SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM Magazine—Newry, Maine, April 7, 2020—Sunday River Resort has hired Brian Heon as its new general manager, beginning May 1. Heon is currently the general manager at Wildcat Mountain, N.H., a role he’s held since 2013. In his new position at Sunday River, Heon will be responsible for the day-to-day operations of the resort, overseeing moun...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM Magazine—March 31, 2020, Broomfield, Colo.—Vail Resorts is once again shaking up the leadership ranks at its Eastern and Midwest properties. Vice president of terrain development Elia Hamilton—a 2016 SAMMY Award winner and Cutter’s Camp lead educator—will no longer be with the company, effective April 15, 2020. Also ending their time...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM Magazine—March 27, 2020—Gregg Blanchard of slopefillers.com surveyed resort marketers to gauge the state of marketing amid the COVID-19 pandemic. About 70 respondents shared where they were in terms of financial impact, season pass sales, marketing budget, and more. Plus, many shared their sentiments in written responses. At the time, two o...

SAM Magazine—Blandford, Mass., March 26, 2020—Ski Blandford in western Massachusetts will not operate next season. The ski area was purchased in 2017 by the owners of nearby Butternut, and they made a variety of improvements to lifts and snowmaking. However, the area has continued to lose money, and coupled with the current economic uncertainti...

SAM Magazine—Davis, W.Va., March 26, 2020—Timberline Mountain in West Virginia closed in the middle of the 2018-19 season, fell into bankruptcy soon after, and was purchased in December by the owners of Indiana’s Perfect North Slopes. Now, amid the COVID-19 turmoil, the new owners shared good news: plans to invest more than $10 million at Tim...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magazine, with a subscription or gift subscription for someone in need. Together, #WeGotThis. 

SAM Magazine—Vail, Colo., March 24, 2020—These are stressful times, and there's not much time to plan ahead. So, on Saturday SAM talked to someone who thoroughly understands the business, and has time to think: Chris Jarnot, recently retired SVP of Vail Resorts and a veteran of more than 30 years in the industry (and 2007 SAMMY Hall of Famer). We asked about strategies and tactics for the coming days, weeks, and months, and what past crises might teach us.

By Tim Barnhorst, CPCU, ARM,MountainGuard If your resort is closed for the season, focus on discontinuing operations as you would during the end of a normal season. Some specific actions to consider: Unplug computer equipment and point of sale systems in on-mountain lodges and buildings that will not get used during the off-season to avoid dam...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM Magazine—Wilmington, Vt., March 20, 2020—The former Hermitage Club in southern Vermont was sold at auction today to a group of former members for $8,060,000. The sale includes the ski area on Haystack Mountain, a golf course, several local inns, and more. The Vermont Department of Taxes shut down the Hermitage Club in 2018 for missing more...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM Magazine—Natick, Mass., March 17, 2020—Is there a 20-something rising star at your ski area who is poised to make an impact and climb through the ranks? If so, we encourage you to submit a nomination for him or her to be profiled as one of the “10 Under 30” in the July issue of SAM magazine. Nominations are due by April 22. This annua...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM Magazine—Broomfield, Colo., March 14, 2020—Vail Resorts is suspending the operations of all its North American mountain resorts and retail stores beginning Sunday, March 15, 2020 through Sunday, March 22, 2020 and will use that time to reassess its approach for the rest of the season. Excerpts from an open letter from Vail Resorts CEO Rob ...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special reports. For email updates, sign up to receive Headline News, and, if possible, help support the voice of the mountain industry, SAM Magaz...

SAM Magazine—Aspen, Colo., March 10, 2020—The Mountain Collective will include 22 destinations for the 2020-21 season with the addition of Sugarloaf, Maine; Panorama, B.C.; Grand Targhee, Wyo., and the Chamonix region of France. Passes go on sale today. “We are excited to bring The Mountain Collective back for the ninth season with the l...

SAM Magazine—Denver, March 10, 2020—Alterra Mountain Company unveiled plans to invest $223 million in capital improvements across its 15 North American mountain destinations ahead of the 2020-21 winter season. The plan includes $50 million for base area facility development, $48 million toward new lifts and upgrades, expanded terrain, and state...

SAM Magazine—Broomfield, Colo., March 10, 2020—For the three months ending Jan. 31, 2020, Vail Resorts (VR) total lift revenue increased 8.2 percent, driven by an 8.8 percent growth in skier visitation—including results from Peak Resorts—despite Stevens Pass and Whistler Blackcomb experiencing 14 percent decline in skier visits du...

SAM Magazine—Lincoln, N.H., March 10, 2020—The New England Pass kicked off its annual flash sale yesterday. The pass, which offers direct-to-lift access to Sunday River and Sugarloaf in Maine, and Loon Mountain, N.H., is available starting at $50 down until March 15, 2020. New England Pass has also extended its offerings for next season to incl...

By Skip King, Reputation StrategiesWhether you think the concern—even panic—over COVID-19 is warranted or not is immaterial. The fact is that it’s the leading worldwide story, and it’s likely to stay that way for a while.Part of that is because the news media attracts more ears and eyeballs when something big and alarming is happening. If y...

