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July 1985

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Featured Story

Bass Scales Everest

The story of the last summit in a mountain Odyssey.

The New Tax Proposal

Written by Houlihan,Dick
What it could mean to the ski industry doesn't look good. 

USSA-USST Make Up

Written by Robbins,Paul
A new governing board will oversee U.S. racing. 

NSAA Convention

Written by Nelson,Janet
A special section with highlights of the convention and trade show. 
Braking Requirements.

Ski School

Written by Campbell,Stu
Attitudes. 

Classic Cushing

Written by Fry,John
Squaw Valley has gone through several metamorphoses under Cushing's command and one more is now underway. By John Fry. 

Brand Revisited

Written by Brand,Milton
This time Milton brand interviewed skiers at ski areas, but again came up with startling feedback, says jim Spring. 
New mediums and new messages are needed says phil Camp. Skiers want to know more than just snow conditions. 
Mea culpa cries Abby Rand. Sometimes a stream of pertinent information is better than a flood of facts. 

Going Public Relations

Written by Walter,Claire
PR agencies are not for every ski area, but when they work, they do well reveals Claire Walter. 

Direct Marketing-Response-Mail

Written by Millican,Manyon
Reaching the right people and getting a response is a very special kind of advertising as explained by Manyon Millican. 

Update On Publications

Written by Nelson,Janet
Some changes are in the offing for print material aimed at attracting new skiers according to Janet Nelson. 

The Machine Called Wire Rope

Written by Geise,Samuel
Words and pictures explain the manufactoring of this vital piece of equiptment. By Samuel L. Geise, P. E

Attack Of The Mistletoe

Written by Nelson,Janet
When dwarf mistletoe threatened the trees on Mt. Baldy, the Forest Service applied unusual techniques to control it. 

Report On Condominium Owners

Written by Peck,Rick
Some surprising information came out of a survey of condo owners in colorado. It contains lessons for other developers as well, according to Rick peck....