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  • Pacific Group Resorts, Inc. Submits Top Bid for Jay Peak at $76 Million

    PGRI president and CEO Vern Greco shares his thoughts on the acquisition with SAM. SAM Magazine—Jay, Vt., Sept. 8, 2022—Pacific Group Resorts, Inc. (PGRI) made the highest and best final bid to buy Jay Peak, $76 million, following an auction with multiple bidders. PGRI president and CEO Vern Greco told SAM that after three years spent pursuing the acquisition, PGRI is poised to bring renewed stability to the resort and its staff, and tap into its passion and energy. The prevailing bid remains subject to approval by the United States District Court in Southern Florida during a final hearing scheduled for Sept. 16. Judge Darrin P. Gayles, who has presided over the receivership in federal...

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Rob Rohn to Lead CMH Heli-Skiing & Summer Adventures

SAM Magazine—Denver, Colo., June 3, 2021—Alterra Mountain Company named Rob Rohn president and COO of CMH Heli-Skiing & Summer Adventures, effective immediately. Rohn will oversee operations and be responsible for driving growth at the Banff-based outlet, which includes 11 luxury lodges, a fleet of helicopters, and 140 guides. He will repor...

Snow People—Spring 2021

  RESORTS NICK LAMBERT, BOYNE RESORTS  Boyne Resorts, Mich., named Nick Lambert chief marketing officer, effective June 1, 2021. He succeeds Ian Arthur, who is retiring after six years with the team. Lambert was the vice president of sales and marketing for the company’s Sunday River Resort, Maine, and Gatlinburg SkyLift Park, Tenn. In h...

Jared Smith Named Alterra President

SAM Magazine—Denver, June 1, 2021—Jared Smith will serve as president of Alterra Mountain Company, effective June 7, 2021. Smith, who will report to CEO Rusty Gregory, will be responsible for overseeing and developing Alterra’s 15 mountain destinations.  Smith comes to Alterra from Live Nation Entertainment. There, he most recently served a...

Skitude Group CEO Discusses Catalate, Liftopia

SAM Magazine—Palo Alto, Calif., May 25, 2021—Liftopia’s assets were recently relaunched as Catalate. As SAM reported in December, Liftopia Inc. entered an assignment for the benefit of creditors (ABC) to liquidate the company’s assets after it was unable to pay money owed to clients—mostly ski areas that sold lift tickets, season pass...

Indoor Snowsports Resort Coming to Washington, D.C.

SAM Magazine—McLean, Va., May 25, 2021—Virginia-based developer Alpine-X plans to build a new indoor snowsports resort in the Washington, D.C., area. The resort, Fairfax Peak, is the first of 20 such sites planned for North America.   Envisaged as a destination resort, Fairfax Peak will feature an indoor snowsports venue, upscale hotel, gra...

Broadaway Named as New President and COO of Solitude

SAM Magazine—Big Cottonwood Canyon, Utah, May 20, 2021—Amber Broadaway has been selected as the new president and chief operating officer of Solitude Mountain Resort in Utah, beginning June 1. She succeeds Kim Mayhew, who is retiring after holding Solitude’s top spot since 2015. Broadaway currently serves as vice president of guest services ...

Soldier Mountain Bike Park Rises from the Ashes

SAM Magazine—Fairfield, Idaho, May 19, 2021—Soldier Mountain opens its new mountain bike park May 21, after a raging wildfire last summer prevented the park’s 2020 grand opening.  "We're excited to be opening our bike park," said Soldier Mountain general manager Paul Alden. "These trails are built to world-class standards, and we look forw...

Western Destinations Finished Strong; Summer Record on Tap?

SAM Magazine—Winter Park, Colo., May 13, 2021—Lodging properties in Western mountain destinations finished the 2020-21 winter season up 4.8 percent in room nights compared to the truncated 2019-20 season, while a drop in average daily rate (ADR) led to an overall revenue decline of 5 percent. ADR for the winter was 10 percent below that for 20...

