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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Vail Resorts Drops Vaccine Requirements, Will Limit Day Tickets

SAM Magazine—Broomfield, Colo., Aug. 23, 2022—Vail Resorts has updated its Covid protocols, dropping vaccine requirements for guests and staff, and will limit day ticket sales for the upcoming winter season, according to its 2022-23 operating plan.Covid protocols. Across all its resorts, the company will no longer require face coverings, vaccin...

Big Rock Gets $2.5 Million Boost from U.S. Department of Commerce

SAM Magazine—Mars Hill, Maine, Aug. 17, 2022—The U.S. Department of Commerce’s Economic Development Authority (EDA) has awarded a $2.5 million grant to Big Rock Mountain to boost tourism by supporting investment into a new chairlift and increased snowmaking capacity at the Mars Hill, Maine, ski area. Big Rock Mountain is a 501(c)(3) nonprofit...

Historic Climate Bill Expected to Benefit Ski Industry

SAM Magazine—Washington, D.C., Aug. 16, 2022—President Biden signed the $750 billion Inflation Reduction Act today. The package includes the largest climate, energy, and environmental justice investment ($370 billion) in U.S. history, from which the U.S. ski industry stands to benefit.  The legislation, which addresses health care and taxes ...

Rates Hover Near Record, Occupancy Dips at Western Mountain Destinations

SAM Magazine—Stowe, Vt., Aug. 12, 2022—Daily rates at western mountain destinations are hovering at near record highs despite continued declines in occupancy totals for summer 2022, according to the Monthly Market Briefing from DestiMetrics, the Business Intelligence division of Inntopia. The downward trend in occupancy started as early as las...

NSP CEO Chris Castilian Resigns

SAM Magazine—Lakewood, Colo., Aug. 9, 2022—After only 13 months on the job, National Ski Patrol (NSP) CEO Chris Castilian resigned last week, Aug. 5, 2022, having reached an impasse with the organization’s board of directors.  “Over the last several months, it has become clear that the board and I have vastly different visions for the fut...

Keystone Bergman Bowl Restoration Approved, But Lift Will Not Open for 2022-23

SAM Magazine—Keystone, Colo., Aug. 5, 2022—Work on Keystone Resort’s Bergman Bowl Express will move forward after the U.S. Forest Service approved the resort’s plan to restore environmental damage to a high alpine area incurred during construction. However, the lift will not be completed as scheduled in time for the 2022-23 winter season du...

Vail Town Council Blocks Permits for Vail Resorts Employee Housing Project

SAM Magazine—Vail, Colo., Aug. 5, 2022—The Vail town council approved an emergency ordinance this week that suspended all permits for any activity on Vail Resorts’ 23-acre property in East Vail where the company planned to build a $17 million affordable housing development. The housing project was slated to be completed for winter 2023-24, bu...

Nick Herrin to Lead New Snowsports Division at Boyne Resorts

SAM Magazine—Boyne Falls, Mich., Aug. 3, 2022—Boyne Resorts has tapped Nick Herrin to lead its new snowsports division. Herrin joined the company in the newly created role of senior vice president of snowsports on Aug. 2.  “We are excited to again reinforce the importance of our instruction programs as we work to grow winter sports,” said...

SNOW PEOPLE – August 2022

In SAM’s Snow People, we highlight recent personnel moves made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards, and obits, we celebrate the people that make this industry thrive.     PEOPLE MATT PETERSON, PALISADES TAHOE, CA Palisades Tahoe hired Matt Peterson as its senior director ...

Controversial Commissioners Out, Gunstock Leaders Return to Work

 SAM Magazine—Gilford, N.H., Aug. 2, 2022—The Gunstock Mountain Resort senior leadership team is back to work today after the Belknap County Delegation voted 9-1 to accept acting Gunstock Area Commission (GAC) chair Dr. David Strang’s resignation following the appointment of Denise Conroy to the GAC at an emergency meeting last night. Strang...

Bluebird Backcountry Names Scott Leigh GM, COO

SAM Magazine—Steamboat Springs, Colo., Aug. 2, 2022—Scott Leigh was appointed as general manager and chief operating officer of Bluebird Backcountry, effective Aug. 1. In his new role, Leigh, a ski industry veteran of 20-plus years, will focus this season on the chairlift-free ski area’s revenue and operational growth goals.  “I'm impress...

Motion Filed to Sell Jay Peak, PGRI Begins Bid Process

SAM Magazine—Jay, Vt., Aug. 1, 2022—A motion for approval has been filed for Pacific Group Resorts, Inc. (PGRI) to enter into a $58 million asset purchase agreement (APA) to acquire Jay Peak Resort, Vt. A judge has 10 days to accept or deny the motion; if accepted, the asset purchase agreement would become the initial bid in a potential auction...

