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November 2019
Stop Calling It a Base Lodge
The multi-use facility that serves as your resort hub can be a year-round source of revenue.
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SAM Headline News
July 4th Holiday: Hot Business and Weather
amazing demonstration of determination—physical and mental toughness by all of the athletes involved." Mt. Hood Meadows, Ore., opened over the Fourth of July weekend for summer operations for the first time ever, and VP of sales and marketing Dave Tragethon said the response was excellent. Saturday was highlighted by a brewers festival on the sun deck that attracted more than 200 people to enjoy a dozen different craft breweries, while kids played in the new “Seymour’s Fort” play area nearby....
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SAM Headline News
Ski Resorts Experience Strong Presidents’ Day Weekend
is up 17 percent overall for the season. Mt. Hood Meadows, Ore., had one of its busiest three-day holiday weekends ever. Visitation was up 23 percent and revenue was up 16 percent over last year, said VP of marketing, sales and communications Dave Tragethon. Demand was so high that the parking lots reached capacity and the Hood River shuttle service was utilized for overflow. Plus, Meadows saw nearly 1,000 guests take advantage of a special Monday evening lift ticket price for night skiing....
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July 2018
North America's Pass Time
Even with two Goliaths in the game, early-season pass sales went gangbusters for most.
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November 2017
Pass Sales on the Rise
One day, season pass sales will plateau, or even fall. But this is not that day.
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March 2014
One Big Happy Family
After years of tweaking, Mt. Hood Meadows has refined its approach to newcomers with great success.
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November 2012
Will They Come Back?
Despite last winter’s lack of snow, season pass sales are surprisingly good.
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May 2012
The Wake-Up Call
The 2011/12 season may go down in history as one of the worst for ski resorts. But there were some lessons to be learned that can help in the future.
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May 2012
A Tough Sell
As the 2011-12 season wound down in March, many areas had to figure out how to promote next season's passes.
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November 2010
Hedging Bets
Resorts used deals and pass promotions to lock in business for this season.
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September 2016
Focusing on Beginners
Resorts are expanding efforts to attract—and convert—newcomers.
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March 2016
Time for a Guinness
The Guinness Book of World Records is still evaluating the results of the World’s Largest Lesson (WLL), which drew about 6,000 first-time skiers and riders nationwide—not all of whom will count toward the official tally, as some didn’t meet the Guinness verification requirements. But records were still set, not the least of which was the all-time high level of enthusiasm it generated for January Learn to Ski and Snowboard Month (LSSM).
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September 2015
Job Number One
Ski areas continue to search for new skiers and riders to replace the aging, and departing, Boomers.
