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SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp
SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America. Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...
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SAM Magazine—Superior, Colo., Jan. 3, 2022—In response to the wildfire disaster that struck Boulder County just before the new year, local Powdr-owned resorts Copper Mountain and Eldora Mountain are launching an initiative to provide financial relief for those impacted. A view of a Boulder County neighborhood that was destroyed by a wildfire i...

SAM Magazine—Lakewood, Colo., Jan. 3, 2022—The National Ski Areas Association (NSAA) has cancelled its in-person Western and Eastern Winter Conferences and Tradeshows, scheduled for mid-January at Snowmass, Colo., and early-February at Killington, Vt., respectively. The cancellations come as Covid cases surge across the country. Member feedba...

SAM Magazine—Wintergreen, Va., Dec. 31, 2021—Due to unseasonably warm temperatures, Wintergreen Resort in Virginia temporarily suspended skiing and snowboarding operations Dec. 29. “While we wish our mountain was completely covered in snow with all outlets and operations in full swing, we are weathering the weather (or lack thereof), with ou...

SAM Magazine—Norden, Calif., Dec. 29, 2021—“WE ARE BURIED—it feels like March,” said Sugar Bowl general manager Greg Dallas on Tuesday as the resort was preparing to reopen after a historic, multi-day winter storm dropped more than 10 feet of snow since Christmas Eve, closing highways and forcing Sugar Bowl and several other California re...

SAM Magazine—Ludlow, Vt., Dec. 29, 2021— In the middle of a busy holiday period, ski area operators in some pockets of the country are being forced to respond to growing regional Covid case numbers and outbreaks among staff with policy updates and operational changes . At this time last year, Covid infection rates were trending flat or down....

SAM Magazine—Ludlow, Vt., Dec. 20, 2021—Snowstorms in the East and West have arrived just in time for ski areas to expand open terrain ahead of what is shaping up to be a robust holiday period. Snow falling at Palisades Tahoe, December 14 But with Covid cases surging and the Canadian border tightening, January business is looking less secure....

SAM Magazine—Lakewood, Colo., Dec. 20, 2021— The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) published a new manual, Teaching Children Snowsports, to support instructors in helping kids learn to ski and ride. With NSAA estimating more than half of ski and snowboard lessons are t...

SAM Magazine—Sandpoint, Idaho, Dec. 14, 2021—Schweitzer has converted a former assisted living facility in nearby Sandpoint into employee housing for winter and summer seasonal staff. Schweitzer HR director Scot Auld, Schweitzer CEO and president Tom Chasse, and Schweitzer chief development officer Lance Badger in a room at Schweitzer's Hemlock...

SAM Magazine—Portland, Ore., December 14, 2021—The Indy Pass has added Montana ski area Blacktail Mountain to its growing list of resorts in the Northern Rockies, bringing its total number of partners to 77 in North America, 81 worldwide. “We are very excited to join the Indy Pass coalition and look forward to welcoming Indy Pass holders f...

SAM Magazine—Cambridge, Vt., Dec. 14, 2021—A newly released study from the Outdoor Industry Association (OIA), Cross Country Ski Areas Association (CCSAA), and Snow Sports Insights (SSI) shows a continuing shift in buying, working, and travel trends towards midweek outdoor participation, increased travel, and online shopping. Midweek partici...

SAM Magazine—Winter Park, Colo., Dec. 14, 2021—Despite a slow start to the 2021-22 winter, as of Nov. 30, aggregated reservations, rates, and revenue for the coming winter at Western destinations were comparing favorably to the last two seasons, according to the latest Monthly Briefing from DestiMetrics, the business intelligence division of In...

SAM Magazine—Broomfield, Colo., Dec. 10, 2021—Vail Resorts (VR) reported a 47 percent increase in season pass units for the 2021-22 season, as of Dec. 5, 2021, and a 21 percent increase in sales dollars. Year over year, this equates to an increase of 700,000 pass units, according to Liftblog.com. The pass sales numbers were part of Vail's first...

SAM Magazine—Broomfield, Colo., Dec. 8, 2021—Vail Resorts has entered into an agreement to purchase Seven Springs, Pa., from Seven Springs Mountain Resort, Inc. As part of the $125 million deal, the company will also acquire Hidden Valley Resort, Pa., and the operations of Laurel Mountain Ski Area, Pa. The transaction is expected to close this ...

SAM Magazine—Cambridge, Vt., Dec. 3, 2021—Most open ski areas are reporting strong attendance and positive visitor feedback over the Thanksgiving holiday, with loosened outdoor Covid protocols restoring a cautious sense of normalcy to the mountains. Heading into this weekend, cold temps and new snow are allowing more resorts to start turning li...

SAM Magazine—Teton Village, Wyo., Dec. 2, 2021—Jackson Hole Mountain Resort (JHMR) increased its minimum wage for all non-tipped positions from $15 per hour to $18 per hour, effective immediately. The wage increase aims to help with employee recruitment and retention by supporting staff to live and work in the Jackson Hole community. “We con...