Alterra Forms Community Foundation

SAM Magazine—Denver, May 13, 2021—Alterra Mountain Company has established a new public charity, the Alterra Mountain Company Community Foundation. The Community Foundation will provide financial support to members of the North American communities in which Alterra operates.  “If this last year has taught us anything, it’s that the most i...

Sun Valley Names Sonntag as VP and GM

SAM Magazine—Sun Valley, Idaho, May, 12, 2021—Sun Valley Company has chosen Pete Sonntag to become vice president and general manager of Sun Valley Resort effective June 7. Sonntag will be responsible for all day-to-day operations of the resort and report to Bruce Fery, CEO of Sun Valley parent company Grand America Hotels & Resorts. C...

KSL Resorts to Manage Blue Mountain (Pa.)

SAM Magazine—Palmerton, Pa., May 12, 2021—KSL Resorts, an affiliate of KSL Capital Partners, will manage Blue Mountain Resort in Pennsylvania. KSL Resorts quietly began managing Camelback Resort two years ago, also located in the Poconos Mountains. Details about the timeline or what the management agreement entails have not been released. “W...

New Leaders Named at Vail-Owned Resorts

SAM Magazine—Broomfield, Colo., May 7, 2021—Vail Resorts (VR) has named new senior leaders to three of its Colorado resorts: Jody Churich, VP and COO of Breckenridge; Tara Schoedinger, VP and GM of Crested Butte; and Chris Sorensen, VP and GM of Keystone. All three will assume their new roles June 7. Jody Churich, Tara Schoedinger, and Chri...

Cooper to Succeed McCarthy as White Pass GM

SAM Magazine—White Pass, Wash., May 6, 2021— Kevin McCarthy is stepping down as White Pass GM on July 1 after 36 years at the helm. Former COO Rikki Cooper will succeed McCarthy as GM.  “Trying to fill Kevin McCarthy's shoes is an impossible task,” said Cooper. “He has faithfully led this company since the year I was born, and his deter...

Resort Summer Opening Plans Heat Up

SAM Magazine—May 6, 2021, Ludlow, Vt.—With Memorial Day on the horizon, resorts are sharing summer start dates and deals. Many East Coast and Midwest areas are targeting May openings, while lots of the western operations are eyeing mid to late June. A handful of operators with snowpack and inclination plan to continue offering skiing and riding...

CWSAA Virtual Spring Conference a Success

SAM Magazine—Kelowna, B.C., May 3, 2021—Canada West Ski Areas Association (CWSAA) held its annual spring conference virtually, April 26-29. It drew 650 attendees, who participated in daily educational sessions and two special awards presentations.  CWSAA CEO Christopher Nicholson said that initial feedback and poll responses from attendees ha...

2021-22 Indy Pass Now on Sale, Adds Three Resorts

SAM Magazine—Portland, Ore., April 27, 2021—The 2021-22 Indy Pass goes on sale today, and has also added three more partner resorts to its roster: Powder Mountain, Utah, Mt. Ashland, Ore., and West Mountain, N.Y. The pass will provide two days of access to 66 North American ski areas next winter.  “The addition of Powder Mountain, Mt. Ashla...

Special Report: The American Rescue Plan of 2021

By Mark E. Battersby The $1.9 trillion American Rescue Plan (ARP) includes lots of potential benefits for winter resorts, especially smaller ones. Here's a more detailed look at some of the key provisions that were originally included in the March 22 report on saminfo.com.  Funding, We’ve Got Funds The State Small Business Credit Initiative (...

Freedom Pass Adds Four Resorts

SAM Magazine—Glenwood Springs, Colo., April 26, 2021—Four new ski areas have signed on to the Freedom Pass for 2021: Cherry Peak and Eagle Point, Utah; Red River, N.M.; and Snow Valley, Calif. Like the other members, all are independent areas.  Each partner on the Freedom Pass offers three (3) free days with no blackouts to season pass holder...

Schweitzer Joins Ikon Pass

SAM Magazine—Sandpoint, Idaho, April 21, 2020—Schweitzer, Idaho, has joined Alterra Mountain Company’s Ikon Pass for winter 2021-22. Schweitzer is the first Idaho resort to be included on the Ikon Pass, which now provides access to 45 mountain destinations.  Schweitzer is offering a new Voyager pass, which includes a Schweitzer unlimited pa...

Jeff Boliba Appointed as SnowCloud COO

SAM Magazine—Montville, N.J., April 21, 2021—SNOW Operating has appointed Jeff Boliba chief operating officer for its SnowCloud technology company. Boliba spent the last 21 years with Burton Snowboards, most recently as its global marketing vice president of sport and participation. In his role with SnowCloud, he’ll be responsible for helping...

Nominate a Rising Star for the 2021 “10 Under 30”

SAM Magazine—Natick, Mass., April 21, 2021—The nomination period is now open for SAM’s annual “10 Under 30.” Members of the mountain resort industry are invited to nominate a standout 20-something who is already making an impact at the ski area where they work, and is poised to become a leader in the industry. The chosen 10 rising stars w...

Six Resorts Chosen for Inaugural Rise Up Challenge

SAM Magazine—Natick, Mass., April 20, 2021—Six lift maintenance teams have been chosen to participate in the inaugural Rise Up Challenge supported by Leitner-Poma of America:  Craigleith Ski Club, Ont.; Hunter Mountain, N.Y.; Jack Frost, Pa.; Purgatory, Colo.; Snowbasin, Utah; and Taos Ski Valley, N.M. The teams are competing for an education...

Snowbound Aims to Make Big Splash This Fall

Special report by Katie Brinton. SAM Magazine—Park City, Utah, April 20, 2021—SIA’s Snowbound Festival, a reimagined version of the former BEWI Expos, is set to launch this fall. Show details and exhibitor pricing for the multi-day Boston and Denver events dropped back in March, and buzz has been positive, said festival director Brian Stephe...

Conference Update

Virtual and In-Person for Summer and Fall 2021 From the cancellation of events in early 2020 to the move to virtual over the past year, we’ve changed the way we conference. However, with vaccination rates rising, the return of in-person events is hopefully in the not-too-distant future.  To help navigate this still uncertain landscape, SAM p...

Western Mountain Destinations Finish Strong

SAM Magazine—Bradenton, Fla.., April 20, 2021—Western mountain resorts capitalized on short-term bookings—those made less than 30 days prior to arrival—in March and April to boost lodging occupancy and revenue at resorts in 18 mountain destinations spread across seven western states, according to the most recent Mountain Market Briefing dis...

Big SNOW Appoints New GM

SAM Magazine—East Rutherford, N.J., April 14, 2021—Big SNOW American Dream named Mark Dobrowolski as its new general manager. Dobrowolski has been serving as interim GM since former general manager Jim Haas died in March.  Dobrowolski joined Big SNOW, a year-round, indoor snowsports venue, as the guest experience manager in October 2019, prio...

Snowbasin, Salomon Partner on Learn-to Program

SAM Magazine—Huntsville, Utah, April 13, 2021—Snowbasin Resort and Salomon are partnering in a program in which Salomon will provide Snowbasin with equipment for rentals and lessons. The partnership between the two northern Utah-based companies will add a community access point for Snowbasin guests and bolster offerings of Snowbasin's “Learn ...

Executive Leadership Changes at Vail Resorts

SAM Magazine—Broomfield, Colo., April 13, 2021—Vail Resorts (VR) is undergoing a leadership shuffle at its headquarters in Broomfield, with some top executives moving to different positions, and some leaving or stepping down. Mountain division president Patricia Campbell is stepping down from her position to assume a new role as senior advisor...

Alterra Plans $207 Million in Capital Improvements

SAM Magazine—DENVER, April 12, 2021 —Alterra Mountain Company plans to invest $207 million in capital improvements, including $111 million in resort projects at Steamboat, Deer Valley, Squaw Valley Alpine Meadows, and Mammoth Mountain; $31 million in enterprise technology systems; and $65 million in resort maintenance and planning.  “This ...

Ban Expires on J-1 and H2-B Visas

SAM Magazine—Ludlow, Vt., April 9, 2021—The Trump administration ban on J-1 and H2-B visas has officially expired, opening up the possibility once again for operators to hire nonimmigrant, temporary workers. As borders begin to open and embassies start to return to normal operations, foreign worker programs will come back to life. Whether they ...

Four Leaders Recognized with SAMMY Leadership Awards

SAM Magazine—Natick, Mass., April 7, 2021—The 2021 SAMMY Leadership Awards honor four individuals for their positive impact on their resorts, local communities and industry at large. This year’s class includes: Katie Brown, an involved mentor, promoter, and champion for female leaders; Robert McClendon, a coach and jack-of-all-trades; Jon Sch...

Alterra Names Brownlie COO for Resorts

SAM Magazine—Denver, Colo., April 5, 2021—Alterra Mountain Company has promoted Mark Brownlie from regional chief operating officer (RCOO) for the company’s Western Region to chief operating officer of resorts. Working with the COO of hospitality to drive profitability and growth, Brownlie will oversee all of the company’s 15 destination op...

Covid Causes More Closures in B.C.

SAM Magazine—Kelowna, B.C., April 1, 2021—Canadian resorts Revelstoke and Big White are both closing ahead of schedule, just as British Columbia enters a three-week lockdown amid surging Covid cases. Both closures appear to be a result of virus-related concerns, though they are not a direct result of the latest lockdown. Whistler Blackcomb, whi...

OIA Study Reflects New Outdoor Participant Demographics

SAM Magazine—Boulder, Colo., April 1, 2021—A special report from the Outdoor Industry Association (OIA) found that new, more diverse outdoor participants sought new recreation opportunities amid the Covid-19 pandemic. While these new participants stayed close to home during the pandemic, opportunities exist to entice these newcomers to expand t...

British Columbia Shutters Whistler Blackcomb to Halt Covid Surge

SAM Magazine—Whistler, B.C., March 29, 2021—British Columbia is implementing a three-week "circuit breaker"-style lockdown, imposing widespread restrictions on indoor dining in restaurants, group fitness, and worship services—and closing Whistler Blackcomb resort. All other winter resorts remain open. Affected businesses must close by midnigh...

As Vaccinations Rise, So Do Resort Travel Plans

SAM Magazine—Denver, March 29, 2021—With vaccinations accelerating in many locations across the U.S., resort travel planning has begun returning to normal, according to the latest analysis from DestiMetrics, the business intelligence division of Inntopia. The pace and timing of rebookings, and longer lead times for bookings, indicate growing co...

Snow People—March 2021

Resorts Maggie Murray and Jesse True, Arapahoe Basin, Colo.  Arapahoe Basin welcomed Maggie Murray as its new finance director and Jesse True as its new marketing director.  Murray began her career at Morgan Stanley in Boston before realizing that office towers were not her natural habitat. Her background includes top finance roles in local n...

Vail Resorts Drops Prices for 2021-22 Epic Pass

SAM Magazine—Broomfield, Colo., March 24, 2021—Vail Resorts (VR) officially unveiled its 2021-22 Epic Pass lineup today, dropping pass prices 20 percent “across the board,” which the company calls a “historic move.” It brings prices down to 2015-16 levels, when Epic Pass provided access to 11 resorts compared to more than 70 resorts tod...

