SAM Magazine—Big Cottonwood Canyon, Utah, May 20, 2021—Amber Broadaway has been selected as the new president and chief operating officer of Solitude Mountain Resort in Utah, beginning June 1. She succeeds Kim Mayhew, who is retiring after holding Solitude’s top spot since 2015. Broadaway currently serves as vice president of guest services and safety at Sugarbush Resort in Vermont. Sugarbush and Solitude are both owned and operated by Alterra Mountain Company.
“I am honored that Alterra Mountain Company has chosen me to succeed the inspiring work of Kim Mayhew at the helm of Solitude Mountain Resort,” said Broadaway. “I am most looking forward to collaborating with the Solitude team to achieve the goals we will set for next season and the many years ahead. Solitude is a very special place, and I am excited to amplify all it has to offer. My family and I are looking forward to calling Solitude our home mountain.”
Broadaway started at Sugarbush as manager of risk and safety in 2013. As vice president of guest services and safety, her role and responsibilities expanded to oversee the risk and safety, guest services, parking operations, and public events operational departments, as well as communications and public relations, on-site brand management, and charitable giving and donations.
Broadaway has been responsible for numerous initiatives that have led to nationally recognized awards throughout her career at Sugarbush, including NSAA’s Best Guest Safety Program (2020), Vermont Governor’s Excellence in Workplace Safety (2018), Best in Service East by SKI Magazine (2018), and runner-up of NSAA’s Best Employee Safety Program (2020).
“Solitude Mountain Resort is a special place with extraordinary potential, and Amber is the ideal person to bring the destination to new heights,” said Mark Brownlie, Alterra mountain division COO. “Amber’s wealth of operational, communications, and employee experience, combined with a genuine love of the mountains, will help elevate all that Solitude has to offer to its guests and employees.”Broadaway and her family will relocate to Utah, and she will report directly to Sky Foulkes, central region chief operating officer of Alterra Mountain Company.