SAM Magazine—Jackson, N.H., July 2, 2026—Entabeni has added 11 team members across operations, technology, analytics, mergers and acquisitions, accounting, and partner support as it continues building the organization behind its mission to serve independent ski areas.

The hires represent the latest step in a strategy founder and CEO Erik Mogensen began laying out this spring when he took full ownership of Black Mountain, N.H., relocated the headquarters of Entabeni Systems and Indy Pass from Colorado to New Hampshire, and positioned the ski area as an "independent mountain laboratory" where new ideas could be developed and tested before being deployed at other independent resorts.

The press release also signaled a broader evolution of the Entabeni brand. While Entabeni previously referred only to the company's software business, the name now represents the organization as a whole, including Entabeni Systems, Indy Pass, and Black Mountain. Though each business serves a different function, Mogensen said they are united by a common purpose.

"All of these companies are trying to solve the same problem,” Mogensen told SAM, “to keep skiing affordable." Black Mountain serves as a testing ground where the company can develop and refine technology, operational strategies, and other innovations before sharing them with other independent ski areas.

Among the most notable additions is veteran ski industry executive John "JD" DeVivo, who has joined Entabeni as operations officer, reporting directly to Mogensen. DeVivo spent 16 years at Sunday River, Maine, rising from college intern to a director-level leadership role, before leading Cannon Mountain, N.H. Most recently, he served as general manager of Antelope Butte, Wyo. Mogensen will remain active as general manager of Black Mountain while DeVivo oversees operations across the broader organization.

Several other leadership appointments aim to strengthen key areas of the company. Andrew Glasfeld has been promoted to chief product officer after more than 30 years in ski industry technology, including roles with American Skiing Company and Siriusware, where he advanced from software engineer to director of engineering. He will lead Entabeni's product vision, strategy, and roadmap.

Peter Mansfield has joined as director of data and analytics after six years in analytics and strategy roles, most recently leading data-driven initiatives for Vail Resorts' Epic Pass portfolio as a senior manager on its season pass analytics team. Dan Bender, a former Ernst & Young managing director with more than 35 years of experience in financial services, consulting, and governance, joins as director of mergers and acquisitions.

In the Nordic segment, New Hampshire native Ellen Chandler has been hired as Nordic partnership manager. A recent recipient of Ski New Hampshire's Al Merrill Award, Chandler most recently worked at Jackson XC, N.H. She will lead growth of the Indy XC Pass, which provides access to more than 40 Nordic destinations worldwide.

Entabeni also added Lonnie Shumate as chief lift officer. Shumate brings decades of ski area leadership experience, including roles ranging from general manager to director of mountain operations at resorts including Heavenly Mountain Resort, Calif., and Crotched Mountain, N.H. He will support lift operations and innovation at Black Mountain and beyond, according to the press release.

Rounding out the additions are software engineer Dominick McKoy, whose background includes engineering roles at Google and several technology companies; accounting manager Natalia Stasiewicz, formerly finance manager and lead financial analyst with Transamerica Retirement Solutions and accounting manager at Hawks Cay Resort, Fla.; and Abby Fittro, John Capps, and Mike Hagen, who have transitioned from Black Mountain's operations team to roles supporting Entabeni and Indy Pass partners.

Mogensen said the company's focus remains on solving challenges facing independent ski areas, not expanding its ski area ownership. While Black Mountain serves as the organization's laboratory, future mergers and acquisitions efforts will target companies whose products and services support the broader mission. "We're looking to build depth, not height," he said.

Additional hires across engineering, operations, and other departments are planned ahead of the 2026-27 winter season. According to the company, Entabeni Systems processes more than $1 billion annually in transactions for independent ski areas worldwide, while the Indy Pass network includes more than 300 alpine and Nordic destinations.