Voting is Open for the 2022 Rise Up Challenge

SAM Magazine—Natick, Mass., Aug. 1, 2022—Voting is now open for the second annual “Rise Up Challenge,” a video contest highlighting a few skilled, young lift mechanics who will keep ski area lifts spinning for decades to come. This year’s contest includes videos from six resorts, each featuring an up-and-coming mechanic from the resort’...

Mid-Summer Demand Solid, Not Record-Breaking Resorts Report

SAM Magazine—Ludlow, Vt., July 27, 2022—Resorts across North America have eased into summer this year, with the Fourth of July holiday weekend serving as a litmus test for the state of “typical” traveler behavior amid fluctuating Covid infection rates and persistent recession and inflation concerns. Courtesy of OkemoThe long weekend and the...

Mt. Hood Meadows Joins Indy Pass

SAM Magazine—Portland, Ore., July 26, 2022—Indy Pass will now include Mt. Hood Meadows, Ore. The ski area is Indy’s largest resort partner by skier volume, and it brings the pass’ total resort partners to 105 for the 2022-23 season. Meadows VP of sales and marketing Dave Tragethon anticipates that the pass partnership will spur new busines...

Mountain Collective Adds Marmot Basin

SAM Magazine—Aspen Snowmass, Colo., July 26, 2022—The Mountain Collective Pass has added Marmot Basin, Alberta, to its winter 2022-23 roster. Marmot Basin is the seventh Canadian resort to join the pass partnership. (Le Massif de Charlevoix in Quebec signed on in June.) Its addition brings the total number of Mountain Collective resort partners...

Gunstock Management Team Resigns

SAM Magazine—Gilford, N.H., July 21, 2022—The senior management team at Gunstock Mountain Resort resigned Wednesday night at a Gunstock Area Commission (GAC) meeting. Escalating tensions between Gunstock staff and the GAC, a five-member board appointed by the Belknap County Delegation to manage the ski area, precipitated the resignations.  Th...

Bifurcated Release Secures Legal Win for Wisconsin Ski Area

SAM Magazine—Milwaukee, Wis., July 18, 2022—In a claim involving an unseated passenger who fell from a lift at Sunburst Ski Hill, the Wisconsin Court of Appeals recently ruled that the waiver signed at the time the plaintiff purchased her lift ticket could be enforced for part of the plaintiff’s claim because the day-pass release included bif...

Summer Visits Soften in West as Guests Seek Affordable Options

SAM Magazine—Winter Park, Colo., July 18, 2022—The booking pace for lodging at Western mountain destinations improved slightly during June, but occupancy is still down compared to both last summer and the pre-pandemic summer of 2019—and bookings remain below the pace of 2021—according to DestiMetrics, the business intelligence division of I...

Lightning Strike Destroys Plattekill Lift Shack

SAM Magazine—Roxbury, N.Y., July 14, 2022—A direct lightning strike on July 12, 2022, started a fire in the bottom lift shack of the Plattekill Mountain Northface double, destroying the structure and its contents, including the lift’s drive control. No one was injured in the incident, but the Hall double chair will need a new low-voltage cont...

Kreischer Named GM of Granite Gorge, Shares Reopening Plans

SAM Magazine—Roxbury, N.H., July 14, 2022—Keith Kreischer will join Granite Gorge ski area as its new general manager. New ownership group Granite Gorge Partnership, LLC (GGP) acquired the mountain—which has been shuttered since 2020—at a foreclosure auction on June 3, 2022, for $430,000 and aims to reopen the property this coming winter. ...

Todd Bennett Named President and COO of Deer Valley Resort

SAM Magazine—Park City, Utah, July 13, 2022—Todd Bennett will become president and chief operating officer of Deer Valley Resort, Utah, effective Aug. 1, 2022. A ski and hospitality industry veteran of 23 years, with experience at The Walt Disney Company and Vail Mountain, Bennett brings an extensive leadership background to the Alterra Mountai...

Tremblant to Host SAM Summer Ops Camp

SAM Magazine—Natick, Mass., June 27, 2022—SAM's twelfth Summer Ops Camp—an immersive, hands-on networking and educational event—is heading to Tremblant, Quebec, Sept. 7-9, 2022, for three days of learning about the serious business of summer fun. This year’s camp curriculum will focus on developing a sustainable year-round business mod...

Suicide Six to Change Name

SAM Magazine—South Pomfret, Vt., June 29, 2022—Vermont’s Suicide Six ski area will retire its name this summer due to its negative connotation.A new name has already been determined and will be announced in the coming weeks. “Our resort team embraces the increasing awareness surrounding mental health and shares the growing concerns about t...

Amy Ohran to Lead Northstar California

SAM Magazine—Truckee, Calif., June 24, 2022—Amy Ohran will join Vail Resorts as the new vice president and general manager of Northstar California, effective July 25. She will report to Tom Fortune, VP and COO of the Tahoe Region and Heavenly Mountain Resort. Ohran has been a ski industry leader for 22 years and was previously with Powdr Corp....

Saddleback Promotes Jim Quimby to General Manager

SAM Magazine—Rangeley, Maine, June 22, 2022—Saddleback Ski Resort has named senior vice president of mountain operations Jim Quimby as the resort’s new general manager, effective immediately. Quimby succeeds Andy Shepard, who stepped down from the role this spring to expand the mountain’s philanthropic mission; Saddleback is owned by the Ar...

Burkley To Assume CEO Position at Lake Louise

SAM Magazine—Aspen Snowmass, Colo., June 21, 2022—Aspen Skiing Company (ASC) senior vice president of strategy and business development, Rich Burkley, will leave the company to take on the role of CEO at Lake Louise, Alberta, in the coming months.  Burkley joins the Lake Louise team as it moves toward the completion of a major lift, terrain, ...

Indy Pass Hits 100 With Eight New Resort Partners

SAM Magazine—Portland, Ore., June 21, 2022—The Indy Pass will now offer two free days of skiing, riding, and cross-country skiing at 100 resorts for winter 2022-23 with the addition of eight new partners—five alpine and three cross country—in the Upper Midwest, New England, and the Pacific Northwest.  Alpine ski areas joining the coalitio...

Strong Summer Demand in East and Midwest, Challenging Start for the West

SAM Magazine—Cambridge, Vt., June 17, 2022—Although the Summer Solstice—the official start of summer—is still a few days away, summer operations are in full swing at resorts across the United States.Sugar Mountain Resort Festivals, barbecues, concerts, clinics, and more fill resort activity schedules. There are, of course, a few exceptions ...

Park City Mountain Lift Upgrades Blocked

SAM Magazine—Park City, Utah, June 16, 2022—The Park City Planning Commission granted an appeal of a previous decision to approve two Park City Mountain (PCM) lift upgrades in a 3-1 vote on Wednesday night, effectively blocking the projects until 2023.  The upgrades were appealed on the basis that the proposed eight-place and six-place chairs...

Ski California’s LMOE Focused on More Than Just Lifts

SAM Magazine—Palisades Tahoe, Calif., June 16, 2022—The Ski California Lift Maintenance and Operations Education (LMOE) Conference drew 329 attendees to Palisades Tahoe for three days of educational sessions, a trade show, and networking.  “The theme of the conference was ‘leadership,’ and we offered several classes on the theme,” sai...

Vail Resorts Q3 Revenue, Early Season Pass Sales Up

SAM Magazine—Broomfield, Colo., June 16, 2022—Vail Resorts (VR) is up 32 percent in net revenue and 9 percent in early season pass unit sales as compared to last year, according to its fiscal 2022 third-quarter report (period ending April 30, 2022). The growth comes on the heels of a turbulent winter for the company, which reckoned with weather...

Utah Smashes Statewide Record for Skier Visits

SAM Magazine—Park City, Utah, June 16, 2022—Ski Utah’s 15 member resorts reported a total of 5,829,679 skier visits during the 2021-22 winter season, breaking the record set in 2020-21 by more than a half million visits—an increase of about 10 percent. Utah has set visitation records in three of the last four seasons, with only the pandemic...

Summer Booking Pace, Occupancy Down at Western Destinations

SAM Magazine—Winter Park, Colo., June 14, 2022—As post-pandemic demand eases and inflation continues to loom large, lodging properties at 17 mountain destinations across seven western states are recording notable occupancy declines for the first time in nearly two years, according to the latest report from DestiMetrics, the Business Intelligenc...

Mild Weather, Late Openings Dampen New Hampshire Ski Area Visits

SAM Magazine—Conway, N.H., June 13, 2022—Visits to New Hampshire ski areas during the 2021-22 winter season for alpine, cross-country, and tubing overall totaled 2,220,102, down 3 percent compared to the 2,295,424 visits in 2020-21. Courtesy of Dave Gibson The overall decline is almost entirely attributed to variable weather, according to Ski...

Vermont Sees 3.76 Million Skier Visits

SAM Magazine—Montpelier, Vt., June 13, 2022—Alpine ski areas in Vermont welcomed 3.76 million skier visits during the 2021-22 winter season, up 6.5 percent year-over-year, but 6 percent below the state’s 10-year average, according to the Vermont Ski Areas Association (Ski Vermont), which shared numbers at its annual meeting last week at Sugar...

Colorado Ski Country USA Projects Record Skier Visits

SAM Magazine—Denver, June 10, 2022—Skier visits for the 2021-22 season at the 22 Colorado Ski Country USA (CSCUSA) member resorts were up 14 percent year-over-year, and CSCUSA is projecting a new statewide skier visit record—including non-CSCUSA member resorts—edging out the previous record of 13.8 million visits in 2018-19 by a few hundred...

Le Massif Joins Mountain Collective

SAM Magazine—Petite-Rivière-Saint-François, Quebec, June 8, 2022—Le Massif de Charlevoix has signed a three-year agreement with the Mountain Collective, according to Radio Canada. Le Massif is the first eastern Canadian ski area to join the pass coalition, which includes 22 other properties across North America. “This is part of our busine...

Snow People—Summer 2022

In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. From resort hires, promotions, and retirements to supplier news, awards, and obits, we celebrate the people that make this industry thrive.   PEOPLE JJ TOLAND, SUGARBUSH, VT Sugarbush Resort has brought on JJ Toland as vice presiden...

Australian Resorts See Earliest Winter Openings In 22 Years

SAM Magazine—Victoria, Australia, June 8, 2022—The winter season has begun in the Southern Hemisphere. Historically early and abundant snowfall this year in Australia has allowed several ski areas to drop ropes ahead of the traditional June 11-13 opening weekend. Courtesy of Falls Creek Resort's Instagram Mount Hotham in Victoria opened June ...

Quebec Skier Visits Up 3 Percent for Second Busiest Season of Last 10 Years

SAM Magazine—Beaupré, Quebec, June 3, 2022—The preliminary results of the 34th Economic and Financial Study of Ski Areas show 6.3 million visits were recorded at Quebec ski areas during the 2021-22 winter season, an increase of 3 percent compared to 2020-21. The recipient of the Réal-Boulanger Award, Mr. Eddy Zajac, surrounded by Mr. Yves Jun...

Ski Areas Slide Into June

SAM Magazine—Cambridge, Vt., June 2, 2022—Many of North America’s resorts opened later than they would have liked this winter, but a few standout areas made up for the deficit and leveraged late-season snow to offer late-season turns. There are a still a handful of resorts across the country operating after Memorial Day Weekend, and a few hon...

Six Resorts Chosen for the 2022 Rise Up Challenge

SAM Magazine—Natick, Mass., May 31, 2022—Six lift maintenance teams have been chosen to participate in the second annual Rise Up Challenge, supported by Leitner-Poma of America (LPOA): Arizona Snowbowl, Ariz.; Boston Mills Brandywine, Ohio; Magic Mountain, Vt.; Whistler Blackcomb, B.C.; WinSport, Alberta; and Winter Park, Colo. The teams are co...

New Snowbird Tram Cabin Damaged During Installation

SAM Magazine—Little Cottonwood Canyon, Utah, May 31, 2022—One of the two new tram cabins being installed at Snowbird, Utah, fell to ground on Saturday, May 29, leaving it damaged beyond repair. The cabin was being lifted by a crane onto the hanger when it fell, according to Snowbird general manager Dave Fields, who said he is grateful no one wa...

Owner of Lutsen Mountains and Granite Peak to Purchase Michigan's Big Snow Resort

SAM Magazine—Lutsen, Minn., and Wausau, Wis., May 25, 2022—Charles Skinner, the owner of Minnesota’s Lutsen Mountains Ski Area and Wisconsin’s Granite Peak Ski Area, has entered a definitive purchase agreement to acquire all of the assets of Big Snow Resort, including more than 1,000 acres of private land, from owner Art Dumke. Big Snow Res...

Smith to Succeed Gregory as Alterra CEO

SAM Magazine—Denver, May 25, 2022—Alterra Mountain Company president Jared Smith will be promoted to chief executive officer, effective Aug. 1, 2022. Current CEO Rusty Gregory will step back from day-to-day operations to become vice chairman of the board. Smith joined Alterra Mountain Company in June 2021, tasked with operating and further dev...

SKI Reduced to One Print Issue a Year

SAM Magazine—Boulder, Colo., May 24, 2022—Outside Inc., owner of several active outdoor media brands and related publications, including SKI magazine, will reduce print production by 80 percent across the company, according to internal communications from company leadership. This includes reducing SKI to one print issue a year, plus the annual ...

