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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Sipapu Evacuated as Largest Wildfire in N.M. History Threatens Ski Areas

SAM Magazine—Vadito, N.M., May 18, 2022—The largest recorded fire in New Mexico history is threatening two prominent ski resorts and potentially a third. Sipapu and Angel Fire are implementing action plans to mitigate imminent danger from the merged Calf Canyon and Hermit Peaks fires, while Taos Ski Valley is monitoring fire activity. At Sipapu...

Bolton Valley Names Nathaniel Mathes as New Vice President and COO

SAM Magazine—Bolton, Vt., May 18, 2022—Bolton Valley, Vt., chief financial officer and finance director Nathaniel Mathes will assume the role of vice president and chief operating officer for the company, effective immediately. Mathes had spent eight years as Bolton Valley’s finance chief, and now shifts to overseeing all operating department...

U.S. Ski Areas Report Record Visitation

SAM Magazine—Lakewood, Colo., May 13, 2022—U.S. ski areas saw a record 61 million skier visits for the 2021-22 season, an increase of 3.5 percent year over year, according to data from the National Ski Areas Association (NSAA).  The Rocky Mountain region reported a record high number of skier visits, totaling 25.2 million visits. The Northeas...

Western Lodging Properties Set Winter Records, Rising Rates Slow

SAM Magazine—Winter Park, Colo., May 12, 2022—Western mountain destination lodging properties posted several new all-time records for winter season occupancy, daily rates, and revenue, according to the most recent Monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. For the first time since early 2021, thou...

Aspen Ski Co. and Alterra Acquire Aspenware

SAM Magazine—Denver, Colo., May 12, 2022—Aspen Skiing Company (Ski Co.) and Alterra Mountain Company have acquired e-commerce provider Aspenware through a joint venture. Aspenware will remain a standalone business with ongoing operations to serve its clients and the industry, while maintaining its current staff and leadership. The acquisition w...

Mt. Hood Skibowl Suspends Mountain Biking After Lost Lawsuit

SAM Magazine—Government Camp, Ore., May 10, 2022—Mt. Hood Skibowl has suspended its summer bike operations after losing a lawsuit from a man who said he hit a signpost on a ski area bike trail and was paralyzed from the waist down. From Mt. Hood Skibowl's Website In March, a Multnomah County jury awarded $11.4 million to Gabriel B. Owens afte...

Indy Adds Allied Resorts Tier

SAM Magazine—Portland, Ore., May 10, 2022—The Indy Pass has introduced a new category of resort partners: Allied Resorts. Allied resorts will offer discounted lift tickets to Indy Pass holders, while Indy will offer discounted AddOn passes to allied resort unrestricted season passholders.  The move has allowed Indy to increase its partners in...

Mike Goar to Lead Andermatt-Sedrun, and Other Vail Resorts Moves

SAM Magazine—Broomfield, Colo., May 10, 2022— Mike Goar, currently vice president and chief operating officer of Park City Mountain Resort, Utah, will lead Andermatt-Sedrun, Switzerland, Vail Resorts’ first European property.  Goar will serve as VP, COO, and managing director of Adermatt-Sedrun, reporting to Pat Campbell, mountain operation...

Smugglers’ Notch Resort to Offer Employees Free Childcare

SAM Magazine—Jeffersonville, Vt., May 9, 2022—Smugglers’ Notch, Vt. will offer free, full-time childcare for all employees. The benefit will be rolled out in phases beginning this month, and it applies to full-day care for children ages 6 weeks to 3 years old as well as some offerings for older children on days when an employee is working. Di...

Vail Town Council Halts Vail Resorts Affordable Housing Project

SAM Magazine—Vail, Colo., May 4, 2022—The Vail town council voted 4-3 on Tuesday to begin possible condemnation proceedings on a 23-acre parcel of Vail Resorts-owned land in East Vail, citing concerns over the wellbeing of a herd of bighorn sheep in the adjacent natural preservation. The land was selected in 2019 as an approved site for a $17 m...

Winter Park Proposed Master Plan Calls for Gondola to Connect Town and Resort

SAM Magazine—Winter Park, Colo., April 29, 2022—A proposed 10-to-15-year master development plan for Winter Park Resort, Colo., includes a series of gondolas spanning nearly three miles that would connect downtown Winter Park to the Winter Park Resort village, among a variety of other elements that include new and replacement lifts, expanded te...

Former Jay Peak Owner Ariel Quiros Sentenced to 5 Years

SAM Magazine—Burlington, Vt., April 29, 2022–Ariel Quiros, the former owner of Jay Peak Resort, was sentenced to serve five years in prison and pay more than $8 million in restitution for his role in a "Ponzi-like" scheme that misused $200 million of EB-5 investor funds raised to support capital projects at Jay Peak and Burke Mountain, as well ...

Vail Resorts Finishes Season Up Year-Over-Year “As Expected”

SAM Magazine—Broomfield, Colo., April 28—Vail Resorts (VR) was up 19.4 percent in lift ticket revenue and 12.5 percent in skier visits through mid-April compared to Covid-limited 2020-21, according to the company’s latest shareholder report. CEO Kirsten Lynch said the strong year-over-year performance was “as expected,” and noted that Cov...

Nominate a Rising Star for the 2022 “10 Under 30”

SAM Magazine—Natick, Mass., April 27, 2022—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are invited to nominate a standout 20-something-year-old who is already making an impact at the ski area where they work and poised to become a leader in the industry. The chosen 10 rising st...

Indy Rebrands Core Pass Product, Reduces Blackout Dates

SAM Magazine—Portland, Ore., April 27, 2022—Indy has rebranded its primary pass product as the Indy Base Pass. The Indy Base Pass—not to be confused with the similar-sounding Ikon Base Pass—will continue to provide two days at Indy’s roster of independent partner resorts, subject to newly reduced blackout dates. The Indy+ Pass will remain...