SAM Magazine—Lakewood, Colo., May 5, 2026—U.S. ski areas recorded an estimated 52.6 million skier visits in the 2025-26 season, down roughly 14 percent and 9 million visits year over year, according to preliminary data from the National Ski Areas Association (NSAA). 

The season ranked 32nd out of 48 on record, with poor snow conditions across the West driving the decline. In contrast, regions east of the Rockies—particularly the Northeast and Southeast—posted strong results that helped offset losses. 

“Few seasons demonstrate as clearly as this one how dependent our industry remains on regional weather patterns,” said NSAA president and CEO Michael Reitzell. “Challenging conditions across much of the West—including a slow start, rain events, and record March warmth—significantly impacted visitation throughout the season.” 

The Rocky Mountain region led all regions with 20.1 million visits, followed by the Northeast (12.9 million) and Midwest (5.8 million). The Pacific Southwest (5.7 million), Southeast (4.8 million), and Pacific Northwest (3.2 million) rounded out the total. The Northeast and Southeast each logged their second-best seasons of the past decade. 

Visits were down across all size groups. Extra-large ski areas led with 27.3 million visits, a 20 percent year-over-year decline. Large and medium ski areas were down roughly 7 percent each, with roughly 9.9 million and 7.7 million visits, respectively. Small ski areas were down roughly 9 percent, with 7.7 million visits.

Snowfall averaged 112 inches nationally—well below the 10-year average of 169 inches and the lowest in more than a decade. Despite that, operating days declined only modestly. 

Capital investment remained robust at $569.3 million. Ski areas reinvested an average of $22.24 per visit into operations. 

Season passes accounted for 49 percent of visits, while day and multi-day tickets made up 31 percent, with pass growth seemingly stabilizing after several years of expansion. 

NSAA said the season underscores both the industry’s dependence on weather and its resilience; the association was optimistic about a rebound next season. 

“We’ve seen time and again that a lower-snow season is often followed by a strong rebound,” said Reitzell. “With continued investment, a stable base of participants, and the passion that drives skiers and snowboarders, we’re already looking ahead to next season.” 

Final figures will be released later this year.