SAM Magazine—Sun Peaks, B.C., June 5, 2019— Sun Peaks Resort and SilverStar Mountain Resort have partnered in a season passholder reciprocal program that benefits both winter and summer passholders. The resorts are located about two hours apart in interior British Columbia.

Through the new program, winter alpine season passholders from each destination will receive two free days skiing or snowboarding at the other resort. Additionally, summer bike park season passholders from each resort will receive one free day of mountain biking at the other. Once these free days have been used, passholders will receive 25 percent off lift tickets for the remainder of each season. Limited blackout dates will apply.

The new program applies to summer 2019 and winter 2019-20 seasons. Summer passes are currently on sale for both destinations. Winter passes are now available for Sun Peaks; SilverStar passes go on sale June 15.

"Providing more value and opening up new experiences for our season pass holders is a key benefit of this exciting new initiative with our friends at SilverStar," said Aidan Kelly, chief marketing officer at Sun Peaks.

"Creating a program that provides access in both winter and summer seasons for respective pass holders will help showcase the caliber of product available in our region,” said Ian Jenkins, director of sales and marketing at SilverStar.

Photo by Reuben Krabbe

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