SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag will be responsible for all day-to-day operations of the resort and report to Bruce Fery, CEO of Sun Valley parent company Grand America Hotels & Resorts. Current Sun Valley president and general manager Tim Silva will remain president of Sun Valley Company and focus on development and planning.
Sonntag's experience includes resort leadership roles at a number of Vail Resorts mountain destinations, including Whistler Blackcomb and Heavenly. He served as a ski school director at a number of resorts, including Vail, Beaver Creek, Keystone, and Copper Mountain. He began his career in the mountains as a grounds maintenance worker at the Beaver Creek Golf Course.
"We are excited to welcome Pete to the Sun Valley family; he brings a wealth of mountain resort knowledge and is well equipped to lead Sun Valley Resort," said Fery. "Sun Valley has been so fortunate to benefit from Tim Silva'scontributions for over 30 years, culminating in Sun Valley being recognized by SKI Magazine as the number one ski resort in North America. We are confident that Pete will seamlessly transition into the general manager role that Tim has so deftly commanded, continuing to drive an exceptional experience in the mountains for all our employees, guests, and community."
"With such rich history and a unique mountain community, I am honored to join Sun Valley Company," said Sonntag. "Tim has ensured the operations of Sun Valley are poised for success. Knowing we have an exemplary team in place, Sun Valley will continue to stand out as a family-owned, independent resort focused on its loyal guests, employees, and the Wood River Valley."