SAM Magazine—Denver, Sept. 4, 2024 – Alterra Mountain Company has named Amy Ohran the new president and COO of Palisades Tahoe. She succeeds Dee Byrne, who is retiring after 40 years in the industry. 

“I am very excited for this new opportunity at the legendary Palisades Tahoe,” said Ohran, in part, in a statement. “I look forward to leading this talented team through our thoughtful and progressive growth, while prioritizing the guest and employee experience through the stewardship of our mountains as a place for everyone, now and well into the future.”

Ohran has nearly 35 years’ experience in the snowsports industry, much of it in the Tahoe region. Most recently, she served as the vice president and general manager of Northstar California. Prior to that, she spent 20 years at POWDR serving in several roles including two years as VP and GM of Woodward Mountain Centers, and eight years as president and GM of Boreal Ridge Corp. Ohran also spent 16 years in various leadership roles at Mt. Bachelor, Ore., including as the director of staff and skier services and as director of ski and ride school.

“Amy has dedicated her entire professional life to the snowsports industry, and her long-standing professional experience in the North Lake Tahoe area really makes her an ideal fit to lead the team at Palisades Tahoe,” said Mark Brownlie, COO, Alterra Mountain Company.  “We couldn’t be more confident she is the right person to continue to cultivate deep relationships with the North Lake community and the resort’s loyal and new guests.”

Ohran is a 2017 SAMMY Award honoree, and a current board member of the National Ski Areas Association, Tahoe Fund Board, and North Tahoe Community Alliance. She has been a member of the Ski California Board executive committee since 2018 and served as chair from 2019-2020.

“I’ve had the opportunity to work closely with Amy over the past decade through our respective roles with Ski California and the National Ski Areas Association,” said Ron Cohen, Alterra Mountain Company executive vice president of mountain operations. “I am truly excited to bring on board a leader with Amy’s inspirational leadership ability, industry insight and foresight, and deep community relationships.”