SAM Magazine—Park City, Utah, Oct. 11, 2021—Powdr is launching Fast Tracks, a daily ticket or season pass upgrade option for express lift access via dedicated lanes at four of its resorts: Copper Mountain, Colo., Killington, Vt., Mt. Bachelor. Ore., and Snowbird, Utah. Fast Tracks will be available to purchase in advance beginning Nov. 1.

“Unlike our counterparts in other areas of the hospitality and event industry, the ski industry has yet to embrace the concept of providing options for guests to upgrade their experience,” said Powdr co-president Wade Martin. “We are exploring the opportunity to solve for our guests’ greatest pain points” by providing upgrades that maximize the on-mountain experience.

Fast Tracks will be available at the four resorts to all guests—day ticket holders, ticket pack holders, resort passholders, and Ikon passholders—and will be available every day until sold out. Guests can purchase Fast Tracks in advance online when buying a day ticket. Passholders can add it online for a specific date. It can also be added the day of on-site at the ticket window, at guest service locations, or by using a smartphone to scan a QR code that will be on tickets, passes, and signage around the resorts.

 Once guests complete the purchase process, Fast Tracks will be added to their pass for that day within minutes. Pricing will vary by resort and will be dynamic based on high-demand periods. A limited number will be sold each day.

 “We know our guests’ number one priority is to spend more time skiing or riding,” said Martin. “With the launch of Fast Tracks, we are providing our guests a way to maximize their time on the mountain—and memories with family and friends. That’s what it’s all about.”

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