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October 1971

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Featured Story

Pied Piper Of The Promo Set

Nine areas in the West combine their promotional punch to prove that spending less earns more.
Just how effective is your snowmaking operation? Chart your own inputs and find out. 
How do you keep 100 instrucotrs happy, make 68,000 tyros into skiers and turn 710,000 in sales? Ask Vail's Jerry Muth.

New Life From Litter

Written by Rosen,A.S.
Tucked away in bucks country, Pa., a ski area on the rise tries a new twist from trash.

Vermont's Ecology Act One Year Later

Written by Hitchcock,John
Vermont's ski areas are reeling under the impact of environmental control, a cause célére that puts their future in doubt. 
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