorado...