• Ski Area Profiles

SAM Magazine—Lakewood, Colo., Dec. 11, 2020—Meegan Moszynski is no longer executive director of the National Ski Patrol (NSP) after three and a half successful years in the position, and NSP members are wondering why. Her abrupt mid-November departure coincides with mounting backlash from something NSP board chair Brian Rull wrote in his “Cha...

• Lifts

SAM Magazine—Broomfield, Colo., Dec. 11, 2020—Vail Resorts (VR) reported a 44-percent net loss for its first fiscal quarter of 2021, a consequence of Covid-19 impacts on summer ops across North America and winter ops in Australia for the period ending Oct. 31. Season pass sales through Dec. 6 saw a 20 percent increase in units year-over-year, t...

• Lifts
• Ski Area Profiles

SAM Magazine—Natick, Mass., Dec. 9, 2020—Ski area operators worked hard for months to develop operating plans and protocols for this strange winter, knowing all along their original plans would likely change several times after opening day depending on several variables: the severity of the pandemic, guidance and restrictions from government, g...

• Lifts

The weekly virus tracking report from the Insights Collective shows a mixed performance for Western resorts and major metro markets across the U.S. Cases are at elevated levels, based on the 7-day average for new cases per 100,000 population, in Miami, Salt Lake City, Albuquerque, N.M., and Jackson, Wyo., though the trend in the latter two is decre...

• Marketing
• Lifts

With vaccines on the way, some travel companies are planning for future growth, according to the Weekly Briefing compiled by the Insights Collective. At present, though, employees at companies across the U.S. have become increasingly hesitant to travel for business, Zoom remains the go-to meeting site, vacation rentals—both globally and in the U....

• Lifts

SAM Magazine—San Francisco, Calif., Dec. 4, 2020—Liftopia Inc. entered an “assignment for the benefit of creditors,” or ABC, to liquidate its assets, through which Norwegian-Spanish holding company Skitude has acquired the assets of Liftopia Inc., according to a source with knowledge of the situation. The proceeds from the sale will be use...

• Miscellaneous
• Marketing

SAM Magazine—Paris, France, Dec. 2, 2020—The debate about restrictions on opening ski resorts, especially for the holidays, in European nations is evolving as government leaders begin to announce decisions about what can be open, when, and who can’t go where. Over 300 ski area workers attended a protest to open the resort at Les 2 Alpes ...

• Miscellaneous

SAM Magazine—Ludlow, Vt., Dec. 2, 2020—While holiday openings were still plentiful this Thanksgiving, the model for opening seems to have shifted in parts of the country, with many resorts opting to slow roll their winter operations with post-holiday, midweek first-day targets. A handful of resorts had record setting holiday periods though, and...

• Trail Maintenance
• Grooming
• Miscellaneous

RESORTS Sarah Sherman, Snowbird Sarah Sherman has been appointed communications manager at Snowbird, working within the marketing team to oversee the resort’s public and media relations and communications. Originally from Los Angeles, Sherman began her career as a snow reporter at Mammoth Mountain after graduating from the University of Souther...

• Area Management
• Miscellaneous

SAM Magazine—Paris, France, Nov. 30, 2020—With the pandemic spiking across many regions in the European Union, France has declared that ski lifts won't run this December, while fellow EU members Germany and Italy are threatening to keep ski areas from operating through the month as well. But with other nations vowing to keep resorts open, it re...

• Grooming
• Trail Maintenance

The latest news and observations from the Insights Collective regarding how Congress, states, and municipalities are trying to aid business even as they try to stem the spread of COVID-19. From tax holidays and increased safety messaging to online sales assistance and a liability waiver for businesses, you can read the details here....

• Area Management

It will be several months before vaccination levels dent the spread of the pandemic. That should make us thankful for the financial benefits of outdoor dining, wearing masks, and COVID information apps, all of which are chronicled in the latest Weekly Briefing from the Insights Collective. Get the details here....

• Lift Maintenance

SAM Magazine—Newry, Maine, Nov. 20, 2020—Resorts have had to get creative with their formerly indoor, packed-room staff orientations. Sunday River, Maine, has gone the drive-in route. The evening of Nov. 17 saw the first of at least five drive-in staff orientations at the resort. Each will have about 50 cars, and staff members who live in the ...

• Resort Development

While COVID-19 infection levels remain high—and climbing, in many locations—this week’s Virus Tracker from the Insights Collective shows a bending of the curve. If that continues, this fall’s wave could hit a lull ahead of the Thanksgiving holiday. See the full report, with data on both major markets and local resort communities, here....

• Ski Area Profiles
• Lift Maintenance

SAM Magazine—Bradenton, Fla., Nov. 18, 2020—Western mountain resorts enjoyed a slight 1.3 percent bump up in year-over-year occupancy in October compared to October 2019, and a rise in average daily rate (ADR) of 20.1 percent pushed total revenues up a healthy 21.7 percent for the month, according to the DestiMetrics Market Briefing from Inntop...