NSAA National Convention and Trade Show Covered a Lot of Bases

SAM Magazine—Nashville, Tenn., May 24, 2022—The National Ski Areas Association (NSAA) held its annual national convention in person for the first time since 2019, and more than 870 ski area operators, industry suppliers, association representatives, and other mountain resort industry people came out for the event in Nashville, Tenn., May 12-15,...

Sipapu Evacuated as Largest Wildfire in N.M. History Threatens Ski Areas

SAM Magazine—Vadito, N.M., May 18, 2022—The largest recorded fire in New Mexico history is threatening two prominent ski resorts and potentially a third. Sipapu and Angel Fire are implementing action plans to mitigate imminent danger from the merged Calf Canyon and Hermit Peaks fires, while Taos Ski Valley is monitoring fire activity. At Sipapu...

Bolton Valley Names Nathaniel Mathes as New Vice President and COO

SAM Magazine—Bolton, Vt., May 18, 2022—Bolton Valley, Vt., chief financial officer and finance director Nathaniel Mathes will assume the role of vice president and chief operating officer for the company, effective immediately. Mathes had spent eight years as Bolton Valley’s finance chief, and now shifts to overseeing all operating department...

U.S. Ski Areas Report Record Visitation

SAM Magazine—Lakewood, Colo., May 13, 2022—U.S. ski areas saw a record 61 million skier visits for the 2021-22 season, an increase of 3.5 percent year over year, according to data from the National Ski Areas Association (NSAA).  The Rocky Mountain region reported a record high number of skier visits, totaling 25.2 million visits. The Northeas...

Western Lodging Properties Set Winter Records, Rising Rates Slow

SAM Magazine—Winter Park, Colo., May 12, 2022—Western mountain destination lodging properties posted several new all-time records for winter season occupancy, daily rates, and revenue, according to the most recent Monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. For the first time since early 2021, thou...

Aspen Ski Co. and Alterra Acquire Aspenware

SAM Magazine—Denver, Colo., May 12, 2022—Aspen Skiing Company (Ski Co.) and Alterra Mountain Company have acquired e-commerce provider Aspenware through a joint venture. Aspenware will remain a standalone business with ongoing operations to serve its clients and the industry, while maintaining its current staff and leadership. The acquisition w...

Mt. Hood Skibowl Suspends Mountain Biking After Lost Lawsuit

SAM Magazine—Government Camp, Ore., May 10, 2022—Mt. Hood Skibowl has suspended its summer bike operations after losing a lawsuit from a man who said he hit a signpost on a ski area bike trail and was paralyzed from the waist down. From Mt. Hood Skibowl's Website In March, a Multnomah County jury awarded $11.4 million to Gabriel B. Owens afte...

Indy Adds Allied Resorts Tier

SAM Magazine—Portland, Ore., May 10, 2022—The Indy Pass has introduced a new category of resort partners: Allied Resorts. Allied resorts will offer discounted lift tickets to Indy Pass holders, while Indy will offer discounted AddOn passes to allied resort unrestricted season passholders.  The move has allowed Indy to increase its partners in...

Mike Goar to Lead Andermatt-Sedrun, and Other Vail Resorts Moves

SAM Magazine—Broomfield, Colo., May 10, 2022— Mike Goar, currently vice president and chief operating officer of Park City Mountain Resort, Utah, will lead Andermatt-Sedrun, Switzerland, Vail Resorts’ first European property.  Goar will serve as VP, COO, and managing director of Adermatt-Sedrun, reporting to Pat Campbell, mountain operation...

Smugglers’ Notch Resort to Offer Employees Free Childcare

SAM Magazine—Jeffersonville, Vt., May 9, 2022—Smugglers’ Notch, Vt. will offer free, full-time childcare for all employees. The benefit will be rolled out in phases beginning this month, and it applies to full-day care for children ages 6 weeks to 3 years old as well as some offerings for older children on days when an employee is working. Di...

Vail Town Council Halts Vail Resorts Affordable Housing Project

SAM Magazine—Vail, Colo., May 4, 2022—The Vail town council voted 4-3 on Tuesday to begin possible condemnation proceedings on a 23-acre parcel of Vail Resorts-owned land in East Vail, citing concerns over the wellbeing of a herd of bighorn sheep in the adjacent natural preservation. The land was selected in 2019 as an approved site for a $17 m...

Winter Park Proposed Master Plan Calls for Gondola to Connect Town and Resort

SAM Magazine—Winter Park, Colo., April 29, 2022—A proposed 10-to-15-year master development plan for Winter Park Resort, Colo., includes a series of gondolas spanning nearly three miles that would connect downtown Winter Park to the Winter Park Resort village, among a variety of other elements that include new and replacement lifts, expanded te...