In This Issue
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Getting a Grip
Slips, trips and falls are often mundane, somtimes comical events–but they can have a serious downside.
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Another Guest Editor, the SAMMYs and more
Guest Editor, Lucy Kay, 2004 SAMMY winner comments on articles in SAM. Happy New Year from SAM.
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Speak Out
A Frosty Relationship, by Skip King. How to Promote Environmental Responsiblity at Ski Areas, by Bryan Foster. Skiing Hits Primetime, by Roger…
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Down to the Wire
The last-minute guest is gravy for some and a headache for others.
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Blue Pages
The Other (Hiking) Shoe Drops. What Ever Happened To Project Zero? Reassurance On Guest Insurance. Chinese Ski Boom Hits The Wall. One…
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To the Editor
Updating our Image, by Rick Casner, Benefit Street Design. Corrections to the Annual Supplier/Buyer Directory.
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Girl Power
Specialized programs for female wannabe riders are taking off.
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Steel Prices on the Rise
Worldwide demand is rising faster than supply. Now the only question is, how much higher can prices go?
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Defusing the Bomb
A few simple steps to help you handle difficult customers and turn them into satisfied guests.
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B77 Revision Advances
The current round of changes has a laudable goal: making the standard easier to read and apply.
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Industry Report
Mountain High on the Block? ASC Refinances $320 Million. Deer Valley Joins Ski Utah Interconnect. World Lift Ticket Survey Released. Intrawest Unveils…
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SAM Idea Files
A comfy chair and snowmaking tower bases are some of the great ideas from creative ski resorts. Plus, the best idea of…
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A Look of Their Own
The right uniforms, from the parking lot to the ski school, speak volumes about your resort.
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Beyond the Slopes
The new summer activities offer guests the same thrills and back-to-nature experiences that the snow-draped winter mountains provide.
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Lifts 2004-An Overdue Rebound
New ski areas, major upgrades and small improvements made the overall lift construction picture pretty rosy this past year. CLICK HERE…
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Fishing for Publicity
When it comes to summer entertainment, Tyrol Basin relies on winter fun.
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Size Doesn’t Matter
These four feisty ski hills prove that small ski areas mean big business.
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Babe in the Woods
This season we welcome a new member to our fold-Tamarack Resort. This four-season getaway has some big plans for the future.
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Visions of the Future
What does the future hold? Where is the industry headed? We asked six prominent figures to predict the future in their respective…