SAM Magazine—Flagstaff, Ariz., March 6, 2020—Arizona Snowbowl will be replacing its Agassiz chairlift with a state-of-the-art combination Telemix lift from Leitner-Poma. The new high-speed lift will feature six-person chairs interspersed with eight-person gondola cabins and will climb 2,000 vertical feet in less than seven minutes—less than h...

seven things to expect for destination travel businesses By Tom Foley, Senior Vice President of Business Operations and Analytics for Inntopia We’re providing this narrative as a proactive discussion about the potential impacts of the spreading Covid-19 virus, its economic consequences, and the potential impact on the destination travel industr...

SAM Magazine—Broomfield, Colo., March 4, 2020—Next season’s pass wars are off and running. Alterra announced several days ago that it will put its 2020-21 Ikon passes on sale March 5. Not to be outdone, Vail Resorts’ Epic, with a new Northeast Value Pass and mountain rewards, went on sale March 3. Other resorts beat the big two to the punch...

SAM Magazine—Portland, Maine, March 3, 2020—Ski Maine Association has hired Dirk Gouwens as the organization’s new executive director. Gouwens will replace Greg Sweetser, who is retiring in May after 24 years leading the association. Ski Maine represents 16 alpine ski areas and 21 Nordic ski centers in the state. Gouwens has been the U....

SAM Magazine—Burlington, Vt., Feb. 27, 2020—Many resorts saw the usual uptick in crowds over Presidents' Day weekend and into the midweek, despite some experiencing a mixed bag of weather prior to the holiday. The weekend, and the holiday week in the Midwest and Northeast, was strong all along the northern tier and in the Rockies.At Cannon Moun...

SAM Magazine—Burlington, Vt., Feb. 26, 2020—Burton Snowboards has organized “A Day for Jake,” Friday, March 13, 2020, to honor the memory and legacy of the company’s founder, Jake Burton Carpenter, who died in November. Thirteen mountain resorts around the world are celebrating by offering free lift tickets to snowboarders of all ability ...

SAM Magazine—Denver, Feb. 20, 2020—Despite widely-reported exceptional skiing and riding, lodging occupancy is slipping year-over-year at many Western resorts, according to the most recent Market Briefing released by DestiMetrics from Inntopia. However, rates continue to creep up, allowing lodging properties to maintain healthy revenue results....

SAM Magazine—Marquette, Mich., Feb. 20, 2020—A staple of the Upper Michigan ski scene is changing hands. Peter and Lois O’Devero have sold Marquette Mountain and its surrounding 330 acres to Eric and Sarah Jorgensen of Hartland, Wis., owners of transportation company JX Enterprises Inc. Terms of the transaction were not disclosed.Founded in 1...

by Tom WinterWhat has been billed as “Colorado’s first new ski area in nearly 20 years” looks suspiciously like a backcountry ski guide operation. The “ski area,” Bluebird Backcountry, plans to open approximately 1,500 acres of skiable terrain with 2,200 feet of vertical drop to the general public on Feb. 15. Three hundred acres of this i...

Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: news@saminfo.com. CHRIS JARNOT, MAYFLOWER MOUNTAIN VILLAGE, UTAH Industry veteran , and former SAMMY winner, Chris Jarnot has accepted a consulting role with Extell Development Company (EDC), focusing on Extell’...

SAM Magazine—Killington, Vt., Feb. 7, 2020—Following a strong western meeting in Squaw Valley, the 2020 National Ski Areas Association (NSAA) Eastern Winter Conference and Trade Show was held at Killington Resort, Feb. 4 and 5. A big crowd of 677 ski area operators, suppliers, and speakers gathered for informative sessions, great skiing and rid...

SAM apologizes for a previous rendition of this article that had inaccuracies. Please note this was updated on Febuary 9, 2020 to reflect requested changes.  SAM Magazine—Sublette County, Wyo., Feb. 7, 2020—The White Pine Ski Area and Resort outside Pinedale, Wyoming, is being put up for sale by the majority owners of Citizens to Save Whi...

SAM Magazine – Olympic Valley, Calif., Feb. 6, 2020 – The Granite Chief Wilderness Protection League reached an agreement with Squaw Valley Alpine Meadows to dismiss the lawsuit against the approval of the Squaw’s Base-to-Base Gondola. The lawsuit originally challenged the adequacy of the environmental analysis and the County Board ...

SAM Magazine—New York City, Feb. 5, 2020—Roughly 15,000 people came out to play on the snow and ice for Winter Jam NYC, held Saturday, Feb. 1 in New York City’s Central Park. Presented by NYC Parks, the Olympic Regional Development Authority, I Love NY, and I Ski NY, the free event featured a variety of winter sports and activities for visito...

SAM Magazine—Denver, Feb. 4, 2020—The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released its annual study of participation in outdoor recreation activities, and the results are sobering. According to the 2019 Outdoor Participation Report, Americans are staying inside more and more while engaging less frequ...

SAM Magazine—Denver, Feb. 4, 2020—After finalizing its acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Productions, Snowsports Industries America (SIA) has rebranded the events and unveiled the 2020 dates. The newly minted “Snowbound” consumer expos will take place Nov. 6-8, 2020 in Denver, and Nov. 19-22 in Boston, M...