ai bootcamp solutions for the slopes

 

Artificial intelligence (AI) is becoming more and more prevalent in our daily lives and business practices. According to a recent SAM and Origin survey of resort marketers, half are currently using AI to increase efficiency, create content, analyze data, and streamline guest communications.

AI offers tremendous benefits for ski resorts, from optimizing operations and improving guest experiences to enhancing safety and boosting marketing efforts, but understandably, some resort operators and staff are wary of diving in headfirst. 


Sign up to join us for our next live sessions in June, July and August and get access to the online learning platform!

 

AI BOOTCAMP REGISTER


 

About the Ski Resort AI Bootcamp

Presented by SAM and Eternity, this self-paced virtual course is built to get you started or take you to the next level. Whether you’re AI-anxious or a ChatGPT guru, no matter your ski resort department or title, the bootcamp is designed to help you understand the pros and cons of integrating AI into your mountain resort business while providing hands-on instruction through live virtual sessions and a self-paced learning platform. You will complete the course with skills in place to use right away or be informed about your choices.

 

Sponsored By:

Sponsored By:

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LEARN MORE.

Program Details & Schedule

Program Details

The Ski Resort AI Bootcamp is comprised of live sessions for deep discussion and an online learning platform. Each module features self-paced lessons with demos with our AI expert, Mike Lannen of Eternity. Plus, modules and live sessions will offer insights from your peers for real-life examples of AI implementation at their resorts. 

Live Sessions

Click the + below to view the upcoming live session descriptions.

  • June | No Dumb Questions: A Live Q&A on AI for Ski Resorts
    Monday, June 16 at 3 p.m. ET

    Bring your questions, ideas, and curiosities to this live Q&A with a panel of AI experts and ski industry colleagues who are actively exploring what’s possible with new technology. We’ll kick things off with a quick rundown of the latest AI tools and a case study on how AI is being implemented at Mt. Ashland, Ore., followed by an open Q&A. Panelists include Mike Lannen, founder of Eternity and co-host of the Ski Resort AI Bootcamp; Katrina Wagner, founder of AI Help; and Mt. Ashland GM Andrew Gast. Whether you're just getting started or looking to level up, this is your chance to learn, swap insights, and get inspired.
  • July | From Data to Decisions: AI in Dashboards, Reporting, and Security
    Mid-July - Date and time to be announced

    AI is transforming how ski areas track performance and make decisions. In this panel discussion, industry professionals will share how they’re applying AI to streamline reporting, build smarter dashboards, and extract more meaning from their data. We’ll also explore important considerations around data privacy and security when integrating AI tools into your resort's operations.
  • August | To Be Announced
    Topic, date, and time coming soon.


Modules
Click the + below to view the descriptions.

  • Module 1: Introduction to AI
    Learn about the possibilities of AI and how it can be implemented safely across many resort departments.

    · Overview of AI Tools
    · Case study from Greek Peak Mountain Resort with Jon Spaulding
    · Interview on Security with Gregg Blanchard of Inntopia
  • Module 2: Marketing & Content
    Dive into creating a branding copy document, training AI on your own data, and generating content for website, social and ads.

    · Writing AI prompts
    · Creating a branding copy document
    · Training AI on your own data
    · Generating content for your website, social media, and advertising
    · Building custom ChatGPT bots
    · AI Photo creation and editing
    · Interview with Dave Amirault of SNOW Partners
  • Module 3: Guest Communication & Customer Service
    Explore uses for customer service website chatbots and AI call centers to improve efficiency and guest satisfaction.

    · Guest service website chatbots
    · AI inbound calling
    · Food and beverage applications
    · Review management and analysis
  • Module 4: Sales, Meetings & Integrations
    Understand the many ways AI can act as an assistant to your efforts, including for sales calls, transcribing messages, and building meeting agendas and summaries.

    · Sales calls and transcribing meetings
    · Limitless.AI
    · Actions and Integrations
    · Email
    · Video and audio enhancements
    · Course recap
  • Module 5: Live Session Recordings
    Did you miss a live session? All live sessions are recorded so that you can to get all of the insights from AI experts and ski industry peers.

    · Sept. 26, 2024: Intro to AI with Mike Lannen and interviews with Jon Spaulding (Greek Peak Mountain Resort) and Gregg Blanchard Inntopia).
    · Oct. 3, 2024: Marketing and content applications with Mike Lannen, and interviews with Lindsay DesLauriers (Bolton Valley Resort) and Dave Amirault (SNOW Partners).
    · Oct. 17, 2024: Guest communication and customer service applications with with Mike Lannen, and an interview with Walter Frame (Trapp Family Lodge).
    · Oct. 22, 2024: Sales, meetings, and integration applications with Mike Lannen, and interviews with Douglas Quinby (Arival) and Joseph Dooley (Google).
    · March 17, 2025: The latest AI features with Mike Lannen, building an AI assistant with Ryan Robinson (Powderhorn Mountain Resort), a customer service chatbot tour with Shannon Schiner (Jackson Hole Mountain Resort) and Get Ski Bots, and marketing segmentation tools with Tara Gordon (Sugarbush Resort).


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