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SAM Magazine—Park City, Utah, April 13, 2022—Powdr Corporation named Chris “Gunny” Gunnarson president of Woodward, its collection of camps and mountain resort experiences geared toward youth participation in action sports. The position was created to grow the Woodward business following its 2018 rebrand. Gunny

“I don’t know anyone with a better track record in the action sports, snowsports, and youth programming than Gunny,” said Powdr CEO Justin Sibley. “He is an invaluable advisor to our leadership team, and I look forward to his vision and counsel going forward as we continue to strive to grow, expand, and unify the Woodward brand.” 

As president, Gunnarson, will oversee the evolution of Woodward’s business into a next generation “action sports collective,” which includes deeper integration at Powdr resorts and new destinations in new markets. Prior to this role, Gunnarson held positions at Powdr as the senior vice president of Woodward experiences and general manager of Powdr’s flagship Woodward destination, Woodward Park City, Utah. In his new position, he will continue as a member of and strategic advisor to Powdr’s leadership team.

During his tenure with the company, Gunnarson successfully integrated Woodward Mountain parks into many of Powdr’s resorts and played a lead role in launching Woodward Peace parks across several proprieties as well. He was also integral to the development—and subsequent 2019 launch—of year-round action sports park Woodward Park City. 

Prior to joining Powdr, Gunnarson, a 1999 SAMMY Leadership Award recipient, was the founder and former president of Snow Park Technologies (SPT). He has held many leadership roles throughout the industry, including director of snowboarding at Bear Mountain and Snow Summit, Calif., VP of youth market development and action sports for Booth Creek Ski Holdings, and terrain park committee chairman for the National Ski Areas Association.