Claims of Racism at Whitefish Resort Lead to Changes

SAM Magazine—Whitefish, Mont., March 22, 2021—A group of 20 to 30 protesters gathered on and around the Whitefish Mountain Ski Resort Sunday morning to bring awareness to what organizers allege is a “culture of racism and non-inclusion” among the resort's staff and management. Whitefish acknowledged the protests and said it is addressing ma...

Loaded Chair Falls from Lift at Camelback

SAM Magazine—Tannersville, Pa., March 22, 2021—A chair carrying three passengers detached from the haul rope and fell to the ground Sunday afternoon at Camelback Resort, Pa.  According to sources at the resort, the chair that fell was nearing the top terminal when passengers felt an unusual shaking, and the lift came to a jolting stop. Th...

What Relief Can the American Rescue Plan Offer Resorts?

The $1.9 trillion American Rescue Plan (ARP) of 2021, mostly known for the $1,400 payments to individuals earning up to $75,000 and couples earning up to $150,000, extends several benefits to business as well. Most important for the owners, managers, and shareholders of winter sports businesses are provisions that include the following:   Sma...

Western Destinations Continue to Rebound

SAM Magazine—Winter Park, Colo., March 15, 2021—With just two months to go in the winter season, lodging at mountain destinations regained lost ground, according to the most recent Mountain Market Briefing distributed by DestiMetrics, the business intelligence division of Inntopia.  Year over year, actual occupancy for February was down 1...

Vail Resorts Visits Strong, But Revenues Decline

SAM Magazine—Broomfield, Colo., March 15, 2021—Vail Resorts (VR) saw year-over-year business levels improve during January and February, with season-to-date visits down 8.2 percent through March 7 compared to the prior year. Lift revenues declined 8.9 percent for the period, while ski school, food and beverage, and retail/rental revenues declin...

Sundance Mountain Resort to Install Two New Chairlifts

SAM Magazine—Sundance, Utah, March 12, 2021—The new owners of Sundance Mountain Resort are wasting no time making improvements to the Utah resort founded by Hollywood luminary Robert Redford. Broadreach Capital Partners and Cedar Capital Partners, which acquired Sundance in December 2020, plan to install two new chairlifts, expand parking, and ...

Resorts Roll Out 2021-22 Pass Programs

SAM Magazine—Ludlow, Vt., March 11, 2021—It’s March, which means next season’s passes are going on sale. Many are offering financing options and carrying over Covid-related assurances. Prices seem to be holding steady and even rising, although a number of resorts are adding value, like spring access and reciprocal tickets, and offering disc...

Covid Cases Continue to Decline as Vaccinations Increase

Nearly one-fifth of the population has received at least a first dose of vaccine, according to the latest Virus Tracking report from the Insights Collective. As the vaccines continue to roll out, they will reinforce a long, downward trend in Covid cases that began in early January. Nationally, new cases are approaching 50,000 a day, on average, dow...

Big Snow American Dream GM Jim Haas Dies

SAM Magazine—East Rutherford, N.J., March 8, 2021—Big SNOW American Dream general manager Jim Haas, 70, died Saturday, March 6, due to complications caused by Covid-19. Haas is the second active ski area leader to die from issues related to Covid-19. Ober Gatlinburg, Tenn., president Bruce Anders died in January at age 64.  Haas was the f...

Ikon Pass Program for 2021-22 Shows Few Changes

SAM Magazine—Denver, March 4, 2021—Details of the 2021-22 Ikon Pass were released today, and they are nearly identical to the pre-Covid passes for 2020-21. Now encompassing 44 resorts, the primary options are the Ikon Pass, the more limited Ikon Base Pass, and four-day Ikon Session Pass. The first two come with many of the same benefits as for ...

Tamarack Unveils Free Year-Round Pass for K-12 Students

SAM Magazine—Donnelly, Idaho, March 3, 2021—Tamarack Resort has unveiled a new community-focused lift pass to reward local students for their commitment to school and to support increased access to outdoor recreation. The SKY (Students-Kids-Youth) Pass will provide free, year-round Tamarack lift access to local K-12 students in the Va...

Staff Member Dies at Baldy Mountain Resort

SAM Magazine—Oliver, BC, March 3, 2021—An employee of Baldy Mountain Resort in British Columbia died Friday, Feb. 26, from injuries sustained after reportedly becoming stuck beneath a grooming machine. He was 70 years old.  "Despite the efforts of other employees and emergency first aid attendants on the mountain, the 70-year-old man did ...

POM Acquires Outside, Creates Multi-Media Empire

SAM Magazine—Boulder, Colorado, Feb. 23, 2021—Pocket Outdoor Media (POM), which has been accumulating active lifestyle content and services, significantly expanded its reach by acquiring Outside Magazine and the entire Outside Integrated Media, including Outside Studio, Outside TV, and the Outside GO travel business.  Separately, it also ...

Indy Pass Adds Waterville Valley and Saddleback

SAM Magazine—Portland, Ore., Feb. 23, 2021—Waterville Valley Resort, N.H., and Saddleback Mountain, Maine, are joining the Indy Pass through the end of the current 2020-21 season for the 2021-22 season. Both resorts will provide two days of skiing and riding to all Indy Pass holders during both seasons. There are no blackout dates for the remai...

TGR, Indy Pass Film to Highlight Independent Resorts

SAM Magazine—Jackson, Wyo., Feb. 18, 2021—Teton Gravity Research (TGR) and the Indy Pass will explore the spirit of independent ski and snowboard areas around North America in a film and video project titled “In Pursuit of Soul.” The project will produce digital and social storytelling at 12 independent resorts throughout the winter season,...

More Snow, Less Covid-19 Deliver Uptick to Western Destinations

SAM Magazine—Winter Park, Colo., Feb. 18, 2021—January snow and a drop in both Covid-19 cases and hospitalizations combined to give a boost, albeit small, to business across the West, according to the monthly DestiMetrics Market Briefing from Inntopia. For the month, lodging occupancy was down 29.1 percent, average daily rate fell 12.3 percent,...

Italy Extends Resort Ban with Little Notice

SAM Magazine—Rome, Italy, Feb. 16, 2021—Many of Italy’s ski resorts were ramping up to open this week, some starting Monday, Feb. 15, when the government’s ban on recreational skiing at resorts was set to expire—making snow, grooming, preparing facilities, staffing up, etc. However, resorts were informed at 7 p.m. on Sunday that health mi...

Showdown Montana Gets Next-Gen Owner

SAM Magazine—Neihart, Mont., Feb. 10, 2021—George Willett has sold Showdown Montana to his daughter, Katie Boedecker, after nearly 48 years of running the resort.Katie Boedecker and George Willett Boedecker, who grew up at Showdown, has worked many positions at the ski area, including general manager for the last three years. She joins a very ...

NSAA Makes the Most of 2021 Virtual Winter Conference

SAM Magazine—Lakewood, Colo., Feb. 10, 2021—The National Ski Areas Association (NSAA) 2021 winter conference and trade show was held virtually, Feb. 1-5. Attendees participated in educational sessions, networking events, and trade show hours from wherever they happened to be. The event was, of course, different than the traditional winter gathe...

COVID Insights: Declining Cases

The latest virus tracking reports from Insights Collective are showing light at the end of the tunnel, with new cases and hospitalizations declining.  Only Oregon, Puerto Rico, Arkansas and Vermont saw an increase in cases. We are cautiously optimistic. View the recent virus tracking report.  ...

Ontario Resorts Prepare to Reopen

SAM Magazine—Collingwood, Ont., Feb. 9, 2021—The province of Ontario will allow ski resorts to gradually start reopening to the public soon, following a six-week (or longer) closure.Calabogie Peaks On Monday, the province lifted the Emergency Declaration that forced resorts to close beginning on Dec. 26, 2020, just before the key Christmas hol...