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  • SAM Taps Whistler Blackcomb to Host 2025 Summer Ops Camp

    SAM Magazine—Whistler, British Columbia, March 18, 2025—SAM’s Summer Ops Camp will be held at Whistler Blackcomb, Sept. 2-4, 2025, offering three days of education, networking, and hands-on learning focused on the future of summer operations at mountain resorts. This year’s camp will also feature a partnership with the Canada West Ski Areas Association (CWSAA), bringing together a dynamic mix of resort professionals from across North America.   Whistler Blackcomb has been at the forefront of year-round recreation development, balancing business innovation with environmental sustainability. With a robust lineup of summer attractions—including the Whistler Mountain Bike Park, Peak...

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Big Leadership Shuffle at Boyne Resorts

SAM Magazine—Petoskey, Mich., Oct. 8, 2021—A leadership shuffle at Boyne Resorts will see several key players expanding and shifting their regional responsibilities. Kelley, McGregor, Keen, ScambioChief operating officer of Eastern operations Rich Kelley is retiring after 44 years in the industry. Other Boyne stalwarts are being moved into plac...

Snow People — Fall 2021

PEOPLE JULIE GERMOND and KYLIE SIMPSON, STEAMBOAT, Colo.Kylie SimpsonJulie Germond Steamboat Ski & Resort Corporation added two new directors to its team: Kylie Simpson was named director of conference catering, and Julie Germond joined in the newly created role of director of resort transformation. Simpson reports to Rob Spence, vic...

Polumbus to Succeed Graves as Whitefish CEO

SAM Magazine—Whitefish, Mont., Oct. 7, 2021—Longtime Whitefish Mountain Resort director of marketing and sales Nick Polumbus will succeed Dan Graves as resort CEO after Graves retires in April 2022. From left to right: Joe Bryant (WSI Board Member), John Kuelbs (WSI Board Member), Bill Foley (WSI Chairman Of The Board), Dan Graves (Whitefish Mo...

Big Snow Closed Through October After Fire

SAM Magazine—East Rutherford, N.J., Sept. 30, 2021— Big Snow will remain closed through October after a fire that occurred in the early morning hours on Sept. 25. Photo from Hasbrouck Heights Fire DepartmentThe fire at the Big Snow American Dream indoor ski dome was well contained to a small area near the top of the slope, but the operation wil...

U.S. Hall of Fame Inducts Eight New Members

SAM Magazine—Ishpeming, Mich., Sept. 29,2021—Eight legends have been inducted into the U.S. Ski and Snowboard Hall of Fame this year, headlined by Pennsylvania resort and snowmaking icon Herman Dupré.Herman Dupré Others include plastic boot inventor and ski gear innovator Sven Coomer; ballet skiing protégé and freestyle skiing legend Alan S...

Mt. Rose Ski Tahoe Plans Its Largest Capital Improvement Ever

SAM Magazine—Reno, Nev., Sept. 28, 2021—Mt. Rose Ski Tahoe, Nev., plans to invest roughly $7.5 million to expand the Lakeview area of the mountain. The plan includes replacement of the 41-year-old Lakeview Triple with a new high-speed lift, new skiable terrain, and improvements to existing terrain ahead of the 2022-23 winter season. It’s esti...

Indy Pass Now Includes 80 Ski Areas

SAM Magazine—Portland, Ore., Sept. 28, 2021—The Indy Pass has added four new resorts, bringing its total partners up to 80 ski areas ahead of its third season on the market. Seven Oaks, Idaho, The Rock Snowpark, Wisc., and Manning Park and Sovereign Lake, B.C., are the latest independents to join the roster.  Sovereign Lake Nordic Club in Nel...

U.S. Ski & Snowboard Names Goldschmidt President and CEO

SAM Magazine—Park City, Utah, Sept. 27, 2021— U.S. Ski & Snowboard has appointed Sophie Goldschmidt as its next president and CEO, effective Oct. 18. Goldschmidt will take over from current president and CEO Tiger Shaw, who is stepping down after eight years in the role. “I am thrilled to be the next leader of U.S. Ski & Snowboard,...

Snowbasin to Add Club Med, Base Area Village

SAM Magazine—Huntsville, Utah, Sept. 27, 2021—A significant new capital plan for Snowbasin, Utah, which includes lifts, terrain, snowmaking, and parking upgrades, will also introduce a base area village and a new 300-room Club Med resort hotel on-site. A lift replacement and parking addition are already underway for the 2021-22 season, while a...

Vail Resorts Fiscal 2021 Results, Insights on Planned Lift Upgrades

SAM Magazine—Broomfield, Colo., Sept. 24, 2021—Vail Resorts’ (VR) Q4 earnings, released yesterday, show season pass sales for the 2021-22 North American season were up 42 percent in units and 17 percent in sales dollars as of Sept. 17. The earnings news was coupled with the unveiling of a $320 million capital plan that includes 19 new chairli...

Vail Resorts Unveils Winter Operating Plan

SAM Magazine—Broomfield, Colo., Sept. 20, 2021—Vail Resorts’ (VR) 2021-22 winter operating plan for its 34 North American resorts includes a variety of new Covid safety measures, such as requiring vaccinations for all staff, requiring proof of vaccination for anyone age 12 and up dining at certain indoor outlets, and mandating masks in ...

Aspen Skiing Company to Require Staff Vaccinations

SAM Magazine—Aspen, Colo., Sept. 15, 2021—Aspen Skiing Company (SkiCo) will require all active employees to be fully vaccinated for Covid-19 by Nov. 15. The new policy is unrelated to President Joe Biden’s announcement less than a week ago that he plans to instruct the Occupational Safety and Health Administration (OSHA) to require that all e...

Meet the 2021-22 Summit Series Mentees

SAM Magazine—Natick, Mass., Sept. 15, 2021—Nearly 100 emerging leaders were nominated or applied to be mentees in the forthcoming SAM Summit Series, a season-long mentor/mentee program aimed at developing future leaders in the mountain resort industry. Of that list, 11 have been chosen to participate. The mentees hail from ski areas of all siz...

Booking Pace Slows, Rates Stay Strong at Western Resorts

SAM Magazine—Winter Park, Colo., Sept. 15, 2021—By the end of August, western mountain destinations were poised to set all-time records for daily rates and revenue—despite wildfires and smoky conditions in many destinations, and a spike in cases of the Delta variant of Covid-19. Summer at Mammoth Mountain ResortBut some headwinds were coolin...

Alterra Partners with Share Winter Foundation

SAM Magazine—Denver, Sept. 14, 2021—Alterra Mountain Company and Share Winter Foundation have entered a multi-year collaboration highlighted by a donation to Share Winter of nearly $4 million in the form of cash and in-kind services, including lessons, lift tickets, equipment rentals, and meal vouchers. The partnership aims to create